Four Texas A&M marketing students have each won a $5,000 scholarship from the YMA Fashion Scholarship Fund national case study competition.
The case study for the competition was based on the “Globalization of Fashion.” Students were asked to investigate a retail company that did not have a physical brick-and-mortar presence in a specific country and conduct research into why that company would succeed in that country.
Participants were expected to utilize both primary and secondary research, create a marketing and financial plan for the selected company, understand consumer tastes and behaviors, and determine how to overcome barriers of conducting business in their particular country.
The four Texas A&M University marketing students who received the award were:
- Manu Garikipati, who investigated introducing Nordstrom to Dubai;
- Jacquelyn Armstrong, who investigated Anthropologie’s introduction to Paris, France;
- Samantha Hunt, who investigated Academy Sports+Outdoors’ inclusion in Mexico;
- Avery Heldenfels, who investigated Restoration Hardware’s introduction to China.
In addition to the prize scholarship money, these four individuals will travel to New York City in January to attend meetings with industry professionals, attend the gala awards ceremony, attend a career fair, and have various opportunities for one-on-one meetings with some of the companies that support the YMA Fashion Scholarship Fund Organization.