Savannah Smith ’09, a Mays MS marketing student, won first place in the Mitchell A. Wilder Publication Design Award Competition at the Annual Meeting of the Texas Association of Museums. Smith designed a “sticket” — a combination of the admission ticket and a promotional sticker — for the George Bush Presidential Library and Museum’s The Heart Truth exhibit.
The exhibit is part of a national awareness campaign for heart disease in women. It highlighted a collection of 25 red dresses —12 worn by celebrities and 13 worn by past U.S. First Ladies. Smith’s illustration of the red dress mirrors the timeless dresses at the museum.
“The goal was to keep the design simple and classic to promote the Bush Library and Museum as well as the featured exhibit — and stick with the general visual identity I created for the exhibit promotions,” says Smith, who is creative manager at the library.
The Wilder Awards design competition exists to promote the importance of graphic identity in museums’ overall image. Smith’s “sticket” design beat out many museums from around the state and was used in the Bush Library and Museum’s promotions until the exhibit closed in August.