Marketing Professor and Brandon C. Coleman, Jr. ’78 Chair in Marketing Venkatesh Shankar is advising two more scholarly groups after a round of appointments this spring.
He was appointed in April as a Sloan Industry Studies Affiliate, joining a scholar community focused on data and observations of the companies and people in different industries. The affiliates share ideas across disciplines in annual meetings, workshops and online listservs.
Shankar will also become a Marketing Science Institute academic trustee beginning this summer. Trustees are advisors for the institute’s research efforts and academic liaisons to the business side of the institute. This makes Shankar the youngest, in terms of years since earning his PhD, trustee at the Marketing Science Institute.
â€” Staff Reports