As New York again became the epicenter of the fashion world for the February 2020 Fashion Week, marketing students Haley Seiba ‘20 and Amanda Dyer ‘20 were treated to a one-of-a-kind educational experience thanks to a collaboration between Texas A&M University, CLC, the university’s exclusive trademark licensing agency, and IMG’s fashion events division. Dyer and Seiba were 2 of 17 students from 9 universities that participated in the program designed to support innovation and the development of future leaders in the fashion industry.

This unique academic enrichment program provided a behind-the-scenes look at the fashion industry, including entry into select runway shows and networking opportunities with industry leaders, as well as a panel discussion with entrepreneurs and executives with top collegiate licensees. The students experienced two NYFW runway shows, as well as backstage tours to observe the production and execution of a fashion show.

“Getting the opportunity to hear from CEO’s and other fashion company executives was the most amazing experience I’ve ever taken part in. I truly believe everything I learned will help prepare me for a career in the fashion industry,” Seiba said.

In addition to the experiences at New York Fashion Week: The Shows, the students spent time with key staff at sports fashion brand Champion and had the opportunity to customize their own gear. The students also participated in an interactive panel hosted by the founders of collegiate jewelry licensee KYLE CAVAN that included leadership from collegiate fashion licensee Hillflint, direct-to-consumer brand Suitably, Rent the Runway, a leader in online rentable fashion, and the founder of digital media outlet College Fashionista.

“Annabel from Suitably gave me a lot of reassurance to stay true to myself, and that the best way to success is not trying to conform or be like everyone else,” Dyer explained. “I learned how important it is not to be afraid of putting yourself out there.”

The program delivered unique academic enrichment opportunities for the students with costs covered by the universities. Other institutions participating in this collegiate enrichment program at NYFW: The Shows include the University of Arizona, University of Delaware, Eastern Illinois University, University of Michigan, Michigan State University, University of South Carolina, TCU, and Virginia Tech.

“We are committed to delivering opportunities for future leaders in the industry to engage and learn from others that know what it takes to be successful,” said Leslie Russo, Executive Vice President, IMG. “This unique experience aligns perfectly with our mission, and we are happy to partner with our colleagues at CLC to welcome these great students to NYFW: The Shows.”

“This unique collaboration with IMG’s fashion division allows us to offer a once-in-a-lifetime experience and insight into the fashion industry to some of the best and brightest students from our partner institutions,” said Cory Moss, SVP and Managing Director of IMG College Licensing. “In providing resources and opportunities beyond what a traditional licensing partner can provide, we deliver greater value to their campuses and communities while promoting innovation and learning.”

Participating students were asked to chronicle their experiences through social media using #UofNYFW and share their learnings with other students upon their return to campus.

“I’m so grateful that I was chosen by the Center for Retailing Studies for this program,” Seiba added. “This experience helped me realize my true passion for working in the fashion industry and how determined I am to make my mark on the world.”

###

About the Center for Retailing Studies
Since opening in 1983, the Center for Retailing Studies has been respected throughout the world as a leading source of industry knowledge and a pipeline for developing future retail leaders. In collaboration with the outstanding performance of the faculty at Mays Business School and excellence in student education programs, each year, more than 150 students complete coursework, internships, and leadership programs that prepare them for a professional career within the industry in store management, buying, merchandising, planning, business analytics, and supply chain.
Follow us: @TAMURetail

About CLC
CLC is the nation’s leading collegiate trademark licensing company and part of Learfield IMG College, which unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.

About IMG
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.


For more information, please contact:
Andrew Vernon, Center for Retailing Studies
avernon@mays.tamu.edu

Tammy Purves, CLC
(404) 932-3266 or tammy.purves@clc.com

Categories: Center for Retailing Studies, Mays Business, News, Students, Texas A&M

Mays Business School student LeAnn Percivill ’20, from Riesel, TX, was named the recipient of the Next Generation Scholarship at the sixth annual National Retail Federation (NRF) Foundation Honors on January 12, 2020, in New York City.

“I never envisioned winning the NRF Next Generation Scholarship. The second the recipient was announced and then I heard ‘From Texas A&M…’ – it truly felt like a movie,” said Percivill.

“Coming from a small town and deciding to pursue business as a career, I was concerned if my value of people and authentic empathy would be reciprocated in the industry I chose. When I discovered retail, I found so many influential industry leaders that had the same values and assured me that I was in the right place. Through NRF, I’ve learned that you have the power to truly make a difference for your community, the people you serve, the environment, and the company you work for.”

The $25,000 Next Generation Scholarship was created to prepare students for a career in retail and highlight the next generation of industry leaders and is considered the top achievement for undergraduates in retail.

Over 35 NRF Foundation member institutions participated in the competition. Percivill was one of five finalists selected from across the country and became the first student from Texas A&M University to receive this honor. Finalists from Texas A&M in past years have included: Allie Miller ‘14, Grace Dusek ‘16, and Manu Garikipati ‘20. Semi-finalists included Tess Williamson ’17 and Alyssa McKinzie ’17. Faith Knox ’20, of Austin, TX, also finished as a semi-finalist this year.

Each finalist is chosen based on experience in the retail industry, displayed leadership capabilities, and passion for making an impact in retail. Students traveled to New York City in October for final interviews with judges, and also spent time sharing their personal stories at YouTube Space studio.

As a Mays Business School student in the Center for Retailing Studies (CRS), Percivill is a member of the M.B. Zale Leadership Scholar program and has served this academic year as President of the Student Retailing Association. She spent summer 2019 as an intern with H-E-B at their corporate office in San Antonio, in addition to putting herself through school part-time as a student worker with CRS and Wayfair.

“I first met LeAnn as a freshman. She visited with me in my office to learn more about CRS, our program, and opportunities within the retail industry. Since then, she dove in head-first, taking advantage of every opportunity made available to her,” said CRS Assistant Director Lauren Osborne.

“She is a leader in her classes and maintains a stellar GPA,” Osborne added. “All while working and putting herself through school. The retail industry’s future is bright with leaders like LeAnn.”

Percivill will graduate in May 2020, and begin a full-time position with H-E-B as an Assistant Buyer for General Merchandise in June.

“I was terrified to go to college and take a chance of accumulating mounds of debt in hopes that I could pay it off someday with a career I’d be proud of,” Percivill explained.

“I took that chance, and it led me through the doors of the Center for Retailing Studies at Texas A&M and ultimately to NRF, where I now find myself with an incredible job waiting for me with H-E-B post-graduation – and no student debt. No dream is ever too big, I am a testament to that.”


About the Center for Retailing Studies

Since opening in 1983, the Center for Retailing Studies has been respected throughout the world as a leading source of industry knowledge and a pipeline for developing future retail leaders. In collaboration with the outstanding performance of the faculty at Mays Business School and excellence in student education programs, each year, more than 150 students complete coursework, internships, and leadership programs that prepare them for a professional career within the industry in-store management, buying, merchandising, planning, business analytics, and supply chain.

Connect with us: @TAMURetail
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About Mays Business School

At Mays Business School, we strive to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,400 undergraduate, masters, and doctoral students in accounting, finance, management, management information systems, marketing, and supply chain management. Mays consistently ranks among the top public business schools in the country for its programs and for faculty research.

Categories: Center for Retailing Studies, Marketing, Mays Business, News, Students, Texas A&M

As the fashion world converged in New York for the Fall 2019 Fashion Week, marketing majors Addison Holcomb ’20 and Shannon Perkins ’20 from Mays Business School were treated to a one-of-a-kind educational experience thanks to a collaboration between Texas A&M University, Collegiate Licensing Company (CLC), the university’s exclusive trademark licensing agency, and IMG’s fashion events division. Holcomb and Perkins were two of 21 students from 12 universities that participated in the program designed to support innovation and the development of future leaders in the fashion industry.

Marketing students at New York Fashion Week

This program provided a behind-the-scenes look at the fashion industry, including entry into select runway shows, panel discussions and networking opportunities with industry leaders, as well as on-the-job shadowing with collegiate licensees.

The students experienced two New York Fashion Week (NYFW) runway shows, as well as backstage tours to observe the production and execution of a fashion show. The group also participated in the screening of the film “THE REMIX: Hip Hop x Fashion” and participated in a panel discussion with director/producer Lisa Cortés and director Farah X.

“This unique collaboration with IMG’s fashion division allows us to offer a once-in-a-lifetime experience and insight into the fashion industry to some of the best and brightest students from our partner institutions,” said Cory Moss, SVP and Managing Director of IMG College Licensing. “In providing resources and opportunities beyond what a traditional licensing partner can provide, we deliver greater value to their campuses and communities while promoting innovation and learning.”

In addition to the experiences at New York Fashion Week: The Shows, the students also spent time with key staff at sports fashion brand Champion and College Vault licensee Original Retro Brand. The students also had an opportunity to visit collegiate jewelry licensee KYLE CAVAN where they interacted with designers and marketers from the company, as well as online fashion outlet Storr and licensee Hillflint.

The program delivered unique academic enrichment opportunities for the students with costs covered by the universities. Institutions that participated in this collegiate enrichment program at NYFW: The Shows included University of Arizona, Arizona State University, University of Arkansas, University of Delaware, Northern Arizona University, University of Pittsburgh, University of South Carolina, Syracuse University, TCU, Texas A&M University, Virginia Commonwealth University, and West Virginia University.

“We are committed to delivering opportunities for future leaders in the industry to engage and learn from others that know what it takes to be successful,” said Leslie Russo, Executive Vice President, IMG Fashion Events. “This unique experience aligns perfectly with our mission, and we are happy to partner with our colleagues at CLC to welcome these great students to NYFW: The Shows.”

Participating students were asked to chronicle their experiences through social media using #UofNYFW and share their learnings with other students upon their return to campus.

“It was so fun interacting with other aspiring professionals who value similar things and are pursuing a career in the same industry,” Holcomb explained. “Their stories and backgrounds were inspiring, and I cannot wait to witness the amazing things they accomplish. Who knows, their designs may be featured on a NYFW runway someday!”

“To say this was the experience of a lifetime is an understatement,” said Perkins. “I have never felt more affirmed in my passion for retail and fashion, and I left this weekend motivated to go after my dreams.”

“At Texas A&M, we are committed to providing our students with transformational learning experiences that prepare them for successful careers in a number of areas within retailing,” added Scott Benedict, Director of the Center for Retailing Studies. “We’re so excited that Addison and Shannon had the opportunity to participate in this event, and gain an understanding of the fashion world first hand.”


About the Center for Retailing Studies
Since opening in 1983, the Center for Retailing Studies has been respected throughout the world as a leading source of industry knowledge and a pipeline for developing future retail leaders. In collaboration with the outstanding performance of the faculty at Mays Business School and excellence in student education programs, each year, more than 150 students complete coursework, internships, and leadership programs that prepare them for a professional career within the industry in store management, buying, merchandising, planning, business analytics, and supply chain.

About CLC
CLC is part of Learfield IMG College, which unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.

About IMG
IMG is a global leader in sports, fashion, events, and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually, and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports, and content company.


For more information, please contact:
Andrew Vernon, Center for Retailing Studies
avernon@mays.tamu.edu

Tammy Purves, CLC
(404) 932-3266 or tammy.purves@clc.com

Categories: Center for Retailing Studies, Marketing, Mays Business, News, Students, Texas A&M, Uncategorized

The Center for Retailing Studies (CRS) at Mays Business School is pleased to welcome Scott Benedict as its new director. An accomplished retail executive, he comes to Texas A&M University with more than 35 years of experience spanning traditional brick-and-mortar, eCommerce and international retailing.

Scott Benedict

Benedict most recently served as the Divisional Merchandise Manager for Health, Beauty & Grocery at eCommerce leader Groupon in Chicago. He has also held positions at Walmart, Sam’s Club, Best Buy, Service Merchandise and Montgomery Ward.

Leveraging extensive experience in retail business strategy, process refinement, and multichannel eCommerce, Benedict brings a track record of helping companies seize opportunities to increase operational efficiencies, control operating costs, and optimize profits while serving customers across multiple business channels.

“We are pleased to have Scott joining us as the Director of the Center for Retailing Studies, and he comes to us with significant executive experience and an impressive record of accomplishment across retail formats,” said David Griffith, Marketing Department Head. “We are happy to welcome Scott into the Mays Business School family and look forward to his leadership of the Center for Retailing Studies.”

With a desire to help influence the next generation of retail leaders, Benedict spent time keeping an eye on various retailing programs across the country on social media, including CRS. When the opportunity came along to join one of the top retailing programs in the nation at a Tier 1 institution, he didn’t hesitate.

“I have a strong passion for retailing, developing future leaders, and working with retailing professionals to share challenges and best practices,” Benedict explained. “CRS gives me the opportunity to do all of those things. We have a wonderful foundation in place.”

At Walmart, Benedict particularly appreciated the company’s core basic beliefs of respect for the individual, service to the customer, striving for excellence, and operating with integrity. His affinity for organizations with strong cultural beliefs is something that makes the transition from the corporate world to the academic world in Aggieland a seamless one.

“I have really enjoyed being a part of organizations with strong values and cultural beliefs,” said Benedict. “Texas A&M’s Aggie Core Values align strongly with what I feel strongly about, and have been taught to believe in my entire professional career.”

Some of Benedict’s areas of expertise include the development of category strategies, supplier performance management, retail merchandising, product marketing, inventory management, omnichannel strategy, and competitive price strategy. In an ever-changing era of retail, he seeks to bring that industry experience and perspective to Mays, and to the Center for Retailing Studies.

“I was taught as a buyer the concept of ‘divine discontent’,” he explained. “In other words, never be satisfied with the status quo and always seek to improve the business and your people.”

Benedict sees the opportunity to deepen the relationships already formed between CRS and its industry partners while examining how the program can grow and change to better equip the retail leaders of the future. “We need to continuously evolve and change in order to serve the dynamic needs of the retailing community now, and in the future” he added.

For more information, please visit crs.mays.tamu.edu

Follow us on social media: @crstamu

Categories: Center for Retailing Studies, Marketing, Mays Business, News, Staff, Texas A&M, Uncategorized

“Retail is about one simple thing: delighting customers”

Those are the words of Jim McIngvale, owner and founder of Gallery Furniture in Houston.

McIngvale, better known as “Mattress Mack,” spoke to more than 350 students, faculty, staff, and local business leaders for the 22nd annual M.B. Zale Visionary Merchant Lecture Series on Feb. 27 at Mays Business School.

Hosted by the Center for Retailing Studies, the M.B. Zale Visionary Award honors innovation and success in retail. Donald Zale, the son of the Zale Corporation founder, presented McIngvale with his award prior to his presentation.

For more than three decades, Gallery Furniture has been a staple of the Houston community. From their years of excellent customer service to McIngvale’s television catch-phrase “Gallery Furniture saves you money!” to the furniture retailer’s involvement in the local community – Jim McIngvale is a retail icon. …Read more

Categories: Center for Retailing Studies, Centers, Featured Stories, Marketing, Mays Business, News, Texas A&M, Uncategorized

Americans will spend a record $20.7 billion on Valentine’s Day this year, according to the National Retail Federation. Beyond significant others, consumers are purchasing more on gifts for children, parents, friends, coworkers, and even their pets.

Cheryl Bridges, a noted expert in retailing and interim director of the Center for Retailing Studies, said, “Although fewer Americans are celebrating the event, spending is up due to more experiential gifting,”

…Read more

Categories: Center for Retailing Studies, Featured Stories, Marketing, Mays Business, News, Texas A&M

Students from the Center for Retailing Studies at Mays Business School traveled to New York City in January to receive scholarships and awards from the YMA Fashion Scholarship Fund (FSF) and National Retail Federation (NRF) Student Program.

YMA Fashion Scholarship Fund
As the premier educational fashion non-profit in the U.S, FSF seeks to identify and create career opportunities for students worldwide. It offers hands-on experience via internships with the world’s top fashion companies and most influential leaders. FSF grants the largest sum of money and total number of scholarships in the entire fashion community.

“The YMA Fashion Scholarship Fund case study competition this year focused on the Globalization of Fashion. Students were required to select a fashion retailer to expand globally into another country where they had no current brick-and-mortar presence,” explained Cheryl Bridges, Interim Director of the Center for Retailing Studies and Executive Professor. “Our students had to create a marketing and financial plan for their choice, and support their project with primary and secondary research.“

The FSF scholarship winners from Mays (pictured above)
Jacquelyn Armstrong `19 for her project: Anthropologie to Paris, France
Avery Heldenfels `19 for her project: Restoration Hardware into China
Samantha Hunt `19 for her project: Academy Sports+Outdoors to Mexico
Manu Garikipati `20 for her project: Nordstrom to Dubai

Garikipati also received $10,000 in scholarships and finished as a top 5 finalist for the NRF Next Generation Scholarship.

FSF winner Heldenfels remarked “During my time in NYC with the YMA Fashion Scholarship Fund, I was given networking opportunities I never thought could happen. I was able to meet many influential executives and students in the fashion industry that are changing retail’s future. YMA FSF granted me an open door to their network of Alumni and Sponsors, which has already been incredibly valuable as I start my career.” Heldenfels was also selected as the NRF Texas A&M student ambassador for the 2018-2019 academic year.

NRF 2019
Addison Maynard `21 received the Rising Star scholarship for NRF 2019. “One of the most impactful aspects of the NRF Student Program was the mentor round table discussions,” she explained. “Being able to engage with presidents, CEOs, and founders, of leading retail companies such as Nordstrom, Pet Smart, and Brooks Brothers, was amazing. Being nominated as the 2019 Rising Star allowed me to grow my knowledge of the retail industry, meet impressive people that I otherwise wouldn’t have had the pleasure of meeting, and exposed me to what my future could become.”

ABOUT MAYS BUSINESS SCHOOL
At Mays Business School, we step up to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,400 undergraduate, master’s and doctoral students in accounting, finance, management, management information systems, marketing and supply chain management. Mays consistently ranks among the top public business schools in the country for its programs and for faculty research.

Categories: Center for Retailing Studies, Marketing, News, Texas A&M, Uncategorized

Five students from the Center for Retailing Studies (CRS) traveled to Montreal, Québec on Nov. 15-17 to participate in the inaugural (R)Tech Global Retail Challenge.

It was hosted by the Retail Industry Leaders Association (RILA) and Bensadoun School of Retail Management at McGill University.

The Aggie team finished in first place.

The event marked CRS’s first international student trip.

The international event exposed students to the retail challenges of sustainability and the circular economy, equipping students to find innovative solutions. The competition showcased new ideas for the future of retail for the next generation of industry leaders.

…Read more

Categories: Business Honors, Center for Retailing Studies, Centers, Faculty, Featured Stories, Marketing, Mays Business, News, Spotlights, Students, Texas A&M

By Venky Shankar, Coleman Chair Professor & Director of Research, Center for Retailing Studies, Mays Business School, Texas A&M University

COLLEGE STATION, Texas – Shoppers and retailers alike should be salivating this holiday season. This season is expected to bring in the biggest holiday retail sales ever at over $1 trillion! From Thanksgiving to Black Friday to Cyber Monday to pre- and post-Christmas, consumers will be shopping from all devices, touchpoints, channels for all kinds of items. Overall sales are expected to grow by 4.4-5.5 percent over last year. However, e-commerce sales may grow by a whopping 17-22 percent, topping $130 billion this season. The season looks like a case of Walmart and Amazon steroids!

How is this happening? The economy is good. Jobless rate is really low. Wages are up. Taxpayers will pay at lower tax rates for this calendar year. Importantly, consumers perceive they have more money to spend! For the first time, average spending per person may exceed $1,000 this season.

The upcoming Thanksgiving weekend, including Black Friday and Cyber Monday may make up for 30 percent of annual retail sales. This year, it could be the biggest ever. With 165 million people shopping, more retailers are starting Black Friday season early. Cyber Monday will last longer, and retailers will try to cash in on 24 x 7 consumer convenience. The Thanksgiving weekend is emerging as an extended period of shopping, eclipsing single day focus on Black Friday or Cyber Monday. …Read more

Categories: Center for Retailing Studies, Faculty, Featured Stories, Jobs, Mays Business, Texas A&M

For the second year in a row, students from Mays Business School joined undergraduates from 20 colleges across the U.S. to participate in the University Student Outreach Program and Trade Show in Chicago, hosted by PLMA (Private Label Manufacturers Association).

The PLMA Trade Show highlights innovative private label brands and products from food & beverage, houseware, kitchenware, outdoor living, home & health, and more. More than 1,500 companies from 40 countries showcased their products. Exhibitors ranged from small producers to well-known national brand makers like Aspen Products, Delta Brands, and Jelly Belly who also supply store brands.

Students received hands-on learning experiences about private/store brands, retailers, and manufacturers to bring new products to store shelves. Each student paired with an exhibitor on the trade show floor to observe manufacturers pitching their products to potential buyers.

“The PLMA University Outreach Program was one of the most incredible and invaluable learning opportunities I’ve received in my education,” explained marketing major LeAnn Percivill `21. “I learned about global industry trends, how grocery retailers are staying competitive, and personal stories of triumph and success in the private label food industry. This gave me the opportunity to connect with suppliers and buyers from all over the world, from small pasta suppliers in Italy to large cookie suppliers in Canada.”

Mays participants received mentorship from industry leaders including: Deborah Ginsburg – CEO of Strategia Design, Peggy Davies – Vice President Association Relations at PLMA, Sam Mayberry – COO of Food Lifeline, John Evans – Director of Private Brands for Weis Markets, and Judy Clark – Senior Vice President of Sales for TreeHouse Foods. Educational sessions included topics on building a career, the role of store brands, eCommerce in today’s retail industry, along perspectives from retailers and manufacturers.

Jody Hall, Director of Resourcing, and Rovey Gutierrez, Global Resourcing Manager, from Center for Retailing Studies corporate partner H-E-B also provided mentoring opportunities for Radney and Percivill.

“I had the honor of shadowing H-E-B buyer, Rovey Gutierrez, while he was searching for water bottles to be sold under the H-E-B Hill Country Fare brand. He carefully explained the role of the manufacturer,” said marketing major Katherine Radney `18. “Rovey and his colleague, Jody Hall, set an amazing example with vendor relations. They both approached each of these manufacturer relationships with the utmost respect, doing business in a kind way that clearly makes the industry and world a better place.”

Students also attended the annual meeting for WISE (Women Impacting Store Brands Excellence), an independent non-profit professional development organization that promotes diversity and inclusion in the private label industry.

“This program offered me lifelong connections, wisdom, and inspiration and I can never thank the program or the Center for Retailing Studies and PLMA enough for the fantastic opportunity,” Percivill added.

Categories: Center for Retailing Studies, Marketing, Mays Business, News, Texas A&M, Uncategorized