As the fashion world converged in New York for the Fall 2019 Fashion Week, marketing majors Addison Holcomb ’20 and Shannon Perkins ’20 from Mays Business School were treated to a one-of-a-kind educational experience thanks to a collaboration between Texas A&M University, Collegiate Licensing Company (CLC), the university’s exclusive trademark licensing agency, and IMG’s fashion events division. Holcomb and Perkins were two of 21 students from 12 universities that participated in the program designed to support innovation and the development of future leaders in the fashion industry.
This program provided a behind-the-scenes look at the fashion industry, including entry into select runway shows, panel discussions and networking opportunities with industry leaders, as well as on-the-job shadowing with collegiate licensees.
The students experienced two New York Fashion Week (NYFW) runway shows, as well as backstage tours to observe the production and execution of a fashion show. The group also participated in the screening of the film “THE REMIX: Hip Hop x Fashion” and participated in a panel discussion with director/producer Lisa Cortés and director Farah X.
“This unique collaboration with IMG’s fashion division allows us to offer a once-in-a-lifetime experience and insight into the fashion industry to some of the best and brightest students from our partner institutions,” said Cory Moss, SVP and Managing Director of IMG College Licensing. “In providing resources and opportunities beyond what a traditional licensing partner can provide, we deliver greater value to their campuses and communities while promoting innovation and learning.”
In addition to the experiences at New York Fashion Week: The Shows, the students also spent time with key staff at sports fashion brand Champion and College Vault licensee Original Retro Brand. The students also had an opportunity to visit collegiate jewelry licensee KYLE CAVAN where they interacted with designers and marketers from the company, as well as online fashion outlet Storr and licensee Hillflint.
The program delivered unique academic enrichment opportunities for the students with costs covered by the universities. Institutions that participated in this collegiate enrichment program at NYFW: The Shows included University of Arizona, Arizona State University, University of Arkansas, University of Delaware, Northern Arizona University, University of Pittsburgh, University of South Carolina, Syracuse University, TCU, Texas A&M University, Virginia Commonwealth University, and West Virginia University.
“We are committed to delivering opportunities for future leaders in the industry to engage and learn from others that know what it takes to be successful,” said Leslie Russo, Executive Vice President, IMG Fashion Events. “This unique experience aligns perfectly with our mission, and we are happy to partner with our colleagues at CLC to welcome these great students to NYFW: The Shows.”
Participating students were asked to chronicle their experiences through social media using #UofNYFW and share their learnings with other students upon their return to campus.
“It was so fun interacting with other aspiring professionals who value similar things and are pursuing a career in the same industry,” Holcomb explained. “Their stories and backgrounds were inspiring, and I cannot wait to witness the amazing things they accomplish. Who knows, their designs may be featured on a NYFW runway someday!”
“To say this was the experience of a lifetime is an understatement,” said Perkins. “I have never felt more affirmed in my passion for retail and fashion, and I left this weekend motivated to go after my dreams.”
“At Texas A&M, we are committed to providing our students with transformational learning experiences that prepare them for successful careers in a number of areas within retailing,” added Scott Benedict, Director of the Center for Retailing Studies. “We’re so excited that Addison and Shannon had the opportunity to participate in this event, and gain an understanding of the fashion world first hand.”
About the Center for Retailing Studies
Since opening in 1983, the Center for Retailing Studies has been respected throughout the world as a leading source of industry knowledge and a pipeline for developing future retail leaders. In collaboration with the outstanding performance of the faculty at Mays Business School and excellence in student education programs, each year, more than 150 students complete coursework, internships, and leadership programs that prepare them for a professional career within the industry in store management, buying, merchandising, planning, business analytics, and supply chain.
CLC is part of Learfield IMG College, which unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.
IMG is a global leader in sports, fashion, events, and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually, and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports, and content company.
For more information, please contact:
Andrew Vernon, Center for Retailing Studies
Tammy Purves, CLC
(404) 932-3266 or email@example.com