The Aggie Advertising Club recently received a donation of $3,200 from the Association of Former Students to help its advertising competition team attend the American Advertising Federation’s National Student Advertising Competition.
The advertising team operates each year as part of Lisa Troy’s MKTG 447 course. Functioning much like an advertising agency, students in the class spend two semesters conducting research, building a multi-million-dollar budgeted, fully integrated marketing campaign for the client brand, developing a professional 22-page campaign plan book, and presenting the campaign to industry judges.
This year’s team will present their campaign for Ocean Spray at the AAF District 10 Convention in Corpus Christi next week. Winners at the district level will advance to nationals in Chicago in June.