Students from Mays Business School recently participated in the annual YMA Fashion Scholarship Fund (FSF) case study competition. Sixty of the top business, retail, and fashion design programs from universities around the country were represented – including Parsons School of Design, Harvard, Fashion Institute of Technology, Pratt Institute, and Academy of Art University.
As the premier educational fashion non-profit in the U.S, FSF seeks to identify and create career opportunities for students worldwide. FSF grants the largest sum of money and total number of scholarships in the entire fashion community. It also offers hands-on experience via internships with the world’s top fashion companies and most influential leaders – such as Nordstrom, Ulta, and Lululemon.
For the 2018 FSF case study, students were asked to explore a retailer of their choice regarding how the integration of digital technology with offline shopping can improve performance. They spent an entire semester developing a business plan, promotional campaign, and financial analysis.
“My project primarily focused on transforming the fitting room at and allowing customers to ‘virtually immerse’ themselves into an environment of their choice. They can see how they really look beyond the blank-space fitting room when trying on clothes,” explained marketing major Payton Cupstid ’19.
Eight Aggie students were awarded $5,000 each in scholarship funds. Cupstid received an award of $15,000 for a perfect score on her case study paper. Texas A&M was the only university in the competition to have a student that finished with a perfect score.
Students received their awards in New York City on Jan. 9 at a gala featuring special guests such as style icon Martha Stewart and fashion model Coco Rocha.
“It was a challenge, but a fun challenge. The ten-page business plan required a lot of work and many hours of my time, but I enjoyed every minute I devoted to it,” said Cupstid. “I was able to utilize my skills and passions, while also creating something that resembled the abstract thinking and hard work that I am willing to take on to succeed.”
Cheryl Bridges, Executive Professor of Marketing at Mays and mentor to the eight winners, reflected on the trip. “This whole process takes a tremendous amount of work and effort outside the classroom,” she said. “The idea is to get them excited about the industry, and prepare them to hit the ground running when they start their career.”
Students like Payton Cupstid understand the importance of transformational learning opportunities like the FSF case study competition.
“If you’re applying for an internship or full-time job, you’re already ahead of other candidates because you get to showcase your work,” she added. “Mays and the Center for Retailing Studies do a wonderful job of providing students with learning opportunities.”