On April 24, hundreds of students, faculty, staff, and former students packed Wehner lobby for James Benjamin Day. Energy and excitement pulsed through the room, as attendees wearing t-shirts and stickers that showed “I heart James Benjamin” filed into the lobby.

The event was standing room only as participants waited eagerly from the balcony, lined the stairs, and filled the elevator banks for the celebration to begin.

Dean Jones began the celebration by welcoming students, faculty and staff, and the accounting advisory board to the special event. Among his numerous high praises for Benjamin, Dean Jones declared that Benjamin epitomized the Aggie core values of excellence, integrity, leadership, loyalty, respect, and selfless service. Dean Jones also shared that at the beginning of the naming campaign, naysayers told them, “Crowdsourcing won’t work.” However, the campaign ultimately proved otherwise and raised over $10 million for the department. Dean Jones added that Benjamin has served Texas A&M and Mays Business School for 45 years as faculty, and 37 years as the accounting department head. Benjamin positively impacted countless students’ lives and set an example of excellence during his time at the university.

Brian Bishop, the Assistant Vice President of Development at Mays Business School, delivered some words of affirmation and praise for Benjamin. Bishop stated that to have a department named after an individual, “40 years of service and $10 million raised” would be a fantastic place to start. Bishop continued in his praise for Benjamin, describing him as an “excellent human being and an educator.” Bishop encouraged the current students attending the celebration to look around the room and appreciate the accomplishments of those before them. He then instructed each student to ask themselves, “How can I give back, and how can I make my degree more valuable?”

Christy Bauman ’95 took the stage to share her thoughts, insights, and appreciation for Benjamin. Bauman was a member of the third group of PPA students and explained that raising money for the department was, “One of the easiest things to ask for because of Jim and who he is as an individual.”

Professor Mary Lea McAnally then joined the excitement by kicking off a round-robin share out about the magnitude during Benjamin’s tenure in a segment titled, “James Benjamin by the Numbers.”

  • $35,700,000 raised
  • 4,617,600 minutes worked, $8 per minute of funds raised
  • 17,102 students graduated
  • 5,008 PPA graduates
  • 15 former students now serving as professors at Mays
  • 2,113 Business Honors graduates during his tenure
  • 1998 – Outstanding Professor of the Year from Texas A&M
  • 1992 – Benjamin began the PPA program
  • 1968 – Benjamin earned his CPA, in Maryland, with the second highest score in the state
  • 1600 companies employ his graduates
  • 960 business honors students in his Accounting 229 course
  • 314 publications by Ph.D. graduates
  • 258 graduates who are partners at CPA firms
  • Accounting 229 – countless students have taken Benjamin’s course
  • 199 – the average number of words in a paragraph in an email from Benjamin
  • 158 Ph.D. graduates since Benjamin
  • 61 computers in KPMG lab on cutting edge of technology
  • 42 years in the Department of Accounting
  • 37 years as department head
    • Budgeting
    • Hiring
    • Year-end reviews
  • 8 accounting faculty have become administrators at Mays
  • 5 deans Benjamin has served under
  • 40 years ago – James Benjamin was Strawser’s professor
  • 3 PPA Directors reported to Benjamin during his tenure

Finally, Benjamin took the opportunity to share his thoughts and appreciation for the celebration. He said that one of the most rewarding aspects of his career has been watching students he once taught reach retirement. In humility, he added that though he may be the face of the accounting department, there are four necessary ingredients to his success:

  1. Exceptional students
  2. Deeply caring faculty built to mirror students
  3. Leaders – he has been at the business school under five deans, and never had a bad boss in his life
  4. Incredibly supportive former students

In a nod to his engaging demeanor, Benjamin expressed that he thinks it is fitting that the accounting department will now share the nickname for 100 dollar bills.

 

Categories: Accounting, Alumni, Business Honors, Departments, Faculty, Former Students, Mays Business, News, Ph.D., Texas A&M

Mays Business School hosted the 2nd annual Interactive Marketing Research Conference (IMRC) during March 27-29 at the CityCentre campus in Houston. Dr. Venky Shankar, Coleman Chair Professor of Marketing at Mays, chaired the event. Approximately fifty researchers from all over the world attended to showcase their research on data and market trends, featuring over twenty topics.

Keynote Presentations

The event kicked off on Wednesday, March 27, with a research poster session, followed by a reception at the nearby Hotel Sorrells with an address from Mays Business School Dean Eli Jones.

Thursday morning began with an industry keynote address from Damian Fernandez-Lamela, VP Analytics at Fossil. Fernandez-Lamela spoke on the watch market experiencing continuous negative growth from since 2015, with major disruptions in two areas, product technology and distribution/supply chain. The goal of the Fossil marketing department now is to improve the ROI and make smarter decisions using analytics. The company is also working on expanding its focus from just the U.S. to the global market. He also highlighted two marketing challenges: analyzing every touch point along the purchase journey, and determining consumer willingness to pay using surveys.

The academic keynote address came from K. Sudhir, James L. Frank Professor of Marketing at Yale University. Sudhir discussed changes associated with the big data revolution in the customer journey (marketing, engineering/CS, social science) and transparency across firm silos (cross-functional coordination). Sudhir is director of the Yale China India Insights (CIIP) Program. He leads the data-driven consulting and research collaborations with a range of Fortune 500 companies at the Yale Center for Customer Insights.

Thursday concluded with a dinner and a keynote address from Puneet Manchanda, Professor of Marketing at the University of Michigan’s Ross School of Business. Manchanda focused on the topic of how society achieves content creation and consumption through a historic analysis of online behavior with the news publishing industry as the focus. Going forward, “if you’re not willing to reward people for creating content, you won’t have it,” he explained.

Award Winner

Mays Marketing Ph.D. student Unnati Narang was presented with the 2018 Shankar-Spiegel Award for the best dissertation research in interactive marketing. Her proposal was chosen from a large competitive pool of research proposals. Her research is on mobile marketing, in particular, retailer mobile apps

Research Presentations

The research presentations by academics covered a gamut of topics, including social media, mobile marketing, robots, digital consumer behavior, and artificial intelligence. A wide array of methodologies were on display, ranging from econometrics to field experiments to machine learning.

Panel Discussion

Friday’s events included a panel discussion on interactive marketing with Pat Coyle, Chief Revenue Office for Texas A&M Athletics, Sarah Darilmaz, Head of Audience Excellence for Annalect , and Vineeth Ram, Chief Revenue Officer for OLI Systems.

Coyle focused on identifying the anonymous customer/fan and using data to track their behavior. He explained how fans wants camaraderie, consistency, recognition, and access to sports and their team. He talked about how to engage fans who approach athletics with a lot of passion through digital marketing.

Darilmaz spoke about digital billboard marketing and using geolocation data to support marketing content for the audience. She also discussed the difficulties with digital advertising against the privacy vs. personalization trade-off.

Ram discussed his experience in Business-to-Business (B2B) eCommerce, working with artificial intelligence technologies, and collaborating with digital publication companies, to grow OLI’s social media presence. He added that comparative metrics on digital media is what governs strategy.

 

ABOUT MAYS BUSINESS SCHOOL

At Mays Business School, we step up to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,400 undergraduate, master’s and doctoral students in accounting, finance, management, management information systems, marketing and supply chain management. Mays consistently ranks among the top public business schools in the country for its programs and for faculty research.

Categories: Faculty, Marketing, Mays Business, News, Research, Texas A&M, Uncategorized

Philippe Hercot, Executive Professor of Finance and Director of Aggies on Wall Street at Mays Business School, received the Aggies Celebrate Teaching! – Recognizing Transformational Learning’s Teaching Excellence Award on March 21.

Each year, the Center for Teaching Excellence at Texas A&M University welcomes nominations for this award from all current undergraduate and graduate students in College Station, Galveston, Qatar, Health Science Center, School of Law, and College of Dentistry. Students write 1,000- to 1,500-word essays giving evidence of and reflecting upon the professor’s impact on their lives. The criteria included challenging students to think in new ways, inspiring students to learn more deeply, supporting learning through transformation of educational experiences, and impact on students. Out of the numerous nominations submitted by a wide range of students, only six were selected for this prestigious award.

Hercot is the first recipient from Mays Business School.

…Read more

Categories: Departments, Faculty, Featured Stories, Finance, Mays Business, News, Texas A&M

The Memorial Student Center at Texas A&M University was bustling on Feb. 18 with business and community leaders serving as judges for the 2019 MBA Venture Challenge. Fourteen teams of Full-Time MBA students eagerly awaited their time to shine in front of the judging panels with the hope that they would take home 1st place at this year’s competition.

The MBA Venture Challenge is an annual competition held in partnership between the Mays MBA Program and the McFerrin Center for Entrepreneurship. The 2019 MBA Venture Challenge wrapped up its 18th year with three winning teams going home with a total of $10,000.

The winning teams – announced at a networking and awards reception immediately after the Venture Challenge – are:

  • First Place: Hasan Ahmed, Ahad Azimuddin, Hang Quan, Shelley Ruohonen, Jordan Williams; Medicinbox LLC
    • $5,000 sponsored by the McFerrin Center for Entrepreneurship
  • Second Place: Mark Dearden, Ahmed Ibrahim, Korbin King, Michael Reasor; VoCo
    • $3,000 sponsored by the Aggie Angel Network
  • Third Place: John Buancore, Cole Dietz, Clyde Fomunung, Chris Raman, Koki Tobita; Krueger Labs, Inc.
    • $2,000 sponsored by Fibertown
  • Elevator Pitch: Mark Dearden, Ahmed Ibrahim, Korbin King, Michael Reasor; VoCo
    • $500 sponsored by Mays Business School

…Read more

Categories: Entrepreneurship, Faculty, Featured Stories, Mays Business, MBA, McFerrin Center for Entrepreneurship, News, Students, Texas A&M

Marketing Professor Paul S. Busch got the surprise and honor of his career when Texas A&M University President Michael K. Young showed up in his classroom to present the Presidential Professor for Teaching Excellence Award.

Busch was caught speechless momentarily as he looked around at the group assembled in his Advertising and Creative Marketing Communications class: Young, Dean of Faculties John August, Mays Dean Eli Jones, Marketing Department Head David Griffith, and members of Texas A&M’s Division of Marketing and Communications.

Once he regained his composure, he said, “What a wonderful surprise and honor. I tell my students, ‘I hope you are as fortunate as I have been – to do something you love to do.’ It will be 33 years in June that I have been teaching at Texas A&M, and then to get recognized like this. It doesn’t get any better.” …Read more

Categories: Dean Eli Jones, Faculty, Featured Stories, Marketing, Mays Business, Texas A&M

We’re counting down the Top 12 Mays Impacts stories of the year. It was a year of interesting and remarkable stories about students, faculty, and staff. 

  1. Jennifer Glenn received the 2018 Unsung Hero Award for her triumph over adversity during her time at Texas A&M.
  2. Students had the opportunity to explore a global mindset during trips to Africa and Swaziland.

3. Mays Professional MBA program exceeds the national average in enrolling women. 

4. Bruce D. Broussard ’84 receives the Robert F. Kennedy Human Rights award.

5. Mays’ Women’s Leadership Initiative Conference offer insights about transformational leadership.

6. Mays students and faculty provide hurricane relief in Vidor. 

7. McFerrin Center recognized in Princeton Review

8. Graduating seniors credit support of Mays Business School. 

9. Mays Executive MBA Program ranked #11 U.S. public school in Financial Times ranking. 

10. Buc-ee’s president says exceeding customers’ expectations is key to business success. 

11. Scholarship banquet brings donors and recipients together. 

12. 74-72

 

Categories: Faculty, Featured Stories, Former Students, Mays Business, News, Staff, Students, Texas A&M

By Venky Shankar

What will happen in 2019? What will the economy be like? What technologies should we watch out for? How will they change what we do? How will business transform? What will be new in marketing? What changes will retailing witness?

Let me offer my predictions for such questions. …Read more

Categories: Faculty, Featured Stories, Jobs, Mays Business, Perspectives, Staff, Students, Texas A&M

Five students from the Center for Retailing Studies (CRS) traveled to Montreal, Québec on Nov. 15-17 to participate in the inaugural (R)Tech Global Retail Challenge.

It was hosted by the Retail Industry Leaders Association (RILA) and Bensadoun School of Retail Management at McGill University.

The Aggie team finished in first place.

The event marked CRS’s first international student trip.

The international event exposed students to the retail challenges of sustainability and the circular economy, equipping students to find innovative solutions. The competition showcased new ideas for the future of retail for the next generation of industry leaders.

…Read more

Categories: Business Honors, Center for Retailing Studies, Centers, Faculty, Featured Stories, Marketing, Mays Business, News, Spotlights, Students, Texas A&M

As the ball floated helplessly through the air and nestled in the arms of LSU safety Grant Delpit, I watched with dismay as another chance for an Aggie football breakthrough disappeared like a puff of breath on a cold night. Delpit slid to a stop, and I turned to the aisle, unwilling to watch the inevitable kneel down that followed the Gatorade bath enjoyed by LSU coach Ed Orgeron. I’m sure the young defensive back was already rehearsing in his mind the answers he would give to a swarm of reporters about how it felt to seal a game that sent his team to a New Year’s Six Bowl.

But I was stopped in my tracks by the wholly unanticipated announcement: “The previous play is under further review.” An inadvertent touch of knee to ground nullified the interception, and an improbable 4th-and-18 conversion, followed by a sideline catch and a “just in time” spike, left the Aggies hanging by the slenderest of threads, with one play, and one second, to go. No one could have imagined the bedlam that was to follow over the next hour and a half.

This is our 13th year as Aggie season ticket holders, and nothing could have prepared us for what we were about to experience. It reminded me of watching the end of the first Rocky movie, when both fighters were punching with everything they had and yet barely standing up. The overtimes that followed Quartney Davis’s touchdown on the last play of regulation consisted largely of a series of momentum swings, devolving into two offenses running roughshod over defenses depleted by the weight of nearly 200 plays. For the first time in 100 years, it looked like the 12th Man might actually be needed on the field. …Read more

Categories: Bottom Line Ethics, Faculty, Featured Stories, Mays Business, Perspectives, Texas A&M

Mays students are often defined by passion and perseverance, and these two graduates are no different. They are both advancing the world’s prosperity and reflecting the Aggie core values through their commitment to serving others and developing themselves. …Read more

Categories: Faculty, Featured Stories, Finance, Management, Mays Business, News, Staff, Students, Texas A&M