Four Texas A&M marketing students have each won a $5,000 scholarship from the YMA Fashion Scholarship Fund national case study competition.

The case study for the competition was based on the “Globalization of Fashion.” Students were asked to investigate a retail company that did not have a physical brick-and-mortar presence in a specific country and conduct research into why that company would succeed in that country.

Participants were expected to utilize both primary and secondary research, create a marketing and financial plan for the selected company, understand consumer tastes and behaviors, and determine how to overcome barriers of conducting business in their particular country.

The four Texas A&M University marketing students who received the award were:

  • Manu Garikipati, who investigated introducing Nordstrom to Dubai;
  • Jacquelyn Armstrong, who investigated Anthropology’s introduction to Paris, France;
  • Samantha Hunt, who investigated Academy Sport+Outdoor’s inclusion in Mexico;
  • Avery Heldenfels, who investigated Restoration Hardware’s introduction to China.

In addition to the prize scholarship money, these four individuals will travel to New York City in January to attend meetings with industry professionals, attend the gala awards ceremony, attend a career fair, and have various opportunities for one-on-one meetings with some of the companies that support the YMA Fashion Scholarship Fund Organization.

 

Categories: Departments, Featured Stories, Marketing, Mays Business, News, Spotlights, Students, Texas A&M

Five students from the Center for Retailing Studies (CRS) traveled to Montreal, Québec on Nov. 15-17 to participate in the inaugural (R)Tech Global Retail Challenge.

It was hosted by the Retail Industry Leaders Association (RILA) and Bensadoun School of Retail Management at McGill University.

The Aggie team finished in first place.

The event marked CRS’s first international student trip.

The international event exposed students to the retail challenges of sustainability and the circular economy, equipping students to find innovative solutions. The competition showcased new ideas for the future of retail for the next generation of industry leaders.

…Read more

Categories: Business Honors, Center for Retailing Studies, Centers, Faculty, Featured Stories, Marketing, Mays Business, News, Spotlights, Students, Texas A&M

For the second year in a row, students from Mays Business School joined undergraduates from 20 colleges across the U.S. to participate in the University Student Outreach Program and Trade Show in Chicago, hosted by PLMA (Private Label Manufacturers Association).

The PLMA Trade Show highlights innovative private label brands and products from food & beverage, houseware, kitchenware, outdoor living, home & health, and more. More than 1,500 companies from 40 countries showcased their products. Exhibitors ranged from small producers to well-known national brand makers like Aspen Products, Delta Brands, and Jelly Belly who also supply store brands.

Students received hands-on learning experiences about private/store brands, retailers, and manufacturers to bring new products to store shelves. Each student paired with an exhibitor on the trade show floor to observe manufacturers pitching their products to potential buyers.

“The PLMA University Outreach Program was one of the most incredible and invaluable learning opportunities I’ve received in my education,” explained marketing major LeAnn Percivill `21. “I learned about global industry trends, how grocery retailers are staying competitive, and personal stories of triumph and success in the private label food industry. This gave me the opportunity to connect with suppliers and buyers from all over the world, from small pasta suppliers in Italy to large cookie suppliers in Canada.”

Mays participants received mentorship from industry leaders including: Deborah Ginsburg – CEO of Strategia Design, Peggy Davies – Vice President Association Relations at PLMA, Sam Mayberry – COO of Food Lifeline, John Evans – Director of Private Brands for Weis Markets, and Judy Clark – Senior Vice President of Sales for TreeHouse Foods. Educational sessions included topics on building a career, the role of store brands, eCommerce in today’s retail industry, along perspectives from retailers and manufacturers.

Jody Hall, Director of Resourcing, and Rovey Gutierrez, Global Resourcing Manager, from Center for Retailing Studies corporate partner H-E-B also provided mentoring opportunities for Radney and Percivill.

“I had the honor of shadowing H-E-B buyer, Rovey Gutierrez, while he was searching for water bottles to be sold under the H-E-B Hill Country Fare brand. He carefully explained the role of the manufacturer,” said marketing major Katherine Radney `18. “Rovey and his colleague, Jody Hall, set an amazing example with vendor relations. They both approached each of these manufacturer relationships with the utmost respect, doing business in a kind way that clearly makes the industry and world a better place.”

Students also attended the annual meeting for WISE (Women Impacting Store Brands Excellence), an independent non-profit professional development organization that promotes diversity and inclusion in the private label industry.

“This program offered me lifelong connections, wisdom, and inspiration and I can never thank the program or the Center for Retailing Studies and PLMA enough for the fantastic opportunity,” Percivill added.

Categories: Center for Retailing Studies, Marketing, Mays Business, News, Texas A&M, Uncategorized

Ten students in the Aggie Advertising Club competed in the 2018 American Advertising Federation-Houston student conference and competition Nov. 2-3.

Nearly 100 students from four different states gathered to compete in a day-long advertising campaign competition for Mattress Firm. In addition to creating an integrated multi-media advertising campaign, students were assigned to teams with participants from different schools, rather than just working within the institution they came with. Team pairings were based on each student’s respective backgrounds and strengths. Within just 6 hours, teams had to complete their project and deliver their results.

Out of the 11 teams, Aggie Advertising Club members Christina Maunder, Skyler Watrous, and Krystalyn Geiser led their teams to first, second and third place respectively.

The following day of the conference consisted of resume reviews and panel discussions from industry professionals. Lisa Troy, campaign advisor to the students, attended these presentations and a faculty tour of Deuster and Black Sheep Agency.

Categories: Faculty, Featured Stories, Marketing, Mays Business, News, Students, Texas A&M

The Center for Retailing Studies at Texas A&M University will host the 20th annual M.B. Zale Visionary Merchant Lecture Series at 12:40 p.m. on Friday, Nov. 9.

The lecture will follow a presentation of the M.B. Zale Visionary Merchant Award to 2018 honoree Arch “Beaver” Aplin III ’80, president and founder of Lake Jackson-based Buc-ee’s stores.

After earning his degree from Texas A&M in 1980, Aplin opened his first Buc-ee’s in 1982. His intention was to build the Buc-ee’s brand methodically, with a goal to become the best convenience store available for service and selection. Today, Buc-ee’s enjoys a cult-like following of enthusiastic customers who make stopping for Beaver Nuggets and clean restrooms part of the family vacation.

In an era when many retailers are closing stores, Buc-ee’s is expanding beyond its Texas footprint into Alabama and Florida. Its enormous “travel centers” near 70,000 square feet, dwarfing typical 3,000-square-foot convenience stores.

The M.B. Zale Visionary Merchant Lecture Series, held at Mays Business School, highlights the role of innovation in the success of retail businesses.

Established in 1998, this annual lecture series honors creative merchandising in today’s marketplace. The series also serves to recognize the late M.B. Zale as a legendary retailer, a visionary businessman and esteemed philanthropist.

The speaker chosen to present this lecture epitomizes the leadership, service philosophy and creativity demonstrated by M.B. Zale.

Past honorees include Maxine Clark, founder of Build-A-Bear; Blake Nordstrom, president of Nordstrom; Karen Katz, former president and CEO of Neiman Marcus Group; and Rodney Faldyn ’88, former CEO and president of Academy Sports + Outdoors.

The event is open to the public.
RSVP: crs@mays.tamu.edu

For media inquiries, contact avernon@mays.tamu.edu.

Categories: Alumni, Center for Retailing Studies, Featured Stories, Former Students, Marketing, Mays Business, News, Texas A&M, Uncategorized

The Center for Retailing Studies of Mays Business School hosted its annual Retailing Summit on Oct. 11-12 at the Westin Galleria in Dallas.

The conference featured keynotes from Blue Bell, Dunkin’ Brands, Walmart, Sephora, JCPenney, REI, YETI, Orangetheory, Citi, Mattress Firm, Root Inc., and Brierley+Partners.

Key themes for the 2018 Retailing Summit included:

  • Inspiring retail stories
    Creating meaningful customer experiences
  • Brand authenticity
  • Adapting to meet the needs of consumers
  • Dealing with change

…Read more

Categories: Center for Retailing Studies, Centers, Featured Stories, Former Students, Marketing, Mays Business, News, Students, Texas A&M

Healthcare: it’s more than just an annual check-up with your doctor. At the Healthcare Careers Forum hosted by Mays Business School on Sept. 25, leaders and innovators in the healthcare industry spoke on the abundance of opportunities within this constantly changing industry. 

Leonard Berry, University Distinguished Professor and Presidential Professor for Teaching Excellence, hosted and organized the event. He opened it by providing an overview of the Mays’ Grand Challenge of healthcare. The acclaimed researcher and author of Management Lessons from Mayo Clinic explained how Mays is committed to advancing the world’s prosperity by enhancing human health.

J.R. Thomas, Founder and Co-Managing Principal of Thomas Marshall Group, talked about lessons he learned in healthcare and why one should choose a career in healthcare. He said healthcare is the best industry for you and your family and to always remember that passion and hard work will provide invaluable experience. …Read more

Categories: Faculty, Featured Stories, Finance, Health Care, Marketing, Mays Business, News, Texas A&M

Retailers are stocking fewer goods on their shelves, but have companies taken inventory reduction too far? A number of academic studies of U.S. retailers have revealed an overall decrease in product inventories.

Rogelio Oliva and Gregory Heim, professors in the Department of Information & Operations Management at Texas A&M University’s Mays Business School, are two of the researchers behind a study that examines this issue using data from 114 U.S. retailers during 2000 to 2013. …Read more

Categories: Center for Retailing Studies, Centers, Faculty, Featured Stories, Marketing, Mays Business, News, Research, Texas A&M

Award-winning research publisher and prolific scholar David A. Griffith has joined Mays Business School as its new Marketing Department Head. From Lehigh University in Pennsylvania, he was inaugurated as the Hallie Vanderhider Chair in Business and named the recipient of this year’s Hans B. Thorelli Award by the American Marketing Association.

“In terms of choosing to come to A&M, there were many draws,” said Griffith. “The outstanding faculty in Mays, Dean Jones’ vision and passion for A&M, former colleagues who have joined Mays and love it here. The core values of the institution were also a big draw for me, and of course the outstanding reputation of Texas A&M in both academics and athletics.” …Read more

Categories: Faculty, Featured Stories, Marketing, Mays Business, News, Staff, Texas A&M

Fifty years into his career of studying marketing, Leonard Berry continues to garner accolades. The Mays Business School leader is only the second person in history to receive the “Big 4” national marketing awards – a grand slam of sorts.

Berry is a University Distinguished Professor of Marketing, Regents Professor, Presidential Professor for Teaching Excellence, and holder of the M.B. Zale Chair in Retailing and Marketing Leadership at Mays Business School,

He received the fourth prestigious award, The Sheth Foundation Medal for Exceptional Contribution to Marketing and Practice, during the American Marketing Association (AMA) Summer Academic Conference on Aug. 10. …Read more

Categories: Faculty, Featured Stories, Marketing, Mays Business, News, Research, Spotlights, Texas A&M