An agency team of 28 students in the Aggie Advertising Club and Lisa Troy’s advanced advertising class at Texas A&M University placed second in the district level American Advertising Association’s National Student Advertising Competition. The team also won a special award for Best Media Plan. Held in Shreveport, LA April 4 – 6, the competition involved a case study outlined by the current year’s corporate sponsor, Wienerschnitzel. Students spent two full semesters researching and building a $25 million, fully integrated marketing campaign, preparing a professional quality campaign plan book, and presenting the plan to judges at the competition. Over 150 schools across the country participate in the event each year and the Tenth District, in which Texas A&M participates, is one of the most competitive.
The 2020 Good Bull Advertising team will form in the fall to prepare for next year’s competition. Students will be seeking donations to help cover the costs of campaign development and travel. For more information, contact Dr. Lisa C. Troy at LTroy@mays.tamu.edu.
2019 Advertising Competition Team Members: Faiaz Ahbab, Lakyn Allen, Andrew Barker, Sheyanne Chumchal, Tarah Cochran, Maggie Edwards, Shelby Edwards, Shelby Estep, Lindsey Evans, Siobhan Fahy, Clara Gotthardt, Rebecca Grifﬁth, JJ Handy, Kourtney Harris, Michelle Hassler, Luke Jander, Tim Lee, Amber Malague, Lauren Mraz Sarah Pringle, Mollie Pruitt, Mary Laurel Sipe, Stephanie Sovereen, Eugenie Sutio, Kendall Thurston, Sara Turner Rico Wijaya, Haley York Faculty Advisor: Dr. Lisa Troy
Reynolds and Reynolds’ commitment to developing meaningful relationships with Mays Business School students and faculty and its significant philanthropic support resulted in the corporation’s selection as Mays Business School’s 2019 Partner of the Year. This dynamic partnership was highlighted during Reynolds and Reynolds Day at Mays Business School on April 5.
The day’s events included a Top-to-Top meeting between Reynolds and Reynolds executives and Mays’ leaders to discuss industry trends and Mays’ current and future initiatives. Following a recognition ceremony, company executives participated in a meeting with students and faculty from the Reynolds and Reynolds Sales Leadership Institute.
Investing significant time, funds in Mays
The company’s relationship with Mays began with Reynolds and Reynolds employees’ increasing involvement with Mays students and faculty. During the ensuing years, Reynolds and Reynolds financial support for Mays programs has grown. “They’ve made a big impact in a short period of time,” said Mays Dean Eli Jones. “The investments that Reynolds and Reynolds have made have been significant. But it’s more than the money. We have great relationships with these folks. They are partners and have given generously of their time, talent, and treasure.”
The company established a $2 million endowment to support Reynolds and Reynolds Entrepreneurship Bootcamp for Veterans and committed $1 million to create the ReyRey Café in the planned new Business Education Complex. More recently, the company dedicated a $4 million endowment for the Reynolds and Reynolds Sales Leadership Institute, an interdisciplinary program that will teach Texas A&M students university-wide about the importance of sales and leading edge sales strategies and technology.
Reynolds and Reynolds is a software and technology company serving automotive dealerships and car manufacturers. While the company might not be a well-recognized name in most U.S. households, consumers are impacted by the company’s products and services every time they visit a car dealership. Reynolds is a leader in helping dealerships streamline operations and improve customer satisfaction through its products and services. In business, the community, and in their own company, Reynolds and Reynolds is well known for their strong commitment to building relationships and supporting their employees through innovative professional development programs.
That commitment makes Reynolds and Reynolds’ partnership with Mays Business School a natural fit. “We talk about networking a lot. It’s a fine word but it can be superficial,” said Senior Vice President for Corporate Development Robert Burnett ’87. “What’s real is relationships. I believe that we’re here today as Partner of the Year because of the relationships we’ve built with Mays.”
A commitment to military veterans
One of the deepest relationships is with the Reynolds and Reynolds Entrepreneurial Bootcamp for Veterans. “We love the military. We’re led by ex-military and that’s our company culture,” Burnett said. “Dean Jones brought this program to our attention and it was a no-brainer for us to become a partner. It’s been a wonderful experience.”
This unique bootcamp, which is part of Mays’ McFerrin Center for New Ventures and Entrepreneurship, offers cutting-edge experiential training in entrepreneurship and small business management to post-9/11 veterans who have service-connected disabilities and a passion for entrepreneurship. Veterans are able to take part in the program at no charge.
Reynolds and Reynolds employees regularly volunteer as speakers, panel participants and mentors at the summer bootcamp. Additionally, the company’s philanthropic contributions are funding the program’s growth. “Reynolds and Reynolds’ support is allowing us to expand the number of veterans that we are able to work with in this program,” said LauraLee Hughes, the McFerrin Center’s assistant director of new ventures. “The other big constraint we’ve had is space. Thanks to this funding, we’re able to expand to other facilities and increase the types of activities that we’re able to do with veterans while they are on campus.”
Enhancing knowledge of sales
Reynolds and Reynolds, endowed the recently announced Reynolds and Reynolds Sales Leadership Institute. “One of the things students need to know is sales. You’re always going to be selling something,” said Senior Vice President for Hardware Operations David Shimek ’86. “That’s one of the things that the institute will be teaching – how to present yourself and how to sell yourself, whether you’re selling a product or yourself. That’s going to be important as students go forward.”
Ultimately, Reynolds and Reynolds’ partnership with Mays is devoted to building relationships that will help students succeed both in college and after they graduate. “Reynolds and Reynolds employees from College Station, Houston, and Dayton are on our campus every semester conducting more than 300 individual role plays with students,” said Janet Parish, the director of the Reynolds and Reynolds Sales Leadership Institute. “The time invested by the recruiting team and the sales force who really help to train our students by is a huge benefit that Reynolds and Reynolds brings.”
When I first walked into Dr. Troy’s Account Planning class in August 2018, I had no idea of the kind of transformative experiences, high impact learning, and profound relationships that lied ahead of me. There was no way to predict the amount of brain power and man hours this kind of project demanded. There was no way I could expect the bitter-sweet feeling I had when our research, creativity, and strategy formulation culminated at the American Advertising Federation’s National Student Advertising Competition (AAF-NSAC) last week in Shreveport, Louisiana. This was something that could only be experienced.
Every year, the AAF selects a client for the National Student Advertising Competition. Colleges and universities across the country then conduct research and create an advertising campaign to be presented in front of a panel of judges comprised of industry professionals and the client’s executives. Over the course of two semesters, my team – Good Bull Advertising – created an advertising campaign for this year’s selected client, Wienerschnitzel, to rebrand the hot dog and fight against common misconceptions about the food. We received the case during the summer and began our research during the fall semester. After utilizing the university’s databases and conducting our own independent research, we administered surveys and interviews to gather thousands of impressions. In the spring, we began our creative journey by focusing our campaign on a central theme and slogan: “Seize the Day, Seize the Dog.” We then created a media plan and came up with advertisements, initiatives, and activations that would take our campaign nationwide.
Last week, Good Bull Advertising traveled to Shreveport, Louisiana to present our campaign. When we arrived at the hotel and conference center where the competition would be staged, we were met by the presence of teams of students from other schools. After a few moments of uneasiness and giving each other once-overs, tensions were eased as the teams remembered that 1) We are all college-aged adults and 2) We all had studied hot dogs for far too long. This was a defining moment, as the teams seemed to have an understanding of each other that permeated into our interactions throughout the rest of the competition.
At the beginning of the competition, we were reminded by competition staff that we would likely work with the people around us in the near future as we were all geared toward careers in advertising. As I watched other teams’ presentations, I was encouraged by this thought. It was interesting to see the different directions teams went with the case because, for the most part, we all reached similar conclusions in our initial research (one team even used a slogan that we had brainstormed in the early stages of our campaign). It reminded me that there is never one solution to a problem and that the best solutions are flexible to the always-changing environment.
The McFerrin Center for Entrepreneurship isn’t focused on launching a certain number of student startups or churning out the most student entrepreneurs in higher education. Rather, the staff behind the “hub for entrepreneurship at Texas A&M University” is focused on providing opportunities that enable student entrepreneurs to succeed.
From its inception, Essentium was poised to be a lucrative venture. Their innovative and disruptive technology in the 3D printing and additive manufacturing space quickly set them on a pathway for success. They combined the grit of Aggie entrepreneurs with the resources of the McFerrin Center for Entrepreneurship.
Blake Teipel ’16, co-founder of Essentium and TriFusion devices, became an “unexpected entrepreneur” during his time as a Ph.D. student at Texas A&M and got involved with the McFerrin Center as he was launching his startup. “When I encountered the McFerrin Center I encountered excellence. I encountered integrity. I encountered leaders who cared about the students at every level,” said Teipel.
Teipel and co-founder Brandon Sweeney ’18 quickly took advantage of every asset that the McFerrin Center offered. “We were able to learn how to start a company. I was able to learn how to pitch an idea and cast an idea in ways that would be accessible and understandable to a wide audience.” Their hard-work and tireless efforts quickly paid off and during their time as students Essentium won multiple business plan competitions, including 1st place at the Rice Business Plan Competition, where they were awarded almost $500,000.
Three years after launching their business, Essentium closed $22.2 million in Series A funding, one of the highest in the history of additive manufacturing. “If I had not been able to participate in the McFerrin Center in a multi-faceted way I think it’s really unlikely that we would have been able to have the success we’ve had,” Teipel said.
“Blake, Brandon, and their entire Essentium team are shining examples of the impact McFerrin Center aims to have on Aggie entrepreneurs. Watching them mature from raw concept in our Raymond Ideas Challenge all the way through Startup Aggieland, and now making such a huge splash in today’s marketplace…we couldn’t be prouder of their success, and their testament to the power of the Aggie Entrepreneurial Ecosystem,” commented Blake Petty, Director of the McFerrin Center for Entrepreneurship.
Texas A&M University’s Mays Business School and The University of Texas MD Anderson Cancer Center are launching a program to develop transformational leaders in the ever-important health care industry.
Undergraduate Mays students, particularly finance majors, will apply their education in complex revenue cycle operations and health care administration with the primary goal to define, measure, analyze and improve revenue cycle processes in a three-month rotation.
Students will gain exposure to Revenue Cycle Analytics and Business Analytics Departments, including but not limited to the Division of Finance; Financial Clearance Center; Patient Access; Patient Business Services; Health Information management; Revenue Capture and Coding; Treasury Services and Operations; Managed Care; and Clinical Revenue and Reimbursement.
“The Educational Experience Program is a high-impact internship that will reshape how our students advance the world’s prosperity, our vision at Mays Business School,” said the Head of the Department of Finance, Sorin Sorescu. “We have been discussing the right fit and right time with leaders at MD Anderson for several months, and I am thrilled this program is coming to fruition with the incredible individuals at this great organization.”
“We’re excited to partner with Mays Business School in a program that will create a win-win situation for everyone involved,” said Connor Burdine, executive director, Revenue Cycle Analytics for MD Anderson. “We know the talented students from Texas A&M will bring diverse perspectives, and we will be able to utilize the work ethic and intellect of these students to help solve business challenges faced by the broader health care industry.”
The Mays – MD Anderson Educational Experience Program is open to sophomore and junior undergraduate majors at Texas A&M University, with a preference for finance majors. Application information is available through Brandy Tuck in the Department of Finance (email@example.com), and the first class will intern in summer 2019.
Shannon Deer, Assistant Dean for Graduate Programs at Mays Business School, hosted the 2019 Mays Business School Energy Symposium on March 15 at Texas A&M University’s CityCentre campus in west Houston. Attendees included current and former students representing Mays Houston-based degree programs in all areas of the energy sector.
Energy is one of the three Strategic Initiatives in Mays’ Strategic Plan.
Guy Baber ’06, Vice President of Investor Relations at Marathon Oil Corporation, delivered the keynote. He began with his family’s history in the field and his personal passion and commitment to the energy sector. His discussion included how market forces have changed the upstream landscape over the past several years and how investor preferences continue to evolve. He then fielded questions from those in attendance and remarked on how the industry will likely reach equilibrium once U.S. operators commit to growing production responsibly and living within cash flows.
Attendees at the annual Women in Technology Conference celebrated the 20th anniversary “Beelieve it or Not.” With a theme of hard-working bees, the conference brought together women to network and learn from others currently building their careers in information technology. It was hosted by the Center for the Management of Information Systems (CMIS) on March 1 in the Annenberg Center at George Bush Presidential Library at Texas A&M University.
Female students with an interest in information technology participated in roundtable discussions on topics such as lessons learned from senior executives, managers, professionals, and new graduates in the workforce. They discussed advice such as leadership, work-life balance, and new technology trends.
Philippe Hercot, Executive Professor of Finance and Director of Aggies on Wall Street at Mays Business School, received the Aggies Celebrate Teaching! – Recognizing Transformational Learning’s Teaching Excellence Award on March 21.
Each year, the Center for Teaching Excellence at Texas A&M University welcomes nominations for this award from all current undergraduate and graduate students in College Station, Galveston, Qatar, Health Science Center, School of Law, and College of Dentistry. Students write 1,000- to 1,500-word essays giving evidence of and reflecting upon the professor’s impact on their lives. The criteria included challenging students to think in new ways, inspiring students to learn more deeply, supporting learning through transformation of educational experiences, and impact on students. Out of the numerous nominations submitted by a wide range of students, only six were selected for this prestigious award.
Hercot is the first recipient from Mays Business School.
Each year, the Deloitte Foundation awards $25,000 grants to 10 outstanding accounting Ph.D. candidates through its annual Doctoral Fellowship program. Jennifer Glenn, a Ph.D. student at Mays Business School, received this prestigious award this year.
Glenn is the third Mays Ph.D. student to receive this award. The most recent Mays Ph.D. student to receive this award was Brant Christensen in 2013; prior to that, Mike Drake received the award in 2007. The award is intended to support Glenn’s final year of coursework and also the next year in the completion of her doctoral dissertation.
Tonie Leatherberry, the president of the Deloitte Foundation, explained the significance of the Deloitte Foundation grant by stating:
“Growing the pipeline as well as strengthening the quantity and quality of accounting professors is critical to developing the next generation of future leaders. The financial support from the Foundation can help this year’s recipients complete their academic career journey and could have a significant impact on the thousands of students they will teach over time.”
The Deloitte Foundation invites about 100 universities to apply each year for this grant, and 52 students applied this year upon nomination by the accounting faculty of their institution. This is an increase of over 70 percent from 2018, and this award continues to become more competitive in nature.
The Deloitte Foundation is a not-for-profit organization founded in 1928 that uses a variety of initiatives to support education in the United States. The Foundation specifically focuses on developing talented leaders in teaching, research, and curriculum innovation. In addition to sponsoring graduate students and educators, the Foundation also provides benefits to middle and high school students and undergraduates through several national programs.
There are not too many individuals who, when choosing between studying for an MBA and going onto medical school, decide to do both, However, there are not many Ahad Azimuddin(s) in the world. He is an MD/MBA student in Mays Business School.
Upon completion of his MBA degree in August 2019, Azimuddin will switch gears to focus on medical school. His primary interest is in surgery and taking “healthcare” to a whole other level. His focus on the “business of medicine” is off to a great start.
Azimuddin joined Texas A&M University’s MD/MBA Program at Mays Business School after obtaining his bachelor’s degree from the University of Houston in biomedical sciences; liberal studies; and minors in chemistry, medicine and society, and economics. While studying for his bachelor’s degree, Azimuddin worked as an undergraduate researcher for the University of Houston College of Pharmacy. Since joining the MD/MBA Program in July 2018, he has already left an indelible, positive mark on his class, and continues to impress.
Earlier this year, Azimuddin took advantage of an opportunity offered at Texas A&M’s McFerrin Center for Entrepreneurship and entered the Raymond Ideas Challenge. The campuswide competition encourages undergraduate and graduate students to dream up the next great product or service. Each entry must include a 45-second video pitch of your idea. So Azimuddin submitted his 45-second video pitch of his medical device “L-Clip” idea (a pressure-sensitive medical device for a laryngoscope), and won the $3,000 first-place prize. He won with the Best Idea, as well as the Video Pitch, which brought him another $1,000 prize. …Read more