With the current flux in the world of medicine, the ground which health care professionals stand on grows increasingly unsteady. But Bruce Broussard ’84, CEO of US Oncology, has a steady foothold in this changing industry.

“Despite all of the many inefficiencies in health care today, there is an unbelievable amount of opportunity for growth,” says Broussard.

“A&M’s principles of doing the right thing for the right reasons has really helped out in my decision making process,” US Oncology CEO Bruce Broussard ’84 told students. “If you do the right thing, the rest will follow.” (view more photos)

Founded in 1992, US Oncology currently affiliates itself with more than 1,400 physicians who care for 850,000 cancer patients in nearly 550 locations nationwide. Broussard has been with the company for the past 10 years.

“Health care is an industry of growth and an industry of challenges,” he says. He predicts that the most promising areas of change will stem from the delivery of care and the flow of medical information.

With numerous innovations in medical technology, Broussard believes monitoring patient care will grow increasingly more remote, reducing the need for expensive hospitalizations and frequent trips between health care providers. He also sees great potential in electronic medical records, stressing that introducing this universal technology will help eliminate some of the waste that is prevalent in the medical field today. Electronic medical records will help reduce wait times in labs, coordinate physician schedules and increase the overall productivity of providers through the seamless flow of information between patients and practitioners.

“We’re seeking a meaningful improvement here,” Broussard says of his company’s chief involvements.

On a recent visit to campus, Broussard spoke with Mays Business Honors and full-time MBA students about dealing with business strategies in the health care world.

“When you bring competition to the market, it brings efficiency,” he states. Although he has no prior education in the medical field, Broussard asserts that his inquisitive nature and his tendency to continually ask questions have helped him develop an appreciation for the work he and his affiliating physicians accomplish.

“The psychology of dealing with 1,400 physicians is interesting in itself,” Broussard says. US Oncology offers multiple opportunities for professional advancement and leadership training for its affiliating physicians.

Broussard advises business students to seek mentorship and keep good principles in mind. “A&M helped me gain the perfect balance of confidence and ego,” he says, adding that if students can take criticism in context and advance themselves, they will go far.

“A&M got me a great undergrad degree and a great job,” he jokes. “A&M’s principles of doing the right thing for the right reasons has really helped out in my decision making process. If you do the right thing, the rest will follow.”