Last June, the Mays community mourned the sudden loss of Jeffrey Conant, beloved professor and head of the Department of Marketing. On April 1, Conant will be honored with a day of events, including the dedication of the Dr. Jeffrey S. Conant Behavioral Research Laboratory at Mays.

Jeff Conant

Conant’s legacy of leadership, service, and academic excellence includes the behavioral research laboratory he helped to create at Mays. On April 1, a dedication ceremony will be held to name the facility. The ribbon cutting will be held at the lab (157 Wehner), followed by a presentation and reception in the Cocanougher Center (183 Wehner). If you plan to attend the reception, please RSVP to Missy Lund at

A scholarship fund has also been started in Conant’s name, with a goal of $25,000. To complete the fund, there will be a benefit concert featuring Granger Smith ’02 at 7 p.m. on April 1 at Wolf Pen Amphitheater in College Station. In addition to the performance, there will be a tribute video about Conant and a check presentation for the scholarship fund.

The concert is being arranged by Team Conant (a collaboration of the Conant family and the Department of Marketing), which is selling “Project Conant” shirts in the Wehner building, now through April 1. The $10 shirts will have a dual purpose: they will serve as the ticket to the concert event, while all proceeds from sales will benefit the scholarship fund. Team Conant asks supporters to buy their shirts early and wear them often to advertise for this special event. To purchase a shirt, contact Spring Robinson in the marketing department (220 Wehner) or e-mail

To give to the scholarship that has been started in Conant’s name, go to Choose “Mays Business School” from the first pull-down menu; then “College of Business Administration General Scholarships” in the second pull-down menu. In the “Special Instructions and Comments” box, type in “Jeffrey S. Conant Memorial Scholarship.”