The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) announce Leonard L. Berry as the winner of the 2018 William L. Wilkie “Marketing for a Better World” Award.
Berry is University Distinguished Professor of Marketing, M.B. Zale Chair in Retailing and Marketing Leadership, Regents Professor, Presidential Professor for Teaching Excellence at Mays Business School. He will receive the award during the 2018 AMA Winter Academic Conference in New Orleans in February.
Berry is a leading scholar in services marketing and retailing studies and, more recently, a leader in the study of healthcare service. He has been published in leading journals and has written 10 books, including Management Lessons from Mayo Clinic, Discovering the Soul of Service, and On Great Service. Berry established the Center for Retailing Studies at Texas A&M University in 1982, serving as director until 2000.
He has received numerous honors including the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, Paul D. Converse Award, and the Lifetime Achievement Award for Research & Scholarship from the Mays Business School. In 2015, he was named an AMA Fellow. Professor Berry received his Ph.D. from Arizona State University, and in 2014 was inducted into ASU’s Carey School of Business Hall of Fame.
“Receiving the William L. Wilkie ‘Marketing for a Better World’ Award is especially meaningful to me as I have always believed that marketing’s true mission is to improve people’s quality of life,” Berry said. “Throughout my career I have tried to contribute to this mission in my teaching and research. I am deeply honored to be recognized by my peers for this very special award.”
The William L. Wilkie “Marketing for a Better World” Award honors thinkers who have significantly contributed to our understanding and appreciation for marketing’s potentials to improve our world, and from whose work notable advances have ensued – in the mold of Bill Wilkie of the University of Notre Dame.
For more information about the William L. Wilkie “Marketing for a Better World” Award, visit
About American Marketing Association (AMA)
As the largest professional marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local
chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training
events and conferences. For more information about the AMA, visit www.ama.org.