Innovative lessons shared by Scott Moscrip ’93 of Truckstop.com
Mays Business School, March 7th, 2019
By Carleigh Lenz ’19
Scott Moscrip ’93 began his first successful company, Truckstop.com, in 1995 when internet entrepreneurship was on the absolute cutting edge. Truckstop.com provides a matching service for trucks and freight – “the eHarmony of shipping,” as Moscrip calls it. Some of Moscrip’s entrepreneurial roadblocks were clearly unique to the time (his early customers did not know how to access the Internet), but his experiences provided him with timeless lessons on entrepreneurship. Moscrip shared some of the lessons he learned from his successes and failures with students in the Mays Business School on March 1 as part of the Mays Innovation Research Center’s Professional Speaker Series.
The trucking industry is complicated in that each party is hostile toward the other. Truckstop.com provided companies and truck drivers with a neutral intermediary position to keep everyone happy. Mr. Moscrip found that the best way to please all parties involved is to be transparent. Much of the tension between the parties stems from distrust, but the transparency provided by Truckstop.com eased the nerves of Mr. Moscrip’s customers. He has worked hard to pay close attention to his customers’ requests and often hosts customer retreats to hear what people need from his service. He then uses his customers’ feedback to modify Truckstop’s service.