Amid Black Lives Matter protests this summer, the 14 college of business deans of the Southeastern Conference (SEC) decided to make a joint statement in support of diversity, equity and inclusion in their programs.

They are “soundly committed to fostering a sense of community that is welcoming to and respectful of all individuals — students, faculty and staff,” their statement read… read more.

Categories: Dean Eli Jones, Deanspeak, Diversity and Inclusion, Featured Stories, Mays Business, News, Perspectives, Texas A&M

September 2, 2020Mays Business School at Texas A&M University and leading health and well-being company Humana Inc. (NYSE: HUM) are launching the 2020 Humana-Mays Healthcare Analytics Case Competition to showcase students’ analytical abilities to solve a real-world business problem. The prize package for the winning teams has increased to $70,000, with $40,000 for first place, $20,000 for second place, and $10,000 for third place.

The fourth annual competition will be held virtually and is open to all accredited educational institutions based in the United States. Full-time and part-time master’s students from accredited Master of Science, Master of Arts, Master of Information Systems, Master of Public Health, or Master of Business Administration programs, or other similar master’s programs in business, healthcare, or analytics, are eligible to enter. Students are invited to create teams of two to three to tackle a real-world case. Each team can only include students from the same school.

“We have recalibrated one of the top national analytics competitions into a virtual format this year to continue to attract the brightest graduate students in the country,” said Eli Jones, dean of Mays Business School. “The teams will use data analytics to address real-world issues in healthcare, presenting in the digital format the whole world is adjusting to now.”

“Humana is grateful for the opportunity to again partner with my alma mater Texas A&M University on this impactful and real-world opportunity for students.” said Humana President and CEO Bruce Broussard. “The future of health care increasingly depends on data analytics as a means to create personalized experiences and support emerging capabilities from telehealth to chronic disease management, all of which contribute to better health outcomes.”

The teams will be judged based on the following criteria:

  • Quantitative analysis identifying key business insights
  • Professionalism, data visualization, and presentation skills
  • Ability to provide meaningful implications and recommendations based on results/insights

Key dates for 2020 participants include:

  • Sept. 9: Virtual kickoff call for prospective participants
  • Sept. 18: Team registration due
  • Sept. 28: Virtual Q&A session with competition leadership
  • Oct. 11: Completed team analysis due
  • Oct. 23: Finalists selected and notified
  • Nov. 12: Virtual presentations to executive panel; winners announced

2019 Humana-Mays Healthcare Analytics Case Competition

The student team of Ozgur Cetinok, Leah Kelly, and Erica Millwater from the University of California, Los Angeles (UCLA) won the $30,000 First Place prize in 2019. Over 1,300 masters level students representing over 80 major universities in the U.S. registered to compete for $52,500 in prizes.

See official rules and guidelines for more information.

About Mays Business School

At Mays Business School, we strive to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,400 undergraduate, masters, and doctoral students in accounting, finance, management, management information systems, marketing, and supply chain management. Mays consistently ranks among the top public business schools in the country for its programs and for faculty research.

About Humana

Humana Inc. is committed to helping our millions of medical and specialty members achieve their best health. Our successful history in care delivery and health plan administration is helping us create a new kind of integrated care with the power to improve health and well-being and lower costs. Our efforts are leading to a better quality of life for people with Medicare, families, individuals, military service personnel, and communities at large.

To accomplish that, we support physicians and other health care professionals as they work to deliver the right care in the right place for their patients, our members. Our range of clinical capabilities, resources and tools – such as in-home care, behavioral health, pharmacy services, data analytics and wellness solutions – combine to produce a simplified experience that makes health care easier to navigate and more effective.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at www.humana.com, including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases and conference calls
  • Calendar of events
  • Corporate Governance information

Categories: Departments, Featured Stories, Health Care, Mays Business, MBA, News, Programs, Students, Texas A&M

#aMAYSing former student, Stephanie Murphy, Owner and Chairman at MEI Technologies, Inc. and Alpha Space Test and Research Alliance, LLC, recently shared some news with the EMBA Class of 2020 during their celebration ceremony…

First, get to know her:

I received my undergrad in AgriBusiness from Texas A&M and then went on to work at MEI Technologies (then is was Muniz Engineering).  My father founded MEIT in 1992, I began working there in 2001.  Over the next ten years, I worked in various corporate departments and had taken on leadership roles within the company.  We began succession planning for MEIT and I was interested in additional formal education (MBA) to help prepare me for my next roles within the company as an executive and an owner.  I attended an Aggie 100 lunch with my father who was receiving an award, and Ricky Griffin happened to be a guest at our table.  He was talking about the Executive MBA (EMBA) program and the new location at City Centre.  I applied to the program and found it to be competitive with other programs and very convenient in terms of location and my work schedule.

After graduating in 2014, I had an opportunity to take an idea developed at MEIT and launch a new business providing testing in the harsh environment of space as a service.  In 2015 I founded Alpha Space Test and Research Alliance, and in 2018 we launched a testing platform that is permanently attached to the International Space Station.  We privately own the facility, known as MISSE, and offer government agencies, academia, private companies, and now individuals access to the low earth orbit space environment.  We are part of a small group of companies offering commercial services in space and at the forefront of developing a new space economy.

My EMBA prepared me for the launch (literally) of this new company not only through the academics, but also set a cadence of hard work and efficiency for me.  I made great relationships and connections, and have gone on to participate and serve in other organizations as a direct result of the network I built during my time in the EMBA program.

 

Mays: How did the idea about sending the EMBA Class XX Coin come to gain traction?

Aggie Ring in front of a Space CertificateSM: I was meeting with Julie [Orzabal, Director, Texas A&M Executive MBA Program] and had expressed an interest in staying engaged with the EMBA program. We were chatting about the Class XX graduating and their program coming to an end. I shared with her that I sent my husband’s Aggie ring into space, and I commented to her how cool it would be to send their class coin, which typically travels around the world with students, on the ultimate trip into space.  I committed to sponsor that trip for the Class XX coin, and Julie let me announce it to the class via Zoom on their last program day.

 

Mays: Can you detail exactly what will happen, as planned, for the EMBA Class XX Coin?

SM: The EMBA Class XX coin was delivered to our headquarters in Houston.  It will be put into our vacuum chamber and the pressure will reduced to 10-6 torr (0.000000001 atmosphere) and the temperature will be raised to 60oC (140oF).  This removes contaminants and particulates from the coin and prepares it for space flight. It is then moved into our 10K clean room, where our engineers integrate the coin into a MISSE carrier along with other experiments bound for the space station.  Our carrier is packed and delivered to NASA Johnson Space Center, then shipped along with all the other cargo manifested on our flight to the International Space Station.  NASA will ship the cargo to the launch site, either Florida for a SpaceX launch, or Virginia for a Northrup Grumman launch, and it will be packed for launch.

It will launch in spring 2021, where the coin will experience acceleration forces of about 3X to 4X gravity.  Once docked to the ISS, the astronaut crew will unpack our carrier from the cargo.  An astronaut attaches our carrier, containing the Class XX coin, to the MISSE transfer tray and send them through the airlock into space attached to the ISS robotic arm.  The robotic arm and other robotic tools plug our carrier into the MISSE facility, which we will then control from our operations center here in Houston.  The Class XX coin will be exposed to the harsh environment of space, including extreme temperature changes that can range from -40oC to 60oC (-40oF to 140oF), while it orbits the Earth approximately 16 times per day.  At this point, the coin is traveling almost 5 miles per second and is about 240 miles above the Earth.  We expect it to stay for about 6 months totaling over 75,000,000 miles on its trip in space.

At the end of this mission, the carrier is returned into the habitable portion of the space station by the robotic arm and the transfer tray.  The astronauts load it, along with other cargo, for a ride back to Earth on the SpaceX Dragon capsule.  Once retrieved by NASA, the carrier is returned to our office in Houston, where our engineers de-integrate and unpack the carriers.  At that time, the coin will be returned to Class XX and happy hour to follow!

 

Mays: What’s next after the EMBA Class XX Coin?

SM: In 2019, we were the first company to sign a reimbursable Space Act Agreement with NASA to allow us to purchase resources from NASA (launch, astronaut time, etc) to send commercial items to the International Space Station.  This allows us to open space access to private individuals, not just researchers, for personal use.  In 2021, we will be selling space for Aggie Rings and other personal mementos to fly in one of our carriers just like the Class XX coin.  For about the price of an airline ticket for international travel, an Aggie ring can complete a mission to the space station and return to its owner.

 

Mays: Why is this special and important to you – and why you think it’ll be special for others?

SM: Sending an item into the space environment and having it returned is such a unique experience that has been limited to very select scientists.  We have the opportunity to enable that experience for private companies, organizations, and individuals on a limited basis for the first time in the history of space exploration.  I think it’s amazing that one could send their Aggie Ring, which connects Aggies instantly and represents Aggie values, on a unique mission into space.  The eagle on the ring symbolizes agility, power, and the ability to reach great heights, and what better way to celebrate that than by sending it beyond the sky?

Explore Stephanie Murphy and Texas A&M’s MBA Programs

Stephanie Murphy  TAMU EMBA

Categories: Alumni, Entrepreneurship, Featured Stories, Former Students, Mays Business, MBA, News, Perspectives, Programs, Spotlights, Students, Texas A&M

COLLEGE STATION, TX, June 29, 2020 – Texas A&M’s Executive MBA program has been named a top ten public program by The Economist, the international publication headquartered in London. The program, delivered at CityCentre Houston, is ranked the #1 public program in Texas, the #9 public program in the U.S., the #21 overall program in the U.S., and #37 overall globally.

The Economist survey was based on feedback from current students (classes of 2020 and 2021) and Former Students (alumni) from the classes of 2017, 2018, and 2019.

Aggie MBA faculty celebrate success with thumbs upTexas A&M’s Executive MBA program received the top mark in both “Quality of Faculty” and “Student Rating of Teaching Quality” categories above the rest of the 70 international programs ranked this year. The program ranked #2 in the “Student Rating of Faculty” and “Student Rating of Content” categories, a testament to the sentiment current and former students have for the value of the program.

“I am savoring this moment knowing we have been judged by The Economist as the #9 U.S. Public Program,” said Associate Dean for Graduate Programs, Arvind Mahajan. “This ranking is a major recognition of the incredible students we have matriculate through our program. The expertise and dedication of our faculty and the hard work and perseverance of these students results in an incredible experience and transformation for each cohort. That vast change is the true output; these rankings are an outcome that measures how our students’ entire lives are improved.”

“It’s wonderful to have The Economist recognize the hard work and dedication that the Executive MBA program faculty and staff put in every semester,” said Eli Jones, Dean of Mays Business School. “Congratulations to the faculty, staff, and students that comprise this Executive MBA program and the impact each of them makes to advance the world’s prosperity. I want to specifically thank Julie Orzabal, the director of the program, who since its inception 20 years ago, has led executive leaders and gained results like these.”

Mays Business School's CityCentre facilityApplications for the Texas A&M Executive MBA program are being accepted now for the class of 2022. For more information, visit mba.tamu.edu.

 

 

Categories: Accounting, Alumni, Dean Eli Jones, Departments, Faculty, Featured Stories, Former Students, Mays Business, MBA, News, Programs, Rankings, Staff, Students, Texas A&M

Over the past few weeks, our world was upended by the Coronavirus (COVID-19) and communities of every size began to grapple with a “new normal”. Businesses, governments, and families are scrambling to find creative ways to interact with their customers, constituents, and peers. Along with the health crisis, we’ve seen our retirement accounts plummet, friends lose jobs, and experienced an unprecedented level of uncertainty. While many of us are asking questions about how we can help others in our communities, there have been beacons of hope in the form of a global philanthropic response. The spectrum has ranged from billionaires stepping up with massive financial commitments to people singing from their balconies. Across this entire spectrum, the heart of generosity and philanthropy is shining through.

Philanthropy, at its core, is about the love of mankind. It’s looking out for the person next to you in times of trouble. It’s caring for the vulnerable when others disregard their wellbeing. It’s moving towards those that are on the margins. It’s loving people. As we grapple with the reality of a global pandemic, I am confident we’ll continue to see boundless and sacrificial generosity. If you are sitting there thinking that philanthropy is bound to the ultra-wealthy, you are wrong. Philanthropy right now is as simple as walking next door to check on your neighbor (standing 6 feet apart of course!). So, here are some tips for you to be philanthropic and generous with your time, treasure, and talent amidst the uncertainty of -19.

  1. Be honest about your own needs. Asking for help is one of the hardest things to do because it requires a significant level of vulnerability. There is no shame in needing help or requiring assistance though. Before looking outward, take a moment to assess your, or your family’s, situation. Do not hesitate to reach out to friends, family, or your local nonprofit sector for assistance.
  2. Be honest about your capacity for financial generosity. Maybe you are someone that has been consistently generous with what you have. Maybe you are just now getting started in your journey towards generosity. Either way, now is the time to act. Consider making a financial gift to your local community foundation or relief fund. If you can’t find anything similar to that, then giving to your local food bank or health clinic will go a long way in helping alleviate some of the immediate burden our communities are facing.
  3. Be purposeful with the “small things”. Share stories of others that are uplifting people in their communities. Write encouraging notes to nursing home residents. Call friends that work in healthcare and are risking their lives every day. Check on your neighbors. There are numerous “small acts” that make a difference.
  4. Be hopeful. There is no doubt that this is going to hurt for a period of time, but we will get through this. I am hopeful that through trial and tragedy, our relationships, families, and communities will emerge stronger.

Generosity and compassion are critical to a thriving and healthy society. Our response will resonate through generations as people look back and see that in the middle of uncertainty, we were active in how we loved the people in our communities.

Categories: Donors Corner, Entrepreneurship, Featured Stories, Mays Business, Programs, Selfless service, Spotlights, Staff, Strategic Philanthropy, Texas A&M

The Full-Time MBA program at Texas A&M University’s Mays Business School has again been named a top program globally, according to the 2020 rankings released by Financial Times. Texas A&M Full-Time MBA ranks as the #19 public program in the U.S. and, overall, #86 globally.

In addition to the Top 20 public program in the U.S. ranking, Texas A&M Full-Time MBA ranks #10 globally in “Value for Money,” a score measuring salary, course length, tuition, and other costs, including opportunity cost.

…Read more

Categories: Dean Eli Jones, Faculty, Featured Stories, Mays Business, MBA, News, Rankings, Staff, Students, Texas A&M

EDITOR’S NOTE: The Professional MBA Program at Mays, Class of 2020, is visiting Jakarta, Indonesia and Singapore on the annual International Field Trip, a part of the program’s International Business Policy course. The itinerary runs Friday, July 25 to Saturday, August 3 with 47 students, Arvind Mahajan, Ph.D., Associate Dean for Graduate Programs, and Mike Alexander, Director of the Professional MBA program, attending. Stay tuned for additional segments to their journey, told from the perspective of a student.


As a Texas A&M Professional MBA (PMBA) student who has completed their first year of the program, the time has come to tackle the infamous international field trip. The PMBA class of 2020 is going to Indonesia and Singapore to see how business, culture, and people work and live in Southeast Asia. Our class is stepping into the unknown – an international trip with 47 PMBAs from Mays Business School.

The time leading up to the trip has been hectic for me. I have never been out of the country before – I have just lived vicariously through other people’s pictures and videos of their experiences. The stunning photos of foreign countries have always guided my interest in traveling abroad. As an engineer, I am always researching everything I plan to do to the fullest, and this trip has been no exception. I have consulted many people about their experiences and sought advice and tips. Surprisingly, everyone has a different point of view, which is both helpful and problematic. Helpful in that their stories and advice continue to grow my anticipation for the trip. Problematic in the sense that when I’m trying to make decisions, it doesn’t help that everyone’s perspective is different. As with any analysis, I take all the inputs and average them to make a good prediction or decision on the matter. I find that if I keep an open mind and put my mind to it, I can accomplish anything, which includes this trip.

Some of my academic expectations for this trip are…

  • to expand my understanding of the world
  • to experience different cultures
  • to find out how business is conducted in other parts of the world

I can’t wait to put everything that I have heard or read about these locations to the test and see it for myself. This trip may only be one week, but looking at the itinerary, it will definitely be jam-packed. One of the things that I am most looking forward to is hosting Microsoft. Our team was selected to host them, which is truly a treat for me. I am a huge tech nerd, and I have known Microsoft since the first computer I ever used with MS-DOS. To be able to meet some of the folks that work there, even if it isn’t from their Redmond Washington office, will still be a truly remarkable experience.

My nonacademic expectations are…

  • to get to know my classmates better
  • to create better bonds
  • to expand my comfort zone

I feel like I know everyone in the class, though some are just on a, “Hey I am here with you” level. The PMBA program is not only about classroom study, but it’s also about learning from my peers and creating lasting friendships.

I look forward to seeing our cohort out of our element. I suppose that when you take us all out of our element, Houston, that’s when everyone will open up more. It’ll be even easier to get to know everyone. I suppose that being in our comfort zone lets us sneak away too easily, missing the opportunity to truly know one another. On this trip, we won’t have conflicting plans, or work stopping us from getting to campus early – we’ll have a shared agenda and purpose. That shared purpose and agenda, I hope, will create a shared sense of growth and adventure – for me, each of my classmates, and our cohort as a whole. I believe this trip has the potential for us to grow individually and together. A shared purpose and a sense of dependence will lead to deeper knowledge and deeper relationships. I know it will for me. I have no clue what I am doing outside of the U.S., so I will be relying on the collective mindset of the group to find my way through the unknown.

Categories: Center for Business International Studies, Featured Stories, Mays Business, MBA, Programs, Spotlights, Students, Texas A&M, Unknown in Asia

An agency team of 28 students in the Aggie Advertising Club and Lisa Troy’s advanced advertising class at Texas A&M University placed second in the district level American Advertising Association’s National Student Advertising Competition.  The team also won a special award for Best Media Plan.  Held in Shreveport, LA April 4 – 6, the competition involved a case study outlined by the current year’s corporate sponsor, Wienerschnitzel. Students spent two full semesters researching and building a $25 million, fully integrated marketing campaign, preparing a professional quality campaign plan book, and presenting the plan to judges at the competition.  Over 150 schools across the country participate in the event each year and the Tenth District, in which Texas A&M participates, is one of the most competitive.

The 2020 Good Bull Advertising team will form in the fall to prepare for next year’s competition.  Students will be seeking donations to help cover the costs of campaign development and travel.  For more information, contact Dr. Lisa C. Troy at LTroy@mays.tamu.edu.

2019 Advertising Competition Team Members: Faiaz Ahbab, Lakyn Allen, Andrew Barker, Sheyanne Chumchal, Tarah Cochran, Maggie Edwards, Shelby Edwards, Shelby Estep, Lindsey Evans, Siobhan Fahy, Clara Gotthardt, Rebecca Griffith, JJ Handy, Kourtney Harris, Michelle Hassler, Luke Jander, Tim Lee, Amber Malague, Lauren Mraz Sarah Pringle, Mollie Pruitt, Mary Laurel Sipe, Stephanie Sovereen, Eugenie Sutio, Kendall Thurston, Sara Turner Rico Wijaya, Haley York Faculty Advisor: Dr. Lisa Troy

Categories: Featured Stories, Marketing, Mays Business, News, Students, Texas A&M

Reynolds and Reynolds’ commitment to developing meaningful relationships with Mays Business School students and faculty and its significant philanthropic support resulted in the corporation’s selection as Mays Business School’s 2019 Partner of the Year. This dynamic partnership was highlighted during Reynolds and Reynolds Day at Mays Business School on April 5.

The day’s events included a Top-to-Top meeting between Reynolds and Reynolds executives and Mays’ leaders to discuss industry trends and Mays’ current and future initiatives. Following a recognition ceremony, company executives participated in a meeting with students and faculty from the Reynolds and Reynolds Sales Leadership Institute.

Investing significant time, funds in Mays

The company’s relationship with Mays began with Reynolds and Reynolds employees’ increasing involvement with Mays students and faculty. During the ensuing years, Reynolds and Reynolds financial support for Mays programs has grown. “They’ve made a big impact in a short period of time,” said Mays Dean Eli Jones. “The investments that Reynolds and Reynolds have made have been significant. But it’s more than the money. We have great relationships with these folks. They are partners and have given generously of their time, talent, and treasure.”

The company established a $2 million endowment to support Reynolds and Reynolds Entrepreneurship Bootcamp for Veterans and committed $1 million to create the ReyRey Café in the planned new Business Education Complex. More recently, the company dedicated a $4 million endowment for the Reynolds and Reynolds Sales Leadership Institute, an interdisciplinary program that will teach Texas A&M students university-wide about the importance of sales and leading edge sales strategies and technology.

Industry leader

Reynolds and Reynolds is a software and technology company serving automotive dealerships and car manufacturers. While the company might not be a well-recognized name in most U.S. households, consumers are impacted by the company’s products and services every time they visit a car dealership. Reynolds is a leader in helping dealerships streamline operations and improve customer satisfaction through its products and services. In business, the community, and in their own company, Reynolds and Reynolds is well known for their strong commitment to building relationships and supporting their employees through innovative professional development programs.

That commitment makes Reynolds and Reynolds’ partnership with Mays Business School a natural fit. “We talk about networking a lot. It’s a fine word but it can be superficial,” said Senior Vice President for Corporate Development Robert Burnett ’87. “What’s real is relationships. I believe that we’re here today as Partner of the Year because of the relationships we’ve built with Mays.”

A commitment to military veterans

One of the deepest relationships is with the Reynolds and Reynolds Entrepreneurial Bootcamp for Veterans. “We love the military. We’re led by ex-military and that’s our company culture,” Burnett said. “Dean Jones brought this program to our attention and it was a no-brainer for us to become a partner. It’s been a wonderful experience.”

This unique bootcamp, which is part of Mays’ McFerrin Center for New Ventures and Entrepreneurship, offers cutting-edge experiential training in entrepreneurship and small business management to post-9/11 veterans who have service-connected disabilities and a passion for entrepreneurship. Veterans are able to take part in the program at no charge.

Reynolds and Reynolds employees regularly volunteer as speakers, panel participants and mentors at the summer bootcamp. Additionally, the company’s philanthropic contributions are funding the program’s growth. “Reynolds and Reynolds’ support is allowing us to expand the number of veterans that we are able to work with in this program,” said LauraLee Hughes, the McFerrin Center’s assistant director of new ventures. “The other big constraint we’ve had is space. Thanks to this funding, we’re able to expand to other facilities and increase the types of activities that we’re able to do with veterans while they are on campus.”

Enhancing knowledge of sales

Reynolds and Reynolds, endowed the recently announced Reynolds and Reynolds Sales Leadership Institute. “One of the things students need to know is sales. You’re always going to be selling something,” said Senior Vice President for Hardware Operations David Shimek ’86. “That’s one of the things that the institute will be teaching – how to present yourself and how to sell yourself, whether you’re selling a product or yourself. That’s going to be important as students go forward.”

Ultimately, Reynolds and Reynolds’ partnership with Mays is devoted to building relationships that will help students succeed both in college and after they graduate. “Reynolds and Reynolds employees from College Station, Houston, and Dayton are on our campus every semester conducting more than 300 individual role plays with students,” said Janet Parish, the director of the Reynolds and Reynolds Sales Leadership Institute. “The time invested by the recruiting team and the sales force who really help to train our students by is a huge benefit that Reynolds and Reynolds brings.”

Categories: Alumni, Center for New Ventures and Entrepreneurship, Dean Eli Jones, Donors Corner, Entrepreneurship, Executive Speakers, Featured Stories, Former Students, Mays Business, McFerrin Center for Entrepreneurship, News, Texas A&M

Written by marketing student Andrew Barker:

When I first walked into Dr. Troy’s Account Planning class in August 2018, I had no idea of the kind of transformative experiences, high impact learning, and profound relationships that lied ahead of me. There was no way to predict the amount of brain power and man hours this kind of project demanded. There was no way I could expect the bitter-sweet feeling I had when our research, creativity, and strategy formulation culminated at the American Advertising Federation’s National Student Advertising Competition (AAF-NSAC) last week in Shreveport, Louisiana. This was something that could only be experienced.

Every year, the AAF selects a client for the National Student Advertising Competition. Colleges and universities across the country then conduct research and create an advertising campaign to be presented in front of a panel of judges comprised of industry professionals and the client’s executives. Over the course of two semesters, my team – Good Bull Advertising – created an advertising campaign for this year’s selected client, Wienerschnitzel, to rebrand the hot dog and fight against common misconceptions about the food. We received the case during the summer and began our research during the fall semester. After utilizing the university’s databases and conducting our own independent research, we administered surveys and interviews to gather thousands of impressions. In the spring, we began our creative journey by focusing our campaign on a central theme and slogan: “Seize the Day, Seize the Dog.” We then created a media plan and came up with advertisements, initiatives, and activations that would take our campaign nationwide.

Last week, Good Bull Advertising traveled to Shreveport, Louisiana to present our campaign. When we arrived at the hotel and conference center where the competition would be staged, we were met by the presence of teams of students from other schools. After a few moments of uneasiness and giving each other once-overs, tensions were eased as the teams remembered that 1) We are all college-aged adults and 2) We all had studied hot dogs for far too long. This was a defining moment, as the teams seemed to have an understanding of each other that permeated into our interactions throughout the rest of the competition.

At the beginning of the competition, we were reminded by competition staff that we would likely work with the people around us in the near future as we were all geared toward careers in advertising. As I watched other teams’ presentations, I was encouraged by this thought. It was interesting to see the different directions teams went with the case because, for the most part, we all reached similar conclusions in our initial research (one team even used a slogan that we had brainstormed in the early stages of our campaign). It reminded me that there is never one solution to a problem and that the best solutions are flexible to the always-changing environment.

…Read more

Categories: Featured Stories, Mays Business, News, Programs, Spotlights, Staff, Students, Texas A&M