Research | Mays Impacts

The American Accounting Association (AAA) recently announced the recipients of the 2021 Distinguished Contribution Award, including Dr. Nate Y. Sharp, Head of the James Benjamin Department of Accounting at Mays Business School

COLLEGE STATION, TX — On June 15, 2021, the American Accounting Association (AAA) announced Dr. Nate Y. Sharp as a recipient of the 2021 Distinguished Contributions to Accounting Literature Award. This award is among the most prestigious research awards granted by the AAA.

The Distinguished Contributions to Accounting Literature Award is presented annually to that work or related works published more than 5 years but not more than 15 years prior to the year of the award. The award recognizes accounting research based on uniqueness and magnitude of contribution to accounting education, practice, and/or future accounting research; originality and innovative content; clarity and organization of exposition; and soundness and appropriateness of methodology. Sharp and his co-authors, Lawrence D. Brown, Andrew C. Call, and Michael B. Clement, were given this award for their work entitled, “Inside the ‘Black Box’ of Sell-Side Financial Analysts,” published in the March 2015 issue of the Journal of Accounting Research.

“This is a highly significant award for Nate and his co-authors to receive to recognize the quality of their scholarship,” shared Mays Business School’s interim dean, R. Duane Ireland. “We at Mays Business School are proud of Nate’s research projects and the questions he addresses through his studies—questions that when answered through his work, inform the academic literature as well as managerial practice. Nate’s research is quite descriptive of the Mays mission to ‘create impactful knowledge.’ On behalf of Mays Business School and Texas A&M University, I am truly pleased to highlight the importance of the award Nate is receiving.”

This AAA award will be presented to Professors Brown, Call, Clement, and Sharp in the form of unique glass art pieces and a monetary prize at the 2021 AAA Annual Meeting during the awards presentation on Tuesday, August 3rd from 11:30 am-12:00 pm Eastern.

More information about the 2021 AAA Awards can be found here.

###

About the James Benjamin Department of Accounting 

The James Benjamin Department of Accounting aims to provide notable contributions to the university, public, and accounting profession. The James Benjamin Department of Accounting designs environments that engender creativity and innovation while close relationships among students and faculty foster ingenuity through a sharing of interests and aspirations.

Learn more: https://mays.tamu.edu/department-of-accounting/

 

About Mays Business School at Texas A&M University

At Mays Business School, our vision is to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,400 undergraduate, masters, and doctoral students in accounting, finance, management, management information systems, marketing, and supply chain management. Mays consistently ranks among the top public business schools for its programs and faculty research.

Visit Mays: mays.tamu.edu

 

Media contact: Kiri Stanford, kstanford@mays.tamu.edu

Media contact: Blake Parrish, bparrish@mays.tamu.edu

Categories: Accounting, Departments, Faculty, Mays Business, PPA, Research, Texas A&M

Established in 1983, the Center for Retailing Studies at Mays Business School has developed future retail leaders to advance the world’s prosperity.

 

Texas A&M’s Center for Retailing Studies (CRS) launched a fundraising campaign today titled, “Supporting the Future of Retail,” to engage strategic partners from across the retailing community in support of the Center’s critical mission of Inspiring the Future of Retail. From its founding in 1983 as the first university center of excellence in retail through today, the mission of the Center remains focused on developing retail leaders and business knowledge for tomorrow.

The COVID-19 pandemic has accelerated change in the retail industry, including the growth of eCommerce, the integration of digital and physical retail operating models, and opportunities to engage the industry in a dialog about the talent needs of retailers and consumer brands for a more integrated and omnichannel approach to the business moving forward. The campaign will feature a breadth of content developed to educate, engage, and energize the retail industry. The desired outcome of the campaign includes to bringing more organizations along with the mission of the Center by investing time, talent, and financial support critical to student success and developing future leaders of the retail industry.

Join CRS in your preferred channel to gain a well-rounded view of opportunities from now through the end of July 2021:

Highlights of partnership with CRS include:

  • Access to talent and future organization leaders from a recognized and valued business school
  • Access to research faculty and the ability to collaborate on relevant retail research that advances knowledge of a rapidly evolving business and consumer from a recognized and acclaimed Tier One research institution
  • Engagement in industry networking and thought leadership, providing access to the collective wisdom of leaders from across the retail ecosystem as well as the brand recognition
  • Influence on the future of retailing education, by playing a role in identifying the skills needed for future leaders of their organization, the industry at large, and investing in capabilities they view as critical to their future success.
  • Industry updates on recovery from the pandemic, and the impact of retail on serving the American consumer early into, during, and after the crisis

For information on becoming a corporate partner of the Center for Retailing Studies or to request a sponsorship proposal, please contact Lauren Osborne at 979.845.0325 or email losborne@mays.tamu.edu. We gratefully acknowledge and thank our current partner companies for investing in retailing education at Texas A&M University.

###########

About the Texas A&M Center for Retailing Studies (CRS)

Since opening in 1983, the Center for Retailing Studies has been respected throughout the world as a leading source of industry knowledge and a pipeline for developing future retail leaders.

In collaboration with the outstanding performance of the faculty at Mays Business School and excellence in student education programs, each year, more than 150 students complete coursework, internships, and leadership programs that prepare them for professional careers within the industry in store management, buying, merchandising, planning, business analytics, and supply chain.

Explore more on CRS: https://mays.tamu.edu/center-for-retailing-studies/

 

About Mays Business School

At Mays Business School, our vision is to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,400 undergraduate, masters, and doctoral students in accounting, finance, management, management information systems, marketing, and supply chain management. Mays consistently ranks among the top public business schools for its programs and faculty research.

Say Howdy to Mays: https://mays.tamu.edu

Categories: Center for Retailing Studies, Centers, Donors Corner, Executive Speakers, Featured Stories, Marketing, Mays Business, News, Programs, Research, Staff, Students, Texas A&M

Academic research experts and industry professionals will gather to discuss the latest trends and insights in marketing and retailing on April 23 via Zoom.

Hosted by the Center for Retailing Studies (CRS), this virtual event will include featured topics such as: healthcare, mobile app technology, online purchasing, emerging research issues in retailing, and state of the industry post-pandemic.

“The Retail Research Leadership Forum is a signature event of the Center for Retailing Studies, Mays Business School. It showcases leading-edge research on retailing from world-class researchers and thought leadership lessons from influential practitioners. It is a trend-setter for future directions in retailing,” said CRS Director of Research Venky Shankar.

Speakers and panelists include:
Venky Shankar, Coleman Chair Professor of Marketing at Mays Business School
Leonard Berry, University Distinguished Professor at Mays Business School
Unnati Narang, Assistant Professor at the University of Illinois, Urbana-Champaign
Jack Boyle, Global Co-President Direct to Consumer at Fanatics, Inc.
Bill Stinneford, Senior Vice President at Buxton
Rebecca Wooters, Chief Digital Officer at Signet Jewelers

Registration information and full agenda can accessed at: tx.ag/RetailForum

###

The Center for Retailing Studies offers collaboration opportunities with world-class researchers and thought leadership that advances knowledge about the consumer and retailing industry as a whole.

Media contact: Andrew Vernon, Center for Retailing Studies, avernon@mays.tamu.edu

Categories: Center for Retailing Studies, Faculty, Marketing, News, Research, Uncategorized

An article by Dr. Leonard L. Berry, Mays Business School’s University Distinguished Professor of Marketing, and his coauthors was recognized as the Distinguished Winner of the American Marketing Association (AMA) and EBSCO Responsible Research in Marketing Award. This award, also sponsored by the Sheth Foundation and Responsible Research in Business and Management (RRBM), honors outstanding research that produces both credible and useful knowledge that will benefit society.

The AMA/EBSCO award recognizes Berry, who was the lead author in the Mayo Clinic Proceedings article, “When Patients and Families Feel Like Hostages to Health Care.” The Texas A&M University Regents Professor co-authored this article with Tracey S. Danaher of Monash University, Dan Beckham of the Beckham Company, Rana L. A. Awdish of the Henry Ford Health System, and Kedar S. Mate of the Institute for Healthcare Improvement.

This paper is unique in that the study was published in a journal outside of the academic marketing community. “This is a best paper award in marketing, but it’s drawn from a medical journal, which is very unusual,” said Berry, who is a Senior Fellow of the Institute for Healthcare Improvement. “What’s exciting is that colleagues in the marketing community who do not read medical journals will now know of the article because it is quite relevant to marketing topics – particularly consumer behavior and service marketing – that we teach in business schools.”

The paper’s diverse group of co-authors – two marketing professors, a healthcare consultant, and two physicians – was instrumental in crafting an article on this unusual topic. Some of the journal editors were understandably wary of publishing an article on the potentially controversial topic of “patients as hostages” but the authors persevered through the review and revision process and Berry credits the journal for publishing the article. It turned out that the authors received many favorable comments from physician readers after publication, as much of the paper’s content offers guidance on how to help patients feel safe in communicating candidly with their doctors. Berry hopes that his research in healthcare may encourage other business school faculty to do more of their research in healthcare.

Berry’s prolific research into healthcare and service quality also has played a foundational role in the identification of healthcare as one of Mays’ three Grand Challenges in the school’s 2017-2021 Strategic Plan. “Len Berry’s research program in healthcare has initiated an important conversation in Mays Business School about the societal impact of our professional endeavors,” said Dr. Manjit Yadav, head of the Department of Marketing at Mays. “This conversation, over the long-term, has the potential to significantly enhance our national and international reputation. The AMA/EBSCO award is a wonderful recognition of the impact that Len is having in marketing and the medical community.”

The Responsible Research in Marketing Award recognizes studies that exemplify RRBM’s definition of responsible research, which is built on a foundation of seven principles:

  • Developing knowledge that benefits both business and the broader society to create a better world.
  • Contributing to fundamental theoretical knowledge as well as application to address pressing and current issues.
  • Valuing interdisciplinary collaboration and diverse research approaches to reflect the multiple and complex problems facing business and society.
  • Implementing sound scientific methods and processes in the research undertaken.
  • Engaging stakeholders in the research process without compromising the independence of the study.
  • Creating an impact on diverse stakeholders that can contribute to better business and a better world.
  • Using diverse forms of knowledge dissemination that collectively advance basic knowledge and practice.

Additionally, the term “useful knowledge” recognizes that the research addresses important social challenges and offers meaningful insights that can inform policymakers and practitioners. The award winners’ findings have wider societal implications beyond a firm’s financial performance and extend beyond the particular consumer group, firm, or employee group that was studied.

More than 70 nominations were submitted for the AMA/EPSCO Award and reviewed by a diverse team of scholars, who received input from subject matter expert reviewers. To be considered, nominated studies needed to be published within 2017-2020 and exemplify the Seven Principles of Responsible Research.

#####

About Dr. Leonard L. Berry

Dr. Leonard L. Berry is University Distinguished Professor of Marketing, Regents Professor, and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He also is a Presidential Professor for Teaching Excellence. As a Visiting Scientist at Mayo Clinic in 2001-2002, he conducted an in-depth research study of healthcare service, the basis for his book, Management Lessons from Mayo Clinic (2008). Concurrent with his faculty position in Mays Business School, Dr. Berry is a Senior Fellow of the Institute for Healthcare Improvement studying service improvement in cancer care for patients and their families.

Professor Berry has written ten books in all, including: Discovering the Soul of Service; On Great Service; Marketing Services: Competing Through Quality; and Delivering Quality Service. He is the author of numerous academic articles and an invited lecturer throughout the world. Professor Berry’s teaching and research have been widely recognized with many honors for his contributions, including The Sheth Gold Medal, The American Marketing Association (AMA) William Wilkie “Marketing for a Better World” Award, the Paul D. Converse Award, the AMA/McGraw-Hill/Irwin Distinguished Marketing Educator Award, the Career Contributions to Services Marketing Award from the AMA, and the Outstanding Marketing Educator Award from the Academy of Marketing Science. He is a Fellow of both the American Marketing Association and the Academy of Marketing Science. Texas A&M awarded him the Distinguished Achievement Award in Teaching (1990) and the Distinguished Achievement Award in Research (1996 and 2008), the highest honors bestowed upon its faculty members. In 2014, he was inducted into Arizona State University’s Carey School of Business Hall of Fame, the first doctoral graduate to be selected, and in 2015 the Mays Business School at Texas A&M awarded him the Lifetime Achievement Award for Research and Scholarship. A former national president of the American Marketing Association, Dr. Berry founded the Center for Retailing Studies at Texas A&M in 1982 and served as its director through 2000.

About Mays Business School

At Mays Business School, we strive to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,300 undergraduate, masters, and doctoral students in accounting, finance, management, management information systems, marketing, and supply chain management. Mays consistently ranks among the top public business schools in the country for its programs and for faculty research.

https://mays.tamu.edu

About the American Marketing Association (AMA)

As the largest chapter-based marketing association in the world, the AMA is trusted by marketing and sales professionals to help them discover what is coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America. The AMA is home to award-winning content, PCM® professional certification, premiere academic journals, and industry-leading training events and conferences.

https://www.ama.org

About the Sheth Foundation

Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation supports the academic scholarship, publications, education, and research of tax-exempt, publicly supported educational organizations, primarily focusing on the discipline of marketing, by providing support to grant-awarding recipient organizations.

https://www.shethfoundation.org/

About Responsible Research in Business and Management (RRBM)

Responsible Research for Business and Management (RRBM) is dedicated to inspiring, encouraging, and supporting credible and useful research in the business and management disciplines.

https://rrbm.network/

About EBSCO

EBSCO Information Services, headquartered in Ipswich, Massachusetts, is a division of EBSCO Industries Inc., a private company headquartered in Birmingham, Alabama. EBSCO provides products and services to libraries of very many types around the world.

Categories: Health Care, Marketing, Mays Business, Research

Traditional medical training focused on curing disease may not prepare clinicians to provide comfort and solace to their patients facing life-limiting illness. But dying patients and their families still need healing, and clinicians can actively facilitate it. We explore the clinician’s role in the healing journey through the lens of pediatric brain cancer. Specifically, we examine how clinicians can help affected families find their way from “focused hope” (which centers on cure) to “intrinsic hope,” which offers a more realistic and resilient emotional foundation as the child’s death approaches and letting go becomes essential. Drawing on their clinical experience and medical knowledge, clinicians can help families comprehend the lessons that their seriously ill child’s body has to teach, highlighting the importance of cherishing the present and creating new memories that outlast the disease. Clinicians can avoid the mindset of “nothing more can be done,” emphasizing that there is plenty to do in providing physical, emotional, and spiritual comfort. Clinicians can learn how to be “unconditionally present” for patients and families without immersing themselves in anguish and, eventually, how to help the family find freedom from despair and a full life that still honors the child’s memory.

 

Read more about finding hope and healing in the face of overwhelming devastation here.

Categories: Research

Healthcare is a service setting where meeting the needs of customers (patients and their families) is uniquely challenging. But the necessity, complexity, cost, and high-emotion nature of the service, as well as technological advances and competitive dynamics in the industry, make the imperative for service innovation in healthcare especially urgent. Forward-thinking healthcare institutions around the United States are succeeding in establishing a value-creating innovation culture and in implementing operational and strategic service innovations that benefit them and their stakeholders. They view continuous innovation as a non-negotiable goal, prize institutional self-confidence, and include patients and families on the innovation team. Cancer care, in particular, faces a pressing need for service innovation, and some progressive oncology centers are demonstrating what is possible to improve the patient and family service experience. The imperatives, now, are for service innovation to become part of the fabric of how all healthcare institutions, not just the groundbreakers discussed in this article, operate—and for academics in the field of marketing to play a crucial role in that effort.

 

Read more about the urgency of service innovation in healthcare here.

Categories: Research

Nonclinical and clinical-support personnel serve patients on the front lines of care. Their service interactions have a powerful influence on how patients perceive their entire care experience, including the all-important interactions with clinical staff. Ignoring this reality means squandering opportunities to start patients out on the right foot at each care visit. Medical practices can improve the overall care they provide by focusing on nonclinical and clinical-support services in 5 crucial ways: (1) creating strong first impressions at every care visit by prioritizing superb front-desk service; (2) thoroughly vetting prospective hires to ensure that their values and demeanor align with the organization’s; (3) preparing hired staff to deliver excellent service with a commitment to ongoing training and education at all staff levels; (4) minimizing needless delays in service delivery that can overburden patients and their families in profound ways; and (5) prioritizing the services that patients consider to be most important. We show how cancer care illustrates these principles, which are relevant across medical contexts. Without nonclinical and clinical-support staff who set the right tone for care at every service touchpoint, even the best clinical services cannot be truly optimal.

Read more about improving nonclinical and clinical-support services through the lens of oncology here.

Categories: Research

The primary mission of health care is to facilitate healing. People often associate healing only with “cure,” but it is much broader. A clinician heals when she reassures a patient that a symptom does not signal a feared health condition. A treatment heals when it mitigates pain and slows progression of disease. Healing even occurs when a very sick patient dies at home surrounded by family instead of in a hospital attached to machines. Each unique instance of healing represents a physical and emotional journey through difficulty, toward contentment and even peace. All patients need healing, and when clinicians and their institutions actively foster it, they renew themselves, too.

Read more about the importance of realigning healthcare with healing here.

Categories: Research

A truck driver entered a Mayo Clinic emergency room, severely short of breath. The diagnosis was a bacterial infection requiring immediate surgery. The patient indicated that her truck was illegally parked at the front entrance and her dog, also sick, was in the truck. Surgery would have to wait. But surgery could not wait, and a nurse volunteered to move the truck and attend to the dog. The truck turned out to be a semi. Finding a parking place, a licensed driver, and dog care fell far outside the nurse’s job description. But promises had been made. The nurse found a Mayo employee who was a former trucker to park the truck in a local shopping center parking lot (with permission). He took the dog to a veterinarian and cared for it in his own home until the patient was discharged. When asked in an interview why he went so far outside the normal service role, the nurse replied, “At Mayo Clinic, the patient’s needs come first.”

This true story, one of many exemplary service stories found in Mayo Clinic’s nearly 160-year history, illustrates the true potential of service: creating a customer experience so valuable and exceptional that the customer feels gratitude afterward. This is the acid test for every organization: how do customers perceive the organization following the service?

Read more about the creation of quality service and the value it begets here.

Categories: Research

Mays Business School hosted the 2nd annual Interactive Marketing Research Conference (IMRC) during March 27-29 at the CityCentre campus in Houston. Dr. Venky Shankar, Coleman Chair Professor of Marketing at Mays, chaired the event. Approximately fifty researchers from all over the world attended to showcase their research on data and market trends, featuring over twenty topics.

Keynote Presentations

The event kicked off on Wednesday, March 27, with a research poster session, followed by a reception at the nearby Hotel Sorrells with an address from Mays Business School Dean Eli Jones.

Thursday morning began with an industry keynote address from Damian Fernandez-Lamela, VP Analytics at Fossil. Fernandez-Lamela spoke on the watch market experiencing continuous negative growth from since 2015, with major disruptions in two areas, product technology and distribution/supply chain. The goal of the Fossil marketing department now is to improve the ROI and make smarter decisions using analytics. The company is also working on expanding its focus from just the U.S. to the global market. He also highlighted two marketing challenges: analyzing every touch point along the purchase journey, and determining consumer willingness to pay using surveys.

The academic keynote address came from K. Sudhir, James L. Frank Professor of Marketing at Yale University. Sudhir discussed changes associated with the big data revolution in the customer journey (marketing, engineering/CS, social science) and transparency across firm silos (cross-functional coordination). Sudhir is director of the Yale China India Insights (CIIP) Program. He leads the data-driven consulting and research collaborations with a range of Fortune 500 companies at the Yale Center for Customer Insights.

Thursday concluded with a dinner and a keynote address from Puneet Manchanda, Professor of Marketing at the University of Michigan’s Ross School of Business. Manchanda focused on the topic of how society achieves content creation and consumption through a historic analysis of online behavior with the news publishing industry as the focus. Going forward, “if you’re not willing to reward people for creating content, you won’t have it,” he explained.

Award Winner

Mays Marketing Ph.D. student Unnati Narang was presented with the 2018 Shankar-Spiegel Award for the best dissertation research in interactive marketing. Her proposal was chosen from a large competitive pool of research proposals. Her research is on mobile marketing, in particular, retailer mobile apps

Research Presentations

The research presentations by academics covered a gamut of topics, including social media, mobile marketing, robots, digital consumer behavior, and artificial intelligence. A wide array of methodologies were on display, ranging from econometrics to field experiments to machine learning.

Panel Discussion

Friday’s events included a panel discussion on interactive marketing with Pat Coyle, Chief Revenue Office for Texas A&M Athletics, Sarah Darilmaz, Head of Audience Excellence for Annalect , and Vineeth Ram, Chief Revenue Officer for OLI Systems.

Coyle focused on identifying the anonymous customer/fan and using data to track their behavior. He explained how fans wants camaraderie, consistency, recognition, and access to sports and their team. He talked about how to engage fans who approach athletics with a lot of passion through digital marketing.

Darilmaz spoke about digital billboard marketing and using geolocation data to support marketing content for the audience. She also discussed the difficulties with digital advertising against the privacy vs. personalization trade-off.

Ram discussed his experience in Business-to-Business (B2B) eCommerce, working with artificial intelligence technologies, and collaborating with digital publication companies, to grow OLI’s social media presence. He added that comparative metrics on digital media is what governs strategy.

 

ABOUT MAYS BUSINESS SCHOOL

At Mays Business School, we step up to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,400 undergraduate, master’s and doctoral students in accounting, finance, management, management information systems, marketing and supply chain management. Mays consistently ranks among the top public business schools in the country for its programs and for faculty research.

Categories: Faculty, Marketing, Mays Business, News, Research, Texas A&M, Uncategorized