After graduating from Texas A&M with bachelor’s and master’s degrees in marketing, David C. Tucker ’77 wanted to give back to something that has given so much to him.

“My time at A&M provided me the tools to succeed when I graduated,” says the Dallas native. “It was the right combination of education, friendship, mentoring and sense of responsibility.”


David C. Tucker ’77, seen here visiting with Business Honors students last year, said, “I’m proud to be an Aggie and to continue to have the opportunity to grow in that role.”

For this reason, Tucker and his wife recently established the Colleen and David C. Tucker ’77 Business Honors Scholarship, a $100,000 endowment that will provide full-time business honors/marketing students with four-year scholarships.

Tucker, now vice president and general manager of small business at Cisco Systems, says his diploma holds a lot more meaning than the strong academics he received at A&M. “I learned the importance of hard work, what it means to be a leader, to be part of a team, and the attributes of loyalty and appreciation that forms my core value system.”

Kris Morley, director of the Mays Business Honors Program, highlights the importance of the Tuckers’ scholarship. “These scholarships, especially ones of this size, are major factors in prospective students’ college decisions,” she says. She explains that Mays is seeing more bright, promising students with financial need, and that offering them a substantial scholarship draws their attention to the rich education they can receive at Mays.

David and Colleen Tucker recognized this need and wanted to help. “I’m proud to be an Aggie and to continue to have the opportunity to grow in that role,” he says, adding, “Giving back so others have the same opportunity as I did is why Colleen and I chose to invest in the Mays Business School.”