Written by Steven Mancillas:

The Business & BBQ Professional Development Wisdom Workshop united two very different parts of campus – the Business Honors program and the Meat Science department. The event highlighted three unique elements that characterize the Mays Business School experience: passion, culture, and community.

To begin, in the Business Honors program, a Professional Development event serves to foster the growth of students both personally and professionally. A majority of the events consist of meeting with industry leaders (Mays Leadership Forum), hearing from policy experts and government leaders at the Bush School (Lecture Series), or participating in a Wisdom Workshop. A Wisdom Workshop is a presentation given by a current student on a unique topic that is uncharacteristic, yet beneficial for other Business Honors students. So, naturally, the topic of barbecue fit these criteria.

My background in the barbecue realm consists of serving as a Texas BBQ 101 (ANSC 117) teaching assistant and pursuing a minor in Meat Science under the College of Agriculture & Life Sciences. As a freshman in ANSC 117, I was the only business student in a room full of agriculture majors. While this was daunting at first, Dr. Savell, the ANSC 117 professor, offered an adage that served to contextualize my experience: “Barbecue is about fellowship first, and food second.Since that class, I have discovered a passion for Meat Science, ultimately adding it as a minor to my Business Honors & Finance degree.

The presentation consisted of three segments: “What is Meat Science?”, “What is BBQ?”, and lunch. During this time, I spoke about how the barbecue elective sparked my interest in the origins of this university – agriculture. This interest quickly became a passion after my first animal science class – a passion rooted in a genuine interest in the livestock industry and its impact on society. A large component of the Wisdom Workshop was demonstrating the nature of all possibilities at Texas A&M to connect one’s passion with their education – I hope that my story stands as an example of this.

…Read more

Categories: Business Honors, Mays Business, News, Spotlights, Students, Texas A&M

Written by marketing student Andrew Barker:

When I first walked into Dr. Troy’s Account Planning class in August 2018, I had no idea of the kind of transformative experiences, high impact learning, and profound relationships that lied ahead of me. There was no way to predict the amount of brain power and man hours this kind of project demanded. There was no way I could expect the bitter-sweet feeling I had when our research, creativity, and strategy formulation culminated at the American Advertising Federation’s National Student Advertising Competition (AAF-NSAC) last week in Shreveport, Louisiana. This was something that could only be experienced.

Every year, the AAF selects a client for the National Student Advertising Competition. Colleges and universities across the country then conduct research and create an advertising campaign to be presented in front of a panel of judges comprised of industry professionals and the client’s executives. Over the course of two semesters, my team – Good Bull Advertising – created an advertising campaign for this year’s selected client, Wienerschnitzel, to rebrand the hot dog and fight against common misconceptions about the food. We received the case during the summer and began our research during the fall semester. After utilizing the university’s databases and conducting our own independent research, we administered surveys and interviews to gather thousands of impressions. In the spring, we began our creative journey by focusing our campaign on a central theme and slogan: “Seize the Day, Seize the Dog.” We then created a media plan and came up with advertisements, initiatives, and activations that would take our campaign nationwide.

Last week, Good Bull Advertising traveled to Shreveport, Louisiana to present our campaign. When we arrived at the hotel and conference center where the competition would be staged, we were met by the presence of teams of students from other schools. After a few moments of uneasiness and giving each other once-overs, tensions were eased as the teams remembered that 1) We are all college-aged adults and 2) We all had studied hot dogs for far too long. This was a defining moment, as the teams seemed to have an understanding of each other that permeated into our interactions throughout the rest of the competition.

At the beginning of the competition, we were reminded by competition staff that we would likely work with the people around us in the near future as we were all geared toward careers in advertising. As I watched other teams’ presentations, I was encouraged by this thought. It was interesting to see the different directions teams went with the case because, for the most part, we all reached similar conclusions in our initial research (one team even used a slogan that we had brainstormed in the early stages of our campaign). It reminded me that there is never one solution to a problem and that the best solutions are flexible to the always-changing environment.

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Categories: Featured Stories, Mays Business, News, Programs, Spotlights, Staff, Students, Texas A&M

By Richard Castleberry, Director of Full-Time MBA

There are not too many individuals who, when choosing between studying for an MBA and going onto medical school, decide to do both, However, there are not many Ahad Azimuddin(s) in the world. He is an MD/MBA student in Mays Business School.

Upon completion of his MBA degree in August 2019, Azimuddin will switch gears to focus on medical school. His primary interest is in surgery and taking “healthcare” to a whole other level. His focus on the “business of medicine” is off to a great start.

Azimuddin joined Texas A&M University’s MD/MBA Program at Mays Business School after obtaining his bachelor’s degree from the University of Houston in biomedical sciences; liberal studies; and minors in chemistry, medicine and society, and economics. While studying for his bachelor’s degree, Azimuddin worked as an undergraduate researcher for the University of Houston College of Pharmacy. Since joining the MD/MBA Program in July 2018, he has already left an indelible, positive mark on his class, and continues to impress.

Earlier this year, Azimuddin took advantage of an opportunity offered at Texas A&M’s McFerrin Center for Entrepreneurship and entered the Raymond Ideas Challenge. The campuswide competition encourages undergraduate and graduate students to dream up the next great product or service. Each entry must include a 45-second video pitch of your idea. So Azimuddin submitted his 45-second video pitch of his medical device “L-Clip” idea (a pressure-sensitive medical device for a laryngoscope), and won the $3,000 first-place prize. He won with the Best Idea, as well as the Video Pitch, which brought him another $1,000 prize. …Read more

Categories: Featured Stories, Mays Business, MBA, McFerrin Center for Entrepreneurship, News, Programs, Research, Spotlights, Students, Texas A&M

By Nicole Schubert ’19

Leadership and Marketing at Southwest Airlines

Ryan Green, Senior Vice President and Chief Marketing Officer at Southwest Airlines, spoke to the  Mays Business School MS-Marketing students on Feb. 28 as part of the Mays Transformational Leader Speaker Series. Green is a 1999 graduate of Mays Business School and a member of the Dean’s Advisory Board. Integrity, leadership, drive for excellence, and traditions are all qualities that drew him to Texas A&M University and later to Southwest Airlines.

As CMO, Green has a wide scope of responsibilities, including:

  • Go-to-market efforts
  • Digital platforms
  • Loyalty, partnerships, and products
  • Customer experience
  • Insight and analysis across all the areas listed above

Green said branding and advertising have been the newest and most challenging areas for him. He attributes this challenge to his strengths (Achiever, Analytical, Significance, and Relator as determined Clifton StrengthsFinder), which do not align as well to those areas of marketing. He balances this by enlisting people around him who are strong in this area. …Read more

Categories: Alumni, Dean Eli Jones, Executive Speakers, Featured Stories, Former Students, Marketing, Mays Business, News, Spotlights, Texas A&M

Round Rock High School graduate, finance junior Mikey Jaillet

Mikey Jaillet, a junior finance major at Mays Business School, was elected the Texas A&M Student Body President in the Spring 2019 elections. This is the second consecutive year that a Mays student has been elected to serve as Texas A&M’s Student Body President, as management major Amy Sharp was elected in the Spring 2018 election.

Jaillet’s victory was announced on Feb. 22, when Election Commissioner Mary Franklin announced the election results in the Memorial Student Center Flag Room. The results of the Spring 2019 elections were also released to vote.tamu.edu after Franklin’s announcement.

Jaillet said his experiences at Mays Business School significantly impacted his decision to run for Student Body President and shaped his campaign strategy.

“I think one of the biggest things I have learned at Mays is that you first have to be able to motivate yourself,” he said. “Mays does a great job of giving you the tools to be successful, but you have to be able to step up. Mays has really helped me in initiating the ability to take the first step to get things done.”

…Read more

Categories: Finance, Mays Business, News, Spotlights, Students, Texas A&M

When Phillips 66 Chairman and CEO Greg Garland ’80 recounted his nearly 40-year career during a visit to Texas A&M University, he offered this advice: Work with a purpose, embrace change, and don’t be afraid to fail.

He credits his professional success to good timing and great enthusiasm. He graduated from Texas A&M University in 1980 – what he termed “a great time to be in the oil and gas industry.”

“I interviewed with 16 companies and got 15 job offers,” he said.

It all started on a day when he failed to get on the interview sign-in sheets for companies. “I met a guy in an elevator who was from Phillips 66. I was in a T-shirt, shorts, and sandals. He said, ‘Come see me at 2:00,’ so I did. I don’t know what he saw in me, but it worked out great. You never know when an opportunity is going to present itself, so be ready.”

Garland’s visit was hosted by Mays Business School and the Colleges of Geosciences and Engineering.

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Categories: Alumni, Dean Eli Jones, Energy, Executive Speakers, Featured Stories, Mays Business, News, Spotlights, Texas A&M

SEC-member schools, business leaders and professionals attended the 4th annual conference to explore best practices in diversity and inclusiveness

Business leaders, working professionals, diversity officers, human resource officers, and others gathered at Texas A&M University for the 4th annual SEC Business School Diversity Conference on Feb. 27 through March 1.

Hosted by Mays Business School’s Office of Diversity and Inclusion, the conference focused on strategic planning for diversity and inclusion leadership.

The keynote speaker was Damon Williams, head of the Center for Strategic Diversity Leadership & Social Innovation and a senior fellow at the Wisconsin Equity and Inclusion Laboratory at the University of Wisconsin. He is one of the original architects of the Inclusive Excellence concept in American higher education and a nationally known leader in diversity leadership and responsibility.

As in previous SEC diversity conferences, held at Missouri, Arkansas, and LSU, the meeting aimed to:

  • Identify, advocate, and disseminate best practices and promote new initiatives about diversity and inclusion in business.
  • Conduct and promote research initiatives aimed at minority business students, staff, faculty and other stakeholders.
  • Empower academic and private sector professionals to become knowledgeable and engaged in diversity and inclusion practices.
  • Provide colleagues with professional development and resources to advance equity in recruitment and the classroom.

…Read more

Categories: Dean Eli Jones, Diversity and Inclusion, Featured Stories, Mays Business, News, Spotlights, Texas A&M

Each fall semester, Mays Business School students have the opportunity to apply to attend the SUMMIT conference. SUMMIT’s mission is “to empower students as developing leaders through purposeful reflection and honest self-awareness.” This weekend-long overnight conference includes dynamic speakers, small group activities, team building, and time dedicated to personal reflection. The conference took place this year from Feb. 1-3 at Stoney Creek Ranch, and on the final day the students were given the chance to anonymously share their key takeaways.

…Read more

Categories: Diversity and Inclusion, Featured Stories, Mays Business, News, Programs, Spotlights, Students, Texas A&M

By Leonard Berry

Published in The Conversation

“Cancer survivor” has become a catch-all phrase to refer to living individuals diagnosed with cancer at some point in their lives. Cancer clinics and clinicians, patient advocacy organizations and media reports commonly use the term.

Using cancer survivor as a descriptor is certainly an act with good intentions. After all, people diagnosed with cancer have a diverse array of physical, emotional, social and spiritual needs – and the language of survival can be empowering to many of them. For this reason, institutions that focus on cancer have framed the term broadly. For example, the National Coalition for Cancer Survivorship has defined cancer survivor as “any person diagnosed with cancer from the time of initial diagnosis until his or her death.”

Nevertheless, as marketing professors who study how to better serve patients, we were struck by the notion of applying the term “cancer survivor” so broadly that it would even include people who ultimately die of cancer.

Should the same term be used for the entire spectrum of living people who have experienced cancer, which represents more than 100 distinct diseases affecting approximately 14 million people in the United States?

A complex issue

Indeed, the published research on this question reflects its complexity. An analysis of 23 studies of how people diagnosed with cancer view the term “cancer survivor” shows that although many embrace it, others see it as inappropriate. Some of them fear not surviving if cancer recurs; others think the term itself is disrespectful to people who die of cancer or believe the term better fits people with cancers more serious than their own.

Still others simply don’t want to live with the “survivor label” or don’t think the term reflects who they are. In studies that ask patients to make a discrete yes–no choice about whether they identify as a cancer survivor, the percentage who say “yes” ranges from about 31 percent to 78 percent, depending on the type of cancer and other individual factors, with breast cancer patients generally showing greater affinity for the term than patients with other types of cancer.

Recognizing that forcing a yes–no choice on this delicate question is not ideal, we partnered with Dr. Katie Deming, a radiation oncologist at Kaiser Permanente, and Dr. Jeffrey Landercasper, clinical adjunct professor of surgery at the University of Wisconsin School of Medicine and Public Health, to conduct our own study of how current and former patients perceive the term “cancer survivor.” We measured reactions to the term in three ways: a seven-point scale from strongly disagree to strongly agree, a 100-point allocation exercise from 0 (negative) to 100 (positive) on a continuous scale, and an open-ended question, “What is your personal opinion about the phrase ‘cancer survivor’ and why do you feel as you do?” We analyzed more than 1,400 surveys completed by patients, primarily with breast cancer, who belong to the Dr. Susan Love Research Foundation’s Army of Women, an organization that connects researchers with people who want to participate in breast cancer research. About three-quarters of our respondents were currently undergoing cancer treatment.

Our findings reinforce the concern that motivated our study. Respondents’ average scores for the two quantitative questions were slightly above the scale midpoints, indicating many people are negatively disposed to the term. The open-ended question was especially revealing in documenting not only how respondents regarded the term but also why. Overall, about 60 percent of comments were negative, 29 percent positive, and 11 percent neutral.

Among the negative responses to the term “cancer survivor,” the most common theme had to do with its disregarding the patient’s fear of recurrence. One woman’s response captures the essence of this concern: “I feel like I’m tempting fate when I say I’ve survived it.”

Other women who felt negatively about the phrase made statements such as “I don’t deserve to carry the title proudly because I didn’t ‘suffer’ enough to earn [it]”; “I prefer not to define myself by my cancer diagnosis or status”; and “it erases the experience of those who [still] have or will die of the disease.”

Patients who felt positively about being called a cancer survivor often said they took pride in the accomplishment of surviving cancer – as one woman put it, “of winning the battle against this life-threatening disease.” Another said the term made her feel “empowered, instead of victimized.” Others cited the sense of community conferred by the phrase, specifically a “personal connection to other cancer patients.”

Our statistical analysis comparing respondents with negative perceptions versus positive perceptions of the term indicates that undergoing active cancer treatment, advanced cancer stage, and older age at diagnosis or study participation are associated with less positive perceptions.

Health care language should do no harm

The key takeaway from our study, and from other published research on the topic, is that using a single label to describe a diverse population of cancer patients in blanket fashion inevitably leaves a substantial percentage of them feeling unrepresented, perhaps even alienated, by the term – even though many others derive positive benefits from using and hearing it. In short, because the group of people typically described by the term is far from a monolith, a single phrase that is subjective rather than factual is unlikely to be up to the task. The label “cancer survivor” is not based on any specific fact related to a person’s particular treatment or diagnosis; it is plainly subjective.

Language used with and about patients is important and can cause needless distress when used without care. Why not let patients choose the language of their cancer-related identity so that it best reflects their own individual experiences and preferences? Existing research, including our own, suggests that the question is worth considering.

Categories: Featured Stories, Marketing, Mays Business, News, Research, Spotlights, Texas A&M

By Kiera Merritt ’19

The United States Department of Labor predicts, “Today’s learners will have eight to10 jobs by the age of 38.” A majority of these future jobs do not even exist yet. For instance, people interested in both robotics and law could become robotics ethicists to mitigate issues such as ownership of and culpability for decisions made by machines. Because of modern technological innovation, once unimaginable opportunities are becoming new careers.

On Jan. 25, Christopher Bishop – a nonlinear, multimodal careerist – provided students at Texas A&M University with insight into succeeding in these fields of the future. Throughout his life, Bishop continuously redeveloped his skills and created new jobs for himself.

He toured internationally as a musician with artists such as Robert Palmer and Chuck Berry; wrote advertising jingles, including the original “Gimme a Break” Kit Kat jingle; turned a conversation on a commuter train into a 12-year career at IBM; and now delivers presentations on the future of work around the world.

Each time Bishop switched careers, he focused on three fundamental tools for success:

  • Voice. Identify your own brand. Invest in what makes you stand out. Frame your persona on your own uniqueness.
  • Antenna. Connect your interests to events in the world. Seek sources based on your values and interests that help you stay informed. These sources include magazines, newspapers, blogs, YouTube videos, podcasts, or other forms of media.
  • Mesh. Share yourself with those who value your skills. LinkedIn is a valuable tool. Expand your network by adding at least five people each week. Reach out to others who share your interests and goals, and join groups to expand your connections. This puts you on the radar of people you would otherwise miss.

While creating new jobs can be a daunting process, the trepidation behind progress is nothing new. In fact, in 1589, Queen Elizabeth I refused to issue a patent for a mechanized knitting machine, “for fear it [would] put [her] poor subjects out of work.” However, the new workforce should look to the future without hesitation because, as Bishop stated, “As long as there are problems, there will be jobs.”

The Mays Innovation Research Center hosted this event.

Categories: Centers, Entrepreneurship, Featured Stories, Jobs, Mays Business, Mays Innovation Research Center, News, Research, Spotlights, Students, Texas A&M