Sujan Dan, a doctoral student at Mays Business School at Texas A&M University, has recently been named a winner in the 2007 Institute for the Study of Business Markets (ISBM) Doctoral Dissertation Award Competition.
Dan’s research focuses on the consumer electronics industry, specifically examining the role of alliance, partner and format characteristics in the market acceptance of formats, and their eventual establishment as standards.
“An application of this work would be to the ongoing competition between the Blu-Ray and HD DVD formats to become the industry standard for high definition DVDs,” said Dan.
Entries for this dissertation competition were judged for their value both to the theory and practice of business marketing.
Each winner will be awarded up to $7,500 for direct expenses incurred in the development, execution and presentation of their research from the ISBM. The assistance is on an as needed basis, and will also aid Dan in gaining the cooperation of both ISBM member firms and non-member firms for data, interviews, and use of databases and other research components.