An agency team of 28 students in the Aggie Advertising Club and Lisa Troy’s advanced advertising class at Texas A&M University placed second in the district level American Advertising Association’s National Student Advertising Competition. The team also won a special award for Best Media Plan. Held in Shreveport, LA April 4 – 6, the competition involved a case study outlined by the current year’s corporate sponsor, Wienerschnitzel. Students spent two full semesters researching and building a $25 million, fully integrated marketing campaign, preparing a professional quality campaign plan book, and presenting the plan to judges at the competition. Over 150 schools across the country participate in the event each year and the Tenth District, in which Texas A&M participates, is one of the most competitive.
The 2020 Good Bull Advertising team will form in the fall to prepare for next year’s competition. Students will be seeking donations to help cover the costs of campaign development and travel. For more information, contact Dr. Lisa C. Troy at LTroy@mays.tamu.edu.
2019 Advertising Competition Team Members: Faiaz Ahbab, Lakyn Allen, Andrew Barker, Sheyanne Chumchal, Tarah Cochran, Maggie Edwards, Shelby Edwards, Shelby Estep, Lindsey Evans, Siobhan Fahy, Clara Gotthardt, Rebecca Grifﬁth, JJ Handy, Kourtney Harris, Michelle Hassler, Luke Jander, Tim Lee, Amber Malague, Lauren Mraz Sarah Pringle, Mollie Pruitt, Mary Laurel Sipe, Stephanie Sovereen, Eugenie Sutio, Kendall Thurston, Sara Turner Rico Wijaya, Haley York Faculty Advisor: Dr. Lisa Troy