Award-winning research publisher and prolific scholar David A. Griffith has joined Mays Business School as its new Marketing Department Head. From Lehigh University in Pennsylvania, he was inaugurated as the Hallie Vanderhider Chair in Business and named the recipient of this year’s Hans B. Thorelli Award by the American Marketing Association.

“In terms of choosing to come to A&M, there were many draws,” said Griffith. “The outstanding faculty in Mays, Dean Jones’ vision and passion for A&M, former colleagues who have joined Mays and love it here. The core values of the institution were also a big draw for me, and of course the outstanding reputation of Texas A&M in both academics and athletics.” …Read more

Categories: Faculty, Featured Stories, Marketing, Mays Business, News, Staff, Texas A&M

Fifty years into his career of studying marketing, Leonard Berry continues to garner accolades. The Mays Business School leader is only the second person in history to receive the “Big 4” national marketing awards – a grand slam of sorts.

Berry is a University Distinguished Professor of Marketing, Regents Professor, Presidential Professor for Teaching Excellence, and holder of the M.B. Zale Chair in Retailing and Marketing Leadership at Mays Business School,

He received the fourth prestigious award, The Sheth Foundation Medal for Exceptional Contribution to Marketing and Practice, during the American Marketing Association (AMA) Summer Academic Conference on Aug. 10. …Read more

Categories: Faculty, Featured Stories, Marketing, Mays Business, News, Research, Spotlights, Texas A&M

The 2018 back-to-school shopping season is underway, and spending is expected to reach almost $27.6 billion – nearly 50 percent of annual school-related spending for a quarter of U.S. households. The one-month countdown to the first day of classes is under way, as many school districts have a start date of Monday, August 20.

In-store vs. online

Brick-and-mortar stores remain in the lead with back-to-school shoppers, but online spending continues to increase. Based on a survey by Deloitte, 57 percent of back-to-school shopping will be conducted in-store compared to 23 percent online, with 20 percent undecided how they will shop. Up from 2017, online shopping has gained ground in sales of school supplies, clothing, and computers. However, in-store sales are up for electronic gadgets. Despite the increasing push from online shopping, 96 percent of parents will head to a physical store at least once during the back-to-school shopping season, according to RetailMeNot…Read more

Categories: Center for Retailing Studies, Centers, Faculty, Featured Stories, Marketing, Mays Business, News, Texas A&M

Categories: Alumni, Dean Eli Jones, Entrepreneurship, Faculty, Mays Business, Mays Innovation Research Center, McFerrin Center for Entrepreneurship, Selfless service, Texas A&M, Uncategorized

General Data Protection Regulation (GDPR) will require more consumer control and creative digital marketing. To clear up some of the confusion, Venky Shankar, Professor & Coleman Chair in Marketing and Director of Research at the Center for Retailing Studies, answers some questions about it.

What is GDPR?

GDPR stands for General Data Protection Regulation and is a sweeping set of new rules developed by the EU to protect consumers in Europe.

Why is it important?

GDPR comes at the right time as we all are still recovering from the Facebook-Cambridge Analytica breach of consumer trust. The new set of rules will go into effect starting May 25. Non-compliant companies can face fines up to 4 percent of company revenues or Euro 20 million, whichever is greater. Although the jurisdiction is limited to EU, it will represent a test case for other countries to develop their own data protection regulations.

Unfortunately, only about one-third of marketers have heard about it and about one-fifth of the companies haven’t made any meaningful changes to their data collection and use to the point of non-compliance.

How will it affect consumers? …Read more

Categories: Center for Retailing Studies, Faculty, Featured Stories, Marketing, Mays Business, News, Research, Texas A&M

The spring faculty and staff meeting was a time of celebration. Among the announcements were news that the Association to Advance Collegiate Schools of Business (AACSB) had reaccredited Mays Business School and the Department of Accounting. The process required extensive documentation and a site visit from a peer review team.

Dean Eli Jones also announced plans to celebrate the 50th anniversary of Mays Business School. More details about this special weekend are at wereamaysing.com. A celebratory toast with nonalcoholic juice and cakes was held in the lobby of the Wehner Building.

Also announced were the following promotions:

  • David Griffith, professor and head of the Department of Marketing, professor and head, with tenure on arrival. Manjit Yadav was thanked for his service as interim head of the Department of Marketing.
  • Jeremiah Green (Accounting), to associate professor with tenure on arrival.
  • Neil Giesmar (INFO) and Dechun Wang (Accounting), to professor.
  • Michael Howard and Michael Withers (both of Management), to associate professor with tenure.
  • Aaron Becker (INFO), Michelle Diaz (Accounting), and Sudarsan Rangan (INFO), to clinical associate professor.
  • Tara Blasor (Accounting) to senior lecturer.

Reappointments were:

  • Anwer Ahmed (Accounting), Ashley ’88 and David Coolidge ’87 Chair in Business,
  • Wendy Boswell (Management), Jerry and Kay Cox Chair in Business,
  • Jim Benjamin (Accounting), Deloitte Leadership Professorship

Chairs and professorship appointments announced were:

  • Dechun Wang (Accounting), Ljungdahl PwC Chair in Accounting,
  • Rich Metters (INFO), Paul M. and Rosalie Robertson Chair in Business,
  • David A Griffith (Marketing), Hallie Vanderhider Chair in Business,
  • Jeremiah Green (Accounting), Ernst & Young Professorship in Accounting,
  • Mary Lea McAnally (Accounting), PwC Professorship in Accounting,
  • Stephen Courtright (Management), John E. Pearson Professorship in Business Administration,
  • Cindy Devers (Management), Lawrence E. Fouraker Professorship in Business Administration.

…Read more

Categories: Faculty, Mays Business, News, Texas A&M

The Texas A&M Foundation recognized Cydney Donnell, executive professor of finance and director of real estate programs in Mays Business School, as the 2018 Partner in Philanthropy Faculty Award recipient for her continued efforts to support and fundraise for the Texas A&M University Master of Real Estate program. Donnell received the award at a reception on April 27.

Cydney Donnell

Cydney Donnell ’81, executive professor of finance and director of real estate programs, was named the 2018 recipient of the Texas A&M Foundation’s Partner in Philanthropy Faculty Award for her commitment and generosity to Mays Business School.

The Foundation established the Partner in Philanthropy Faculty Award in 2016 to celebrate faculty members who demonstrate dedicated and lasting participation, commitment and creative leadership to philanthropy and Texas A&M University. This accolade acknowledges faculty efforts to build long-term productive relationships between the university, former students and other private partners in philanthropy.

To be selected, faculty must be nominated by a member of the Texas A&M Foundation development staff. Brian Bishop ’91, Texas A&M Foundation assistant vice president for development for Mays Business School, nominated Donnell for the award.

“Cydney is such a treasured asset to Mays Business School,” said Bishop. “Not only is she a tremendous leader of our Master of Real Estate program, but she is also willing to step up and contribute significant financial support to the program for the betterment of our students’ education and the future of the program.”

…Read more

Categories: Alumni, Donors Corner, Faculty, Featured Stories, Finance, Mays Business, News, Spotlights, Texas A&M

Janet Parish Headshot

Janet Parish has been honored with a University Professorship for Undergraduate Teaching Excellence (UPUTE) and was recognized as part of the Transformational Teaching and Learning Conference on April 18. She is a clinical professor and associate department head in the Department of Marketing in Mays. In addition, she is the director of the department’s Professional Selling Initiative.

The award is conferred only upon the university’s most distinguished teachers of undergraduates. The faculty members selected to receive past awards have exhibited uncommon excellence and devotion to the education of undergraduate students of Texas A&M University, according to university officials.

“I am very honored by this recognition,” said Parish. “The administrative and service roles in which I serve have given me a great platform to influence undergraduate education outside of my own classrooms.” 

These professors are not only exceptional classroom teachers, but are also innovators in pedagogy, exploring new teaching methods and seeking engagement with other educators in pursuit of excellence.

“Texas A&M University strives to meet our unique mission for Texas by supporting and recognizing our faculty’s outstanding efforts in teaching, research, and service,” said Carol A. Fierke, provost and executive vice president of Texas A&M. “These University Professorships acknowledge the particular expertise these faculty hold in working with our undergraduate students, as they become the future productive citizens of Texas and beyond.”

Yadav Manjit, interim department head of the Department of Marketing, said he is pleased Parish was selected for the award. “Over the years, Dr. Parish has shown considerable leadership in developing initiatives that have significantly impacted undergraduate education in Mays Business School,” he said.

The professorships are made possible through endowments by George and Irma Eppright, and Arthur J. and Wilhelmina Doré Thaman.

About Parish:

Janet Parish is a Clinical Professor and Associate Department Head in the Department of Marketing in Mays Business School at Texas A&M University. In addition, she is the director of the department’s Professional Selling Initiative, which is aimed at creating new opportunities for students in sales-related careers. Parish is a Mays Teaching Fellow and a recipient of the Association of Former Students College-Level Distinguished Achievement Award for Teaching and the Mays Business School Faculty Service Excellence Award.

Categories: Alumni, Departments, Faculty, Featured Stories, Marketing, Mays Business, News, Staff, Texas A&M, Uncategorized

Marketing Professor Venkatesh Shankar was an invited guest of the U.S. State Department in  Cairo, Egypt last week, where he delivered multiple presentations on marketing. He said online promotion can make a quantum leap in the trade between Egypt and the United States.

At the International Conference on Business Sciences on April 15-16, Shankar delivered presentations on “Innovations in Emerging Economies” and “Digital Marketing: Trends and the Future.” He spoke at the American Chamber of Commerce, Cairo University, Nile University, Ain Shams University, American University in Cairo, and American Embassy.

During a meeting with a number of journalists at the American Embassy in Cairo, he said electronic marketing helps to provide information about the products available in Egypt, and is a competitive advantage in the U.S. market. “Electronic marketing can make a difference in the movement of trade in the sectors of cars and technology among countries in the next five years,” he said.

Shankar said the advantages of electronic marketing will not stop at exports and imports between Egypt and the U.S., but could also introduce American consumers to some Egyptian products and services, enabling Egyptian entrepreneurs to market their products electronically and exchange experiences with their counterparts in the U.S.

“The challenge here is that some communication technologies are not as powerful in rural areas,” Shankar said. “They will have to focus on covering those regions.”

Shankar called on all companies to increase their investments in the development of the technology sectors infrastructure, which helps to expand the establishment of electronic stores and facilitates the transport of electronic goods. “Large companies rely on electronic marketing because they consider it a powerful tool to promote their products,” he said.

About Shankar:

Venkatesh (Venky) Shankar is the Coleman Chair Professor of Marketing and Director of Research at the Center for Retailing Studies, Mays Business School. His areas of specialization include digital business, marketing strategy, innovation, retailing, international marketing, and pricing. He has been recognized as one among the World’s Most Influential Scientific Minds by Thomson Reuters and as a Top 10 scholar worldwide on innovation.

 

Categories: Center for Retailing Studies, Centers, Faculty, Featured Stories, Marketing, Mays Business, News, Research, Texas A&M

Venky Shankar at Research Camp

Mays Business School hosted the 2018 Mays Marketing Research Camp on April 6, hosted by the Center of Retailing Studies Research Director and Coleman Professor of Marketing Venkatesh “Venky” Shankar. The event presents faculty and Ph.D. students the opportunity to share, hear, and collaborate with some of the top scholars in marketing on the latest empirical, analytical, and behavioral research. …Read more

Categories: Faculty, Featured Stories, Marketing, Mays Business, News, Ph.D., Staff, Students, Texas A&M