Good Bull Advertising, an agency team of 20 students from the advanced advertising class at Texas A&M University’s Mays Business School, took 3rd place in the district-level National Student Advertising Competition (NSAC).
Hosted by the American Advertising Association, NSAC provides more than 2,000 college students with real-world experience in advertising campaign development. Each team developed a professional-quality plan book and pitched their ideas to a panel of advertising experts.
The Mays team, led by marketing Professor Lisa Troy, began working with their corporate client Snapple last summer. The students then spent months performing in-depth research to gain insights on their client. This semester, they focused on building a fully integrated marketing campaign and perfecting their presentation.
Good Bull Advertising’s campaign revolved around the slogan, “Stuff Happens.” “Digital and print ads were created to communicate the campaign’s message and support various promotional tactics that included “a ‘Start Stuff’ New Year’s Resolution activity, ‘Make Stuff Happen’ recycling events and ‘Celebrate Stuff’ promotions recognizing Snapple’s 45th anniversary,” explained Troy. They also created a website, retail display and six-pack carrier, and designed a socil media campaign for the product.
The team placed 3rd at the competition in Lubbock April 15-17.
Marketing major and account executive for the team Julia Gaas commented that the group’s professionalism and business acumen gave them a unique advantage. “Our campaign was grounded by numbers, business strategy and research more so than most other campaigns,” she said.
The team members are: