Mays Business School, March 28th, 2017
On March 27, Leonard Berry, a University Distinguished Professor of Marketing at Texas A&M’s Mays Business School, hosted representatives from the Patients’ Cancer Hospital in Denmark in a new Undergraduate Honors Healthcare class (MKTG 489) at Mays.
The 15 medical doctors and executives are visiting the United States as part of an “inspiration trip” to learn from and share ideas at M.D. Anderson, then other American cancer hospitals. Berry met these doctors when he was in Denmark last summer and gave
a presentation at the Patients’ Cancer Hospital.
Dr. Dorthe Cruger, CEO of Lillebaelt Hospital and chairman of the Danish Cancer Society, discussed the creation of the new Patients’ Cancer Hospital, which is part of The Lillebaelt Hospital. Denmark launched a new comprehensive and national cancer plan titled “The Patients’ Cancer Plan.” The Cancer Society and hospital teamed up to identify what matters most to patients and not simply provide what the hospital believed they needed. “The vision and mission of the hospital, is always the patient first,” said Cruger.
The Danish Health Care System is a national health care system supported by an average tax of 50 percent of an individual’s salary to support free health care, a university education, and other social services. Denmark has one health plan and spends 50 percent less on healthcare than the U.S. In the national patient survey for Denmark, a 95 percent patient satisfaction rate is the goal. It measures several factors including whether patients and their relatives participate in decisions about treatment.