Marketing | Mays Impacts

Retail Summit '21 Innovation The Heart of Retail

Executives, marketers, retail tech firms, merchandising officers, and more set to expand on insights from more than a combined century of experience – and the pivots made necessary in the last 20 months.

 

Returning to the Westin Galleria in Dallas for in-person delivery, Mays Business School’s Center for Retailing Studies (CRS) will present its annual Retailing Summit Oct. 7-8, 2021. Keynote speakers include Bill Thorne and Scot Case from the National Retail Federation; Mindy Perry, Chief Marketing Officer for Kendra Scott; Seth Ellison, Chief Commercial Officer for Levi Strauss & Co., and Ashley Buchanan, CEO of The Michaels Companies.

The theme for this year’s event is “Innovation: The Heart of Retail” and reflects what has been a consistent element in retail that accelerated during the COVID-19 pandemic. This year, the theme bends towards the role that innovation – the heart and soul of this expansive industry – has had on retailers, consumer brands, and the technology firms that serve the industry.

“We’re thrilled to be back in person to present this incredible conference aimed at retail professionals and delivered by the Center for Retailing Studies team,” shared director Scott Benedict. “The speaker and panel lineup this year is diverse in thought and background similar to the retail industry itself. There are immense opportunities in this dynamic industry, and we’re primed to serve our part with student education, research, and executive outreach made possible by the funds generated from this event.”

To register, visit the Retailing Summit website, where you can also find an updated speaker list.

For information about admission fees, contact Lauren Osborne at losborne@mays.tamu.edu

Categories: Center for Retailing Studies, Jobs, Marketing, Mays Business, News, Programs, Texas A&M

The two-hour digital event hosted by the Center for Retailing Studies at Mays Business School will take a look at retail education and the skills needed by the Class of 2025 and beyond.

Engaging leaders from across the retail ecosystem, the Center for Retailing Studies (CRS) at Mays Business School will host a short-form discussion focused on the skills needed from future retail graduates to support the evolving needs of the industry. The virtual event will highlight the expertise and opinions of retail business function leaders, college recruiters, and trade press while informing participants of the plans for the future of the CRS program at Texas A&M.

“The pace of change has accelerated within the retailing industry, and many retailers and consumer brands are moving to integrate their physical and digital teams into a single, integrated business structure.  It’s important that we stay out in front of that change by continuing to update and refine our program,” said Scott Benedict, Executive Professor and Director of CRS and a 35-year omnichannel retail veteran.

The highly engaging, quick-format, agenda includes a roundtable discussion, breakout sessions, and recap discussion at the end of the session.

The roundtable discussion will focus on the evergreen retail skills that remain relevant, new expertise needed to run an omnichannel business, and ways to accelerate into the future, including high impact learning opportunities, featuring:

  • Whitney Cooper, Director, Omnichannel Transformation and Acceleration at Walmart
  • Jody Hall ’87 & ‘89, Vice President of Global Sourcing, H-E-B
  • Lauren Hill ‘07, Director of Merchandising – Home, Target

Breakout sessions will focus on relevant topics and experiences from speaker’s perspectives that will culminate with an alignment on 3-5 key findings and recommendations for the focus of retail education.

The report back from the breakout session leaders will recap the 3-5 key takeaways with layering comments by the roundtable members.

“It’s sure to be an exciting and informative time together,” shares Benedict. “From this input from our constituents and industry partners, we will gain another piece of the puzzle to how to best equip students for the future needs in the retail industry.”

Attendance is free. The Retail Innovators Roundtable – A look at retail education & the skills needed by the Class of 2025 and beyond will take place on Friday, July 16, 202,1 from 9 a.m. until 11 a.m. CDT.

More information can be found at http://tx.ag/RetailInnovators

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About the Center for Retailing Studies at Mays Business School

The Center for Retailing Studies at Texas A&M University serves the retail industry by educating the next generation of industry leaders, developing retail-related research, and by providing industry executive outreach & thought leadership. Founded in 1983 in response to an unmet industry need for college educated leaders, CRS has become a renowned source of industry knowledge and a pipeline for developing future retail leaders.: mays.tamu.edu/retail

Media contact: Andrew Vernon, Center for Retailing Studies, avernon@mays.tamu.edu

About Mays Business School at Texas A&M University

At Mays Business School, our vision is to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,400 undergraduate, masters, and doctoral students in accounting, finance, management, management information systems, marketing, and supply chain management. Mays consistently ranks among the top public business schools for its programs and faculty research.

Visit Mays: mays.tamu.edu

Categories: Center for Retailing Studies, Executive Speakers, Former Students, Marketing, Mays Business, News, Programs, Texas A&M

Established in 1983, the Center for Retailing Studies at Mays Business School has developed future retail leaders to advance the world’s prosperity.

 

Texas A&M’s Center for Retailing Studies (CRS) launched a fundraising campaign today titled, “Supporting the Future of Retail,” to engage strategic partners from across the retailing community in support of the Center’s critical mission of Inspiring the Future of Retail. From its founding in 1983 as the first university center of excellence in retail through today, the mission of the Center remains focused on developing retail leaders and business knowledge for tomorrow.

The COVID-19 pandemic has accelerated change in the retail industry, including the growth of eCommerce, the integration of digital and physical retail operating models, and opportunities to engage the industry in a dialog about the talent needs of retailers and consumer brands for a more integrated and omnichannel approach to the business moving forward. The campaign will feature a breadth of content developed to educate, engage, and energize the retail industry. The desired outcome of the campaign includes to bringing more organizations along with the mission of the Center by investing time, talent, and financial support critical to student success and developing future leaders of the retail industry.

Join CRS in your preferred channel to gain a well-rounded view of opportunities from now through the end of July 2021:

Highlights of partnership with CRS include:

  • Access to talent and future organization leaders from a recognized and valued business school
  • Access to research faculty and the ability to collaborate on relevant retail research that advances knowledge of a rapidly evolving business and consumer from a recognized and acclaimed Tier One research institution
  • Engagement in industry networking and thought leadership, providing access to the collective wisdom of leaders from across the retail ecosystem as well as the brand recognition
  • Influence on the future of retailing education, by playing a role in identifying the skills needed for future leaders of their organization, the industry at large, and investing in capabilities they view as critical to their future success.
  • Industry updates on recovery from the pandemic, and the impact of retail on serving the American consumer early into, during, and after the crisis

For information on becoming a corporate partner of the Center for Retailing Studies or to request a sponsorship proposal, please contact Lauren Osborne at 979.845.0325 or email losborne@mays.tamu.edu. We gratefully acknowledge and thank our current partner companies for investing in retailing education at Texas A&M University.

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About the Texas A&M Center for Retailing Studies (CRS)

Since opening in 1983, the Center for Retailing Studies has been respected throughout the world as a leading source of industry knowledge and a pipeline for developing future retail leaders.

In collaboration with the outstanding performance of the faculty at Mays Business School and excellence in student education programs, each year, more than 150 students complete coursework, internships, and leadership programs that prepare them for professional careers within the industry in store management, buying, merchandising, planning, business analytics, and supply chain.

Explore more on CRS: https://mays.tamu.edu/center-for-retailing-studies/

 

About Mays Business School

At Mays Business School, our vision is to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,400 undergraduate, masters, and doctoral students in accounting, finance, management, management information systems, marketing, and supply chain management. Mays consistently ranks among the top public business schools for its programs and faculty research.

Say Howdy to Mays: https://mays.tamu.edu

Categories: Center for Retailing Studies, Centers, Donors Corner, Executive Speakers, Featured Stories, Marketing, Mays Business, News, Programs, Research, Staff, Students, Texas A&M

Study of 9,000 Texas public schools shows districts should keep investing in internet-access spending to improve academic outcomes

hands typing on a laptop keyboardInternet access has been a critical resource for public schools during the COVID-19 pandemic. It has enabled teachers to reach out and educate students remotely. As things go back to normal, investments in internet access will need to continue according to a study of 9,000 schools conducted by a research team from Texas A&M University, University of Notre Dame, and Rice University.

Do students benefit from increased internet access in public schools? This has been an open policy question. Advocates of internet-based learning argue it improves student access, engagement, and personalized learning. Its detractors cite children’s access to obscene or harmful content and disciplinary problems.

To address these policy questions, the research team created the largest and most comprehensive dataset to date. The dataset of 1,243 school districts represents more than 9,000 Texas public schools from 2000 to 2014. The team measured internet-access spending along with indicators of academic performance indicators and disciplinary problems. It used statistical techniques to isolate the effect of internet-access spending on academic performance and disciplinary problems.  Of note, this dataset examines the effect of internet access spending in a pre-COVID era.

Even when schools are fully physical, increased school district internet spending is strongly associated with improved academic outcomes. In addition to improved graduation rates, increased internet spending was also associated with improvement in commended performance in math, reading, writing, and social studies. Districts with increased internet access spending also showed a higher number of students meeting SAT/ACT criteria and completing advanced courses. These improvements, according to the research study, were stronger for students who lived in counties with greater internet access (as measured by the number of broadband providers). It seems that increased internet access at home and at school has a symbiotic benefit for students.

“Texas public schools have provided important insights for education policy,” said study co-author Shrihari Sridhar, a professor of marketing at Texas A&M’s Mays Business School. “Many public schools ramped up internet access spending during the COVID-19 pandemic. As we move past COVID-19 to a more physical-based learning environment internet access spending needs to be maintained at previous levels or even increased. This is a worthwhile investment with very high returns—academic performance and financial gains.”

“We caution that the clear and meaningful academic benefits from increased internet access can also increase disciplinary issues such as cyberbullying. Therefore, schools will do well to create and implement policies to address them,” continued Sridhar.

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The paper, “Investigating the Academic Performance and Disciplinary Consequences of School District Internet Access Spending,” which appeared in the February issue of the Journal of Marketing Research, was co-authored by professors Yixing Chen of Notre Dame, Vikas Mittal of Rice University, and Shrihari Sridhar of Texas A&M. It can be downloaded at: https://doi.org/10.1177/0022243720964130

Categories: Faculty, Marketing, Mays Business, Texas A&M

Academic research experts and industry professionals will gather to discuss the latest trends and insights in marketing and retailing on April 23 via Zoom.

Hosted by the Center for Retailing Studies (CRS), this virtual event will include featured topics such as: healthcare, mobile app technology, online purchasing, emerging research issues in retailing, and state of the industry post-pandemic.

“The Retail Research Leadership Forum is a signature event of the Center for Retailing Studies, Mays Business School. It showcases leading-edge research on retailing from world-class researchers and thought leadership lessons from influential practitioners. It is a trend-setter for future directions in retailing,” said CRS Director of Research Venky Shankar.

Speakers and panelists include:
Venky Shankar, Coleman Chair Professor of Marketing at Mays Business School
Leonard Berry, University Distinguished Professor at Mays Business School
Unnati Narang, Assistant Professor at the University of Illinois, Urbana-Champaign
Jack Boyle, Global Co-President Direct to Consumer at Fanatics, Inc.
Bill Stinneford, Senior Vice President at Buxton
Rebecca Wooters, Chief Digital Officer at Signet Jewelers

Registration information and full agenda can accessed at: tx.ag/RetailForum

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The Center for Retailing Studies offers collaboration opportunities with world-class researchers and thought leadership that advances knowledge about the consumer and retailing industry as a whole.

Media contact: Andrew Vernon, Center for Retailing Studies, avernon@mays.tamu.edu

Categories: Center for Retailing Studies, Faculty, Marketing, News, Research, Uncategorized

An article by Dr. Leonard L. Berry, Mays Business School’s University Distinguished Professor of Marketing, and his coauthors was recognized as the Distinguished Winner of the American Marketing Association (AMA) and EBSCO Responsible Research in Marketing Award. This award, also sponsored by the Sheth Foundation and Responsible Research in Business and Management (RRBM), honors outstanding research that produces both credible and useful knowledge that will benefit society.

The AMA/EBSCO award recognizes Berry, who was the lead author in the Mayo Clinic Proceedings article, “When Patients and Families Feel Like Hostages to Health Care.” The Texas A&M University Regents Professor co-authored this article with Tracey S. Danaher of Monash University, Dan Beckham of the Beckham Company, Rana L. A. Awdish of the Henry Ford Health System, and Kedar S. Mate of the Institute for Healthcare Improvement.

This paper is unique in that the study was published in a journal outside of the academic marketing community. “This is a best paper award in marketing, but it’s drawn from a medical journal, which is very unusual,” said Berry, who is a Senior Fellow of the Institute for Healthcare Improvement. “What’s exciting is that colleagues in the marketing community who do not read medical journals will now know of the article because it is quite relevant to marketing topics – particularly consumer behavior and service marketing – that we teach in business schools.”

The paper’s diverse group of co-authors – two marketing professors, a healthcare consultant, and two physicians – was instrumental in crafting an article on this unusual topic. Some of the journal editors were understandably wary of publishing an article on the potentially controversial topic of “patients as hostages” but the authors persevered through the review and revision process and Berry credits the journal for publishing the article. It turned out that the authors received many favorable comments from physician readers after publication, as much of the paper’s content offers guidance on how to help patients feel safe in communicating candidly with their doctors. Berry hopes that his research in healthcare may encourage other business school faculty to do more of their research in healthcare.

Berry’s prolific research into healthcare and service quality also has played a foundational role in the identification of healthcare as one of Mays’ three Grand Challenges in the school’s 2017-2021 Strategic Plan. “Len Berry’s research program in healthcare has initiated an important conversation in Mays Business School about the societal impact of our professional endeavors,” said Dr. Manjit Yadav, head of the Department of Marketing at Mays. “This conversation, over the long-term, has the potential to significantly enhance our national and international reputation. The AMA/EBSCO award is a wonderful recognition of the impact that Len is having in marketing and the medical community.”

The Responsible Research in Marketing Award recognizes studies that exemplify RRBM’s definition of responsible research, which is built on a foundation of seven principles:

  • Developing knowledge that benefits both business and the broader society to create a better world.
  • Contributing to fundamental theoretical knowledge as well as application to address pressing and current issues.
  • Valuing interdisciplinary collaboration and diverse research approaches to reflect the multiple and complex problems facing business and society.
  • Implementing sound scientific methods and processes in the research undertaken.
  • Engaging stakeholders in the research process without compromising the independence of the study.
  • Creating an impact on diverse stakeholders that can contribute to better business and a better world.
  • Using diverse forms of knowledge dissemination that collectively advance basic knowledge and practice.

Additionally, the term “useful knowledge” recognizes that the research addresses important social challenges and offers meaningful insights that can inform policymakers and practitioners. The award winners’ findings have wider societal implications beyond a firm’s financial performance and extend beyond the particular consumer group, firm, or employee group that was studied.

More than 70 nominations were submitted for the AMA/EPSCO Award and reviewed by a diverse team of scholars, who received input from subject matter expert reviewers. To be considered, nominated studies needed to be published within 2017-2020 and exemplify the Seven Principles of Responsible Research.

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About Dr. Leonard L. Berry

Dr. Leonard L. Berry is University Distinguished Professor of Marketing, Regents Professor, and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He also is a Presidential Professor for Teaching Excellence. As a Visiting Scientist at Mayo Clinic in 2001-2002, he conducted an in-depth research study of healthcare service, the basis for his book, Management Lessons from Mayo Clinic (2008). Concurrent with his faculty position in Mays Business School, Dr. Berry is a Senior Fellow of the Institute for Healthcare Improvement studying service improvement in cancer care for patients and their families.

Professor Berry has written ten books in all, including: Discovering the Soul of Service; On Great Service; Marketing Services: Competing Through Quality; and Delivering Quality Service. He is the author of numerous academic articles and an invited lecturer throughout the world. Professor Berry’s teaching and research have been widely recognized with many honors for his contributions, including The Sheth Gold Medal, The American Marketing Association (AMA) William Wilkie “Marketing for a Better World” Award, the Paul D. Converse Award, the AMA/McGraw-Hill/Irwin Distinguished Marketing Educator Award, the Career Contributions to Services Marketing Award from the AMA, and the Outstanding Marketing Educator Award from the Academy of Marketing Science. He is a Fellow of both the American Marketing Association and the Academy of Marketing Science. Texas A&M awarded him the Distinguished Achievement Award in Teaching (1990) and the Distinguished Achievement Award in Research (1996 and 2008), the highest honors bestowed upon its faculty members. In 2014, he was inducted into Arizona State University’s Carey School of Business Hall of Fame, the first doctoral graduate to be selected, and in 2015 the Mays Business School at Texas A&M awarded him the Lifetime Achievement Award for Research and Scholarship. A former national president of the American Marketing Association, Dr. Berry founded the Center for Retailing Studies at Texas A&M in 1982 and served as its director through 2000.

About Mays Business School

At Mays Business School, we strive to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,300 undergraduate, masters, and doctoral students in accounting, finance, management, management information systems, marketing, and supply chain management. Mays consistently ranks among the top public business schools in the country for its programs and for faculty research.

https://mays.tamu.edu

About the American Marketing Association (AMA)

As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what is coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.

https://www.ama.org

About the Sheth Foundation

Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation supports the academic scholarship, publications, education, and research of tax-exempt, publicly supported educational organizations, primarily focusing on the discipline of marketing, by providing support to grant-awarding recipient organizations.

https://www.shethfoundation.org/

About Responsible Research in Business and Management (RRBM)

Responsible Research for Business and Management (RRBM) is dedicated to inspiring, encouraging, and supporting credible and useful research in the business and management disciplines.

https://rrbm.network/

About EBSCO

EBSCO Information Services, headquartered in Ipswich, Massachusetts, is a division of EBSCO Industries Inc., a private company headquartered in Birmingham, Alabama. EBSCO provides products and services to libraries of very many types around the world.

Categories: Health Care, Marketing, Mays Business, Research

Mays Business School student LeAnn Percivill ’20, from Riesel, TX, was named the recipient of the Next Generation Scholarship at the sixth annual National Retail Federation (NRF) Foundation Honors on January 12, 2020, in New York City.

“I never envisioned winning the NRF Next Generation Scholarship. The second the recipient was announced and then I heard ‘From Texas A&M…’ – it truly felt like a movie,” said Percivill.

“Coming from a small town and deciding to pursue business as a career, I was concerned if my value of people and authentic empathy would be reciprocated in the industry I chose. When I discovered retail, I found so many influential industry leaders that had the same values and assured me that I was in the right place. Through NRF, I’ve learned that you have the power to truly make a difference for your community, the people you serve, the environment, and the company you work for.”

The $25,000 Next Generation Scholarship was created to prepare students for a career in retail and highlight the next generation of industry leaders and is considered the top achievement for undergraduates in retail.

Over 35 NRF Foundation member institutions participated in the competition. Percivill was one of five finalists selected from across the country and became the first student from Texas A&M University to receive this honor. Finalists from Texas A&M in past years have included: Allie Miller ‘14, Grace Dusek ‘16, and Manu Garikipati ‘20. Semi-finalists included Tess Williamson ’17 and Alyssa McKinzie ’17. Faith Knox ’20, of Austin, TX, also finished as a semi-finalist this year.

Each finalist is chosen based on experience in the retail industry, displayed leadership capabilities, and passion for making an impact in retail. Students traveled to New York City in October for final interviews with judges, and also spent time sharing their personal stories at YouTube Space studio.

As a Mays Business School student in the Center for Retailing Studies (CRS), Percivill is a member of the M.B. Zale Leadership Scholar program and has served this academic year as President of the Student Retailing Association. She spent summer 2019 as an intern with H-E-B at their corporate office in San Antonio, in addition to putting herself through school part-time as a student worker with CRS and Wayfair.

“I first met LeAnn as a freshman. She visited with me in my office to learn more about CRS, our program, and opportunities within the retail industry. Since then, she dove in head-first, taking advantage of every opportunity made available to her,” said CRS Assistant Director Lauren Osborne.

“She is a leader in her classes and maintains a stellar GPA,” Osborne added. “All while working and putting herself through school. The retail industry’s future is bright with leaders like LeAnn.”

Percivill will graduate in May 2020, and begin a full-time position with H-E-B as an Assistant Buyer for General Merchandise in June.

“I was terrified to go to college and take a chance of accumulating mounds of debt in hopes that I could pay it off someday with a career I’d be proud of,” Percivill explained.

“I took that chance, and it led me through the doors of the Center for Retailing Studies at Texas A&M and ultimately to NRF, where I now find myself with an incredible job waiting for me with H-E-B post-graduation – and no student debt. No dream is ever too big, I am a testament to that.”


About the Center for Retailing Studies

Since opening in 1983, the Center for Retailing Studies has been respected throughout the world as a leading source of industry knowledge and a pipeline for developing future retail leaders. In collaboration with the outstanding performance of the faculty at Mays Business School and excellence in student education programs, each year, more than 150 students complete coursework, internships, and leadership programs that prepare them for a professional career within the industry in-store management, buying, merchandising, planning, business analytics, and supply chain.

Connect with us: @TAMURetail
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About Mays Business School

At Mays Business School, we strive to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,400 undergraduate, masters, and doctoral students in accounting, finance, management, management information systems, marketing, and supply chain management. Mays consistently ranks among the top public business schools in the country for its programs and for faculty research.

Categories: Center for Retailing Studies, Marketing, Mays Business, News, Students, Texas A&M

Alibaba’s Singles Day event. Source: National Today

11/11 or November 11 is celebrated as the Singles day that witnesses the largest online sales, in particular, among Chinese people. The November 11 date was chosen to appeal to potential shoppers who are single because it contains multiple instances of the number one. This year, it is expected to ring in the biggest single day sales online anywhere in the world. Think of Amazon on steroids!

Led primarily by Alibaba, the Chinese tech behemoth, sales revenues from Singles Day has taken off from just $7.8 million in 2009 to $30 billion in 2018 for Alibaba. Not far behind was Alibaba’s main Chinese rival, JD.com, which sold $23 billion over 10 days surrounding Singles day last year. This year, Alibaba expects to sell $37 billion worth of products through its Tmall online marketplace. By comparison, the combined sales from Black Friday, Cyber Monday, and Thanksgiving day in 2018 was $29 billion! In fact, Singles day sales revenues could surpass the GDP of countries like Bolivia and Serbia!

This year, Alibaba promises to offer over 1 million products from 200,000 Chinese and global brands, including about 3,500 categories from 78 countries. About a quarter of American retailers have expressed an interest to participate in the event this year. Even Kim Kardashian is launching a new line of fragrances on Singles day. However, the U.S.-China trade imbroglio could throw some cold water on the success of American brands. About three-fourths of Chinese consumers were unsure about their intention to purchase U.S. products on Singles day.

An interesting way in which sales takes place is through livestreaming. Livestreaming commerce at Alibaba include products ranging from cosmetics to cars with flash exclusive deals on items that attract hordes of shoppers.

What is the significance of Singles day for the future of retailing? By 2022, Chinese middle-class shoppers are predicted to surpass U.S. shoppers both in number and (550 million vs. 340 million) spending. By being online, Singles day allows U.S. brands and retailers to leverage a large global shopper base.

This trend bodes well for retail’s future. In the future, retailing will be further driven by experience and technology. Globally, commerce is accelerating online as shoppers use their mobile devices  to browse, compare, click, purchase and return items, and communicate with others and retailers. Does this mean that physical stores are going out of fashion? True, many predominantly brick-and-mortar retailers such as Forever 21 and Sears are closing several stores. But far from the doomsday scenario predicted for brick-and-mortar stores, retailers are going omnichannel with digitally native retailers such as Amazon, Warby Parker, and Bonobos opening more stores.

What’s driving these changes? Shoppers demand 360-degree access to retail from multiple touchpoints and seamless shopping experience. Customer experience is defining retail disruption. Artificial Intelligence (AI) is reshaping both the demand and supply sides, including customer relationship and inventory management, as AI is being deployed at scale. Technology will accelerate “chore” shopping routines, while experience-focused initiatives will drive “cherish” shopping tasks. Retailing is becoming increasingly AI-driven, mobile-led omnichannel.

And global sales growth on Singles day is a harbinger retailing’s future.

 

Categories: Marketing

As the fashion world converged in New York for the Fall 2019 Fashion Week, marketing majors Addison Holcomb ’20 and Shannon Perkins ’20 from Mays Business School were treated to a one-of-a-kind educational experience thanks to a collaboration between Texas A&M University, Collegiate Licensing Company (CLC), the university’s exclusive trademark licensing agency, and IMG’s fashion events division. Holcomb and Perkins were two of 21 students from 12 universities that participated in the program designed to support innovation and the development of future leaders in the fashion industry.

Marketing students at New York Fashion Week

This program provided a behind-the-scenes look at the fashion industry, including entry into select runway shows, panel discussions and networking opportunities with industry leaders, as well as on-the-job shadowing with collegiate licensees.

The students experienced two New York Fashion Week (NYFW) runway shows, as well as backstage tours to observe the production and execution of a fashion show. The group also participated in the screening of the film “THE REMIX: Hip Hop x Fashion” and participated in a panel discussion with director/producer Lisa Cortés and director Farah X.

“This unique collaboration with IMG’s fashion division allows us to offer a once-in-a-lifetime experience and insight into the fashion industry to some of the best and brightest students from our partner institutions,” said Cory Moss, SVP and Managing Director of IMG College Licensing. “In providing resources and opportunities beyond what a traditional licensing partner can provide, we deliver greater value to their campuses and communities while promoting innovation and learning.”

In addition to the experiences at New York Fashion Week: The Shows, the students also spent time with key staff at sports fashion brand Champion and College Vault licensee Original Retro Brand. The students also had an opportunity to visit collegiate jewelry licensee KYLE CAVAN where they interacted with designers and marketers from the company, as well as online fashion outlet Storr and licensee Hillflint.

The program delivered unique academic enrichment opportunities for the students with costs covered by the universities. Institutions that participated in this collegiate enrichment program at NYFW: The Shows included University of Arizona, Arizona State University, University of Arkansas, University of Delaware, Northern Arizona University, University of Pittsburgh, University of South Carolina, Syracuse University, TCU, Texas A&M University, Virginia Commonwealth University, and West Virginia University.

“We are committed to delivering opportunities for future leaders in the industry to engage and learn from others that know what it takes to be successful,” said Leslie Russo, Executive Vice President, IMG Fashion Events. “This unique experience aligns perfectly with our mission, and we are happy to partner with our colleagues at CLC to welcome these great students to NYFW: The Shows.”

Participating students were asked to chronicle their experiences through social media using #UofNYFW and share their learnings with other students upon their return to campus.

“It was so fun interacting with other aspiring professionals who value similar things and are pursuing a career in the same industry,” Holcomb explained. “Their stories and backgrounds were inspiring, and I cannot wait to witness the amazing things they accomplish. Who knows, their designs may be featured on a NYFW runway someday!”

“To say this was the experience of a lifetime is an understatement,” said Perkins. “I have never felt more affirmed in my passion for retail and fashion, and I left this weekend motivated to go after my dreams.”

“At Texas A&M, we are committed to providing our students with transformational learning experiences that prepare them for successful careers in a number of areas within retailing,” added Scott Benedict, Director of the Center for Retailing Studies. “We’re so excited that Addison and Shannon had the opportunity to participate in this event, and gain an understanding of the fashion world first hand.”


About the Center for Retailing Studies
Since opening in 1983, the Center for Retailing Studies has been respected throughout the world as a leading source of industry knowledge and a pipeline for developing future retail leaders. In collaboration with the outstanding performance of the faculty at Mays Business School and excellence in student education programs, each year, more than 150 students complete coursework, internships, and leadership programs that prepare them for a professional career within the industry in store management, buying, merchandising, planning, business analytics, and supply chain.

About CLC
CLC is part of Learfield IMG College, which unlocks the value of college sports for brands and fans through an omnichannel platform. The company’s extensive commerce, experiential and media solutions create ultimate opportunities for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, broadcasting, digital and social media; ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.

About IMG
IMG is a global leader in sports, fashion, events, and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually, and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports, and content company.


For more information, please contact:
Andrew Vernon, Center for Retailing Studies
avernon@mays.tamu.edu

Tammy Purves, CLC
(404) 932-3266 or tammy.purves@clc.com

Categories: Center for Retailing Studies, Marketing, Mays Business, News, Students, Texas A&M, Uncategorized

The Center for Retailing Studies (CRS) at Mays Business School is pleased to welcome Scott Benedict as its new director. An accomplished retail executive, he comes to Texas A&M University with more than 35 years of experience spanning traditional brick-and-mortar, eCommerce and international retailing.

Scott Benedict

Benedict most recently served as the Divisional Merchandise Manager for Health, Beauty & Grocery at eCommerce leader Groupon in Chicago. He has also held positions at Walmart, Sam’s Club, Best Buy, Service Merchandise and Montgomery Ward.

Leveraging extensive experience in retail business strategy, process refinement, and multichannel eCommerce, Benedict brings a track record of helping companies seize opportunities to increase operational efficiencies, control operating costs, and optimize profits while serving customers across multiple business channels.

“We are pleased to have Scott joining us as the Director of the Center for Retailing Studies, and he comes to us with significant executive experience and an impressive record of accomplishment across retail formats,” said David Griffith, Marketing Department Head. “We are happy to welcome Scott into the Mays Business School family and look forward to his leadership of the Center for Retailing Studies.”

With a desire to help influence the next generation of retail leaders, Benedict spent time keeping an eye on various retailing programs across the country on social media, including CRS. When the opportunity came along to join one of the top retailing programs in the nation at a Tier 1 institution, he didn’t hesitate.

“I have a strong passion for retailing, developing future leaders, and working with retailing professionals to share challenges and best practices,” Benedict explained. “CRS gives me the opportunity to do all of those things. We have a wonderful foundation in place.”

At Walmart, Benedict particularly appreciated the company’s core basic beliefs of respect for the individual, service to the customer, striving for excellence, and operating with integrity. His affinity for organizations with strong cultural beliefs is something that makes the transition from the corporate world to the academic world in Aggieland a seamless one.

“I have really enjoyed being a part of organizations with strong values and cultural beliefs,” said Benedict. “Texas A&M’s Aggie Core Values align strongly with what I feel strongly about, and have been taught to believe in my entire professional career.”

Some of Benedict’s areas of expertise include the development of category strategies, supplier performance management, retail merchandising, product marketing, inventory management, omnichannel strategy, and competitive price strategy. In an ever-changing era of retail, he seeks to bring that industry experience and perspective to Mays, and to the Center for Retailing Studies.

“I was taught as a buyer the concept of ‘divine discontent’,” he explained. “In other words, never be satisfied with the status quo and always seek to improve the business and your people.”

Benedict sees the opportunity to deepen the relationships already formed between CRS and its industry partners while examining how the program can grow and change to better equip the retail leaders of the future. “We need to continuously evolve and change in order to serve the dynamic needs of the retailing community now, and in the future” he added.

For more information, please visit crs.mays.tamu.edu

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Categories: Center for Retailing Studies, Marketing, Mays Business, News, Staff, Texas A&M, Uncategorized