Venkatesh Shankar, a professor of marketing and holder of the Coleman Chair in Marketing, has been selected as the recipient of the 2012 American Marketing Association Mahajan Award for Lifetime Contributions to Marketing Strategy Research.

The award recognizes an individual’s career contributions to the advancement of marketing strategy research, education and practice, said Rajan Varadarajan, the marketing department head and Distinguished Professor of Marketing and Ford Chair in Marketing & E-Commerce.

Venkatesh Shankar

The selection process is coordinated by the Marketing Strategy Special Interest Group of the American Marketing Association. From among the marketing educators nominated for the award, a committee of past recipients of the award and journal editors chooses the winner.

Shankar will be presented with the award at the 2012 American Marketing Association Marketing Educators’ Conference in Chicago in August.

Brandon C. Coleman, Jr. ’78, who endowed the chair that Shankar holds, said he is proud of his recognition. “We are blessed to have you represent the marketing department, Mays Business School and Texas A&M,” Coleman, who is president/CEO of Big Picture Thinking, wrote in a message to Shankar.

Shankar said he is “honored and truly humbled” by the recognition. He said it was fortuitous that it coincided with the launch of his co-edited “Handbook of Marketing Strategy” — which has been dubbed “an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.”

Shankar’s areas of specialization include marketing strategy, innovation, international marketing, digital business, pricing and retailing. He has corporate experience in marketing and international business development, has published in numerous academic journals and business periodicals and he has made more than 150 presentations in numerous countries.