Analytics gurus and industry leaders highlighted real-world uses of analytics to strengthen cybersecurity operations and counter threats during the Texas A&M Analytics Forum hosted by Mays Business School at the CityCentre Houston campus. Attendees represented a wide cast of industries including non-profits; oil, gas, and energy; telecommunications; and retail to name a few.
“Organizations that have accumulated valuable data have fallen victims of cyberattacks that have caused millions of dollars in damages. Analytics can help predict these vulnerabilities and protect companies from these threats.” said Myra Gonzalez, director of the Texas A&M Master of Science in Analytics program (MS Analytics). “The purpose of this event was to provide a venue for people in the Houston business community as well as faculty, staff, and students to get together, discuss analytics, and share best practices.”
John Stultz, Principal Solutions Architect in Fraud and Security Intelligence at SAS Institute was the first keynote speaker. He shared that data preparation is 80% of the effort in fraud detection, much like in other types of analytics work. He also shared how organizations can consider derived measures for cyber risk, as well as use cases in which machine learning can assist to fight vendor, supplier, and procurement fraud.
The amount of content to share was so vast that Mays had a second keynote from Paul Brager, Author, Speaker, and Researcher in Cyber. He explained how organizations can leverage cyber analytics to protect critical infrastructures. Brager’s talk also highlighted that cyber analytics is not new, adversaries have become increasingly more dangerous, and the need for analytics is essential to fight cyber terrorism, cyber espionage, and cyber sabotage.
Several presentations were conducted by MS Analytics former students. Pablo Ormachea ’16 currently serves as VP of Data Science for a lending company in the D.C. area, and urged data scientists to “refit” and constantly re-deploy models to stay ahead of the game.
Yoel Kluk ’16 hosted a presentation that gave valuable insights from data on types of behaviors that drive criminal activities, and the challenges that organizations face in the quality of the data, and how to measure it.
Tom Broussard ‘17 and Jeff Westenhaver ’17 presented on best practices to mine data for quality and anomalies.
Participants also gained insight into how businesses can benefit from training in statistical methods used in analytical decision-making, common obstacles to big data and analytics, and how companies might build an analytics culture. Participants were able to see a demonstration of how open source programs can be incorporated with SAS tools.
“We’re happy to foster discussion about the challenges that companies face and share ideas to stay ahead of the game,” said Gonzalez. “We can’t wait for next year’s event!”
Presentation slides and more information can be found at https://mays.tamu.edu/ms-analytics/sas-day/
The free event was hosted by Texas A&M University’s MS Analytics Program, which offers an analytics master’s degree available in Houston and across North America via live video stream to teach working professionals the skills needed to thrive in an increasingly data-driven world. The event was hosted in partnership with SAS®.