Jeff Conant, department head and professor of marketing at Mays Business School at Texas A&M University, passed away unexpectedly on Tuesday, June 30.

Conant had built a career at Mays over the past 23 years, joining the faculty just prior to graduating from a PhD program at Arizona State University in 1986. He achieved the rank of professor in 2000, and later took on the leadership of the Department of Marketing in 2006.

Jeff Conant

During his lengthy tenure at Mays, Conant accumulated numerous recognitions for the quality of his teaching. In 2004, he was honored by Texas A&M as a Presidential Professor for Teaching Excellence, and the following year he was given the title of Eppright University Professor in Undergraduate Teaching Excellence. In 2007, Conant won a national Distinguished Teaching award from the Society of Marketing Advances. “I’m motivated to create good leaders who are persuasive communicators and analytical thinkers and are ethically sensitive,” said Conant after winning the award. “The exciting moment for me in the classroom is when students exceed their own expectations and I get to be a part of it.”

Conant was also the recipient of two distinguished achievement awards in teaching from the Association of Former Students at Texas A&M, the Piper Professor Award (given annually to select educators in the state of Texas by the Minnie Stevens Piper Foundation of San Antonio), and the Great Teachers in Marketing Award from the Academy of Marketing Science.

Conant’s research has appeared in respected publications such as Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Marketing Education, Industrial Marketing Management, and Journal of Retailing. He was also the author of two book chapters and a number of conference papers. His research interests included marketing strategy and the scholarship of teaching and learning. He received Journal of Marketing Education‘s Outstanding Article of the Year Award three times, as well as a Best Article Award from the Marketing Education Review.

His programmatic stream of research on the distinguishing characteristics of master teachers is widely acclaimed. Other scholarship of teaching and learning topics he examined included the introduction stage of the faculty career life cycle, case teaching, and techniques for enhancing large class instruction.

To give to the scholarship which has been started in his name, go to Choose “Mays Business School” from the first pull-down menu; then “College of Business Administration General Scholarships” in the second pull-down menu. In the “Special Instructions and Comments” box, type in “Jeffrey S. Conant Memorial Scholarship.”

Remembering Dr. Conant