, June 28th, 2017
Several research projects by University Distinguished Professor of Marketing Leonard Berry at Mays Business School have come to fruition.
Berry, whose research focuses on improving service in cancer care, has been involved with multiple studies on improving the quality of end-of-life care for patients with advanced illness.
Unlocking intrinsic hope in patients with advanced illness
Can cancer patients tap into a certain kind of hope that is often overlooked but incredibly therapeutic and healing?
In an article published in The BMJ Opinion (British Medical Journal) titled “The Dual Nature of Hope at the End of Life,” Berry and his co-authors suggest clinicians can help patients tap into a certain kind of hope that is often overlooked but incredibly therapeutic and healing. They differentiate between two types of hope: focused (focused on a cure and recovery) and intrinsic (peace with circumstances and ability to live in the moment).