Knocki - Ohad


A Mays Business School MBA graduate, mentored six years ago as a student, is working this summer on an invention called Knocki. The portable device had not yet been “born” when Ohad Nezer ’08 was featured in a prophetic blog post, titled “Opportunity Knocks,” published in 2009 on the Mays website. (

Knocki can be attached or embedded into any hard surface, making the surface interactive. The battery-operated device can also be hard-wired to an electrical system and embedded behind a wall, eliminating unattractive light switches. The interactive area is large, so when the device is placed on the underside of a table, the entire table becomes interactive regardless of size. Possible uses for Knocki include turning off all the lights in a home by knocking on a night stand and sending a text message to a user at work if someone knocks on his home’s front door.

Nezer and cofounder Jake Boshernitzan are building a prototype of their startup’s product at Seed Sumo in Texas A&M’s BioCorridor. Seed Sumo is a for-profit business accelerator that helps launch investable early-stage ventures in 90 days. It opened last summer, and this summer is hosting seven companies.

Nezer, a former public relations officer in the Israeli Army and co-owner of Swan Solutions, founded his first startup as a student in an entrepreneurship course taught by Richard Lester, executive director of the Center for New Ventures and Entrepreneurship at Mays. Lester is also a clinical professor in the Department of Management at Mays and one of several cofounders of Startup Aggieland at Research Park.

“I do not always remember past students, particularly from years back, but I specifically remember Ohad and his teammate from SeatKarma as they worked on that project during my class six years ago,” Lester said. “It was evident that Ohad had a great career as an entrepreneur, and I am extremely pleased to see his venture is going well.”

Knocki was one of 1,200-plus ventures that applied for seven spots at Seed Sumo, guaranteeing a $50,000 minimum investment.

Knocki – Make Any Surface Smart from Model2Web, LLC on Vimeo.

The company’s other invention is Sleepra, a patent-pending device that enables users to control smart homes from their mobile device while in bed. The project was temporarily shelved after Seed Sumo accepted the innovative duo, which opted to launch the more portable version Knocki.

Boshernitzan, co-owner of Swan Solutions and co-inventor of Knocki, is a serial entrepreneur who founded Ridester, the first online ridesharing marketplace, in 2006. Ridester foreshadowed the more popular Uber, but still received accolades in Time Magazine, Austin Business Journal and other media outlets. It was one of the first five startups flown to San Francisco for Facebook’s first app pitches.

“Working with Ohad is exciting,” Boshernitzan said. “He definitely sees things on a unique wavelength that brings creativity, innovation and fun to our venture.”

Nezer’s history with Lester dates back to when Nezer was an MBA student. He helped found SeatKarma with fellow MBA student Chris Nicolaysen for $30,000 in seed capital. The two developed SeatKarma during study breaks at Ag Cafe on West Campus and in Lester’s class.

“Dr. Lester was very influential in helping us sort through the early struggles with SeatKarma,” Nezer recalled. “We welcome his experience and advice working on Knocki.”

SeatKarma was an event search engine that scoured ticket resellers to find the best second-hand market prices for athletic, theater and music events at more than 1,600 venues nationwide. Though it was founded during a shaky economy, SeatKarma received a boost from positive reviews by TechCrunch and LifeHacker and a 2009 feature in TechCrunch.

Nezer said he and Ohad enjoyed returning to College Station to work on their current venture. “It feels like going full circle,” he said. “Getting reconnected with Mays professors has been very useful. We are fortunate to be so close to such a great pool of business minds.”

 This summer, the cofounders meet at least once weekly with their mentor, Startup Aggieland Marketing Coordinator Shelly Brenckman, during the team’s “Deep Dive” roundtables at Seed Sumo. Those meetings are also attended by Seed Sumo Managing Director Bryan Bulte, Seed Sumo associate Steve Tinkle and other Seed Sumo personnel.

“We didn’t accept Ohad and Jake into Seed Sumo because of their idea,” explained Bulte. “We accepted them because they are extremely talented entrepreneurs. They understand ‘lean’ and can maneuver a business model.”

Mays professor Don Lewis, a Startup Aggieland cofounder and its manager, works with Brenckman to recruit mentors and help about 120 student startups annually. They have facilitated nearly $3 million in equity funding for students.

Brenckman said the Seed Sumo alliance contributes to the area’s reputation as a fertile climate for investors. She said the startup culture embraces entrepreneurs as “family.”

“Ohad and Jake are great to work with and exemplify all that is fun and rewarding about mentoring startups,” Brenckman said.


Startup Aggieland is an award-winning business accelerator for student startups launching from Texas A&M University in College Station, Texas. Opened January 2013 with one full-time employee and one part-time manager, Startup Aggieland was named among the top three U.S. programs for student entrepreneurs by C-E-O in 2014.

Startup Aggieland is sponsored by the Center for New Ventures and Entrepreneurship at Mays Business School; Dwight Look College of Engineering; College of Architecture, Office of the Vice President of Research; and the RVP.


Texas A&M University’s Mays Business School educates more than 5,900 undergraduate, master’s and doctoral students in accounting, business, finance, management, management information systems, marketing and supply chain management. Mays consistently ranks among the top public business schools in the country for its undergraduate and MBA programs, and for faculty research. The mission of Mays Business School is creating knowledge and developing ethical leaders for a global society.