The Center for Retailing Studies (CRS) proudly announces its partnership with the (R)Tech Center for Innovation. Texas A&M becomes one of 10 inaugural affiliate universities to align with the (R)Tech Center, organized by the Retail Industry Leaders Association (RILA), and create a retail-tech talent pipeline.

RILA is the trade association for America’s largest and most respected retailers, representing more than 200 members. The partnership between Texas A&M and RILA strengthens corporate relationships with current CRS partners like H-E-B and Dollar General, while connecting CRS with other top retailers such as Best Buy, The Home Depot, and Apple.

The (R)Tech Center for Innovation, launched by RILA in 2017, focuses on helping retailers navigate the industry’s transformation through research, innovative technologies, and creating a culture of innovation – exposing retailers to the technologies and innovations driving change in retail.

“For 35 years, Texas A&M University’s Mays Business School has promoted retailing as an aspirational career choice. Our graduates possess the business acumen to drive sales at America’s largest companies. The partnership with RILA enhances our ability to train students to develop an entrepreneurial mindset and build essential technical skills so they can become transformational leaders in retailing,” said Kelli Hollinger, director of the Center for Retailing Studies at Texas A&M.

The (R)Tech Talent Pipeline will attract and expose young graduates with tech backgrounds to opportunities in the industry, helping shape a 21st-century retail workforce as retailers continue to innovate.

“We are excited to bring innovation to the forefront of retail and provide a test bed for new concepts, technologies, and user experiences. Supported by strong research in the area of design, augmented reality and consumer behavior, we expect this will lead to significant new insights into today’s consumer, and what retail of the future will hold,” said Amy Hillman, dean of the W. P. Carey School of Business at Arizona State University. Hillman was among the Outstanding Doctoral Alumni from Mays Business School in 2008.

Beginning this year, RILA and the (R)Tech Center for Innovation will address the need for recruiting employees with technical skills in three phases. Phase one will focus on four strategies that initiate the talent pipeline: hosting hackathons that expose students to retail challenges, facilitating a global case competition for creative student ideas, creating multi-use experimental stores with physical locations on select campuses, and launching an online certification specifically for mid-to-senior-level retail executives to educate them on innovative trends. Phases two and three will involve a program to recruit new talent into the industry and help retailers build tech skills in-house.

For more on this announcement, visit www.rila.org.