Lead Story

Leonard Berry only second to receive “Big 4” marketing honors during career

Dorian Martin, August 3rd, 2018

Fifty years into his career of studying marketing, Leonard Berry continues to garner accolades. The Mays Business School leader is only the second person in history to receive the “Big 4” national marketing awards – a grand slam of sorts.

Berry is a University Distinguished Professor of Marketing, Regents Professor, Presidential Professor for Teaching Excellence, and holder of the M.B. Zale Chair in Retailing and Marketing Leadership at Mays Business School,

He received the fourth prestigious award, The Sheth Foundation Medal for Exceptional Contribution to Marketing and Practice, during the American Marketing Association (AMA) Summer Academic Conference on Aug. 10. …Read more

Certainly not every marketing student will end up owning a high-class department store like Neiman-Marcus, but at the Mays College he or she at least has the chance to think like a marketing entrepreneur.

Mays students will have the opportunity this spring to compete in the Stanley Marcus Retailing Communications Competition, which gives them the opportunity to generate solutions to businesses’ real-life problems.

Essentially, students choose a local retail business and try to come up with changes in strategy that would improve the operation, says marketing professor Larry Gresham. Then they will spend time with the business owner, observing how the company runs and conducting primary research.

“The primary objective of the project is to provide students with a first-hand look at the problems and opportunities faced by retailing organizations in a competitive and rapidly changing environment,” Gresham says.

Sponsored by Neiman-Marcus and administered by the Center for Retailing Studies (CRS), the competition is open to students enrolled in Marketing 325, an upper-division retailing course. The teams who are selected as finalists will present their projects to a panel of judges, including representatives from the CRS and its student committee, as well as local merchants and representatives from Neiman-Marcus.

Categories: Departments, Faculty, Students

Marketing Professor Dr. Rajan Varadarajan has been named the first Ford Motor Company Chair in Consumerism/E-Commerce/E-Business. Ford established the chair position last year to support a nationally recognized marketing scholar who provides academic and professional program leadership in the areas of e-commerce, e-business and consumerism.

Varadarajan, who also serves as the head of the Department of Marketing, has published a number of journal articles on corporate, business and marketing strategy, marketing management and global competitive strategy, as well as co-authored a textbook. He has been recognized by Texas A&M and the Mays College for his research achievements.

Categories: Departments, Faculty, Texas A&M

In today’s tight job market, Mays MBA students are keenly aware of the one the thing they must learn how to do. (And, do it well.) Network.

With the help of corporate professionals, more than 100 Mays MBA students got a chance to polish up their social skills at the Business Skills Development Conference. Sponsored by the MBA Association (MBAA), panelists provided tips on topics, such as how to work a room, networking and succeeding in your career.

According to Heath Barber, a first-year MBA student and vice president of the MBAA, having good networking and business etiquette skills are even more critical today.

“I believe more companies are placing higher importance on these skills,” he says. “It may not be that glamorous of a topic, but the conference was very helpful, especially for our international students.”

Categories: Programs, Students

Mays graduate student Daniel O. Reyes recently received a $5,000 scholarship given by the National Society of Hispanic MBAs (NSHMBA) and the Hispanic Scholars Fund (HSF).

The Harlingen native is earning a master’s in management information systems at the Mays College and Graduate School of Business. “It’s really nice to receive an unexpected grant to finance my education, especially since I’m supporting myself in grad school,” he says.

Reyes believes he was chosen to receive the award, funded by NSHMBA and Lockheed Martin, not just because of his academic progress and leadership abilities. But also because of his commitment to community service — something he plans to continue in the future.

“I love children, and I love teaching,” Reyes explains. “For years I’ve volunteered to help in various programs that work with kids, most recently for Helping One Student to Succeed and America Reads.”

Reyes also worked for two years with the Bush office in Houston, an experience, he says, that taught him the importance of public service. “I think NSHMBA gave me this award because they view philanthropy as a cyclical process,” he says. “They’ll help me, and I’ll help future generations.”

Categories: Former Students, Students

Lorraine Eden, associate management professor, was recently named one of the first recipients of the Bush Excellence in International Research Faculty Award.

The award program was established by the George Bush Presidential Library Foundation to recognize excellence in international teaching and research. Recipients of the awards received a $2,500 gift.

An economist, Eden specifically focuses on multinational enterprises, particularly in the areas of transfer pricing and international taxation. Prior to joining the college in 1995, she was a tenured professor in the School of International Affairs at Carleton University in Ottawa, Canada.

Categories: Departments, Faculty

For the second straight year, the Mays MBA Program was named to the Financial Times‘ 2002 ranking of the top 100 MBA programs worldwide. This is quite an accomplishment, considering the competition. The ranking only includes 56 MBA programs from the United States.

“There are approximately 2,000 MBA programs worldwide so to be included in this ranking is a definite positive for our program,” says Mays MBA Program Director Dan Robertson.

The Mays program was ranked 82nd in the overall list. Robertson admits he wants to see that improve, but is still pleased because once again the program ranks first in value. “We are aware that this year’s ranking represents a change from our ranking of 67th last year,” he says. “However, several additional points come out of this year’s ranking. For example, among U.S. state-supported programs, we rank number 24 and for this group, the Mays MBA Program ranks number one in terms of “value for the money.”

The Financial Times surveyed the class of 1998, specifically looking at their salaries three years after graduation. The ranking also places heavy emphasis on the difference between pre-MBA salaries and current compensation.

Categories: Departments, Faculty, Programs

Mays student Seth McKinney, the starting center on the Texas A&M football team, has been named a first-team Verizon Academic All-American as selected by the College Sports Information Directors of America (CoSIDA). McKinney has already earned his bachelor’s degree in information and operations management and is currently pursuing his master’s degree in the same field of study.

McKinney, who posted a 3.73 grade point average as an undergraduate, made his 50th consecutive start at center for the Aggie football team at the recent Galleryfurniture.com Bowl. To be nominated for the honor, the student-athlete must be a starter or important reserve with at least a 3.20 cumulative grade-point average (on a 4.0 scale) for his career.

To read more about Seth, check out his Life Stories feature in the September issue.

Categories: Departments, Students

It’s probably fair to say that most doctoral students are ecstatic when they complete their dissertations. Assistant Management Professor Dr. Wendy Boswell has reason to be even more excited.

The 2000 Cornell University graduate recently received honorable mention in the Industrial Relations Research Association’s 2001 Best Dissertation Competition. Boswell’s dissertation, “Aligning Employees with the Organization’s Strategic Objectives: Out of ‘Line of Sight,’ Out of Mind,” contributes to the emerging debate regarding employee engagement with the strategic goals of the organization.

Categories: Departments, Faculty

The Texas Business Hall of Fame recently recognized second-year MBA student Dustin Stanton for his performance in the classroom. He was among 20 MBA students from across the state that received the annual scholarship award.

According to MBA Program Director Dr. Dan Robertson, it’s no surprise that Stanton was honored by the Hall of Fame. “Dustin has that rare combination that I wish all our MBA students had,” says Robertson, who nominated Stanton for the award. “He’s incredibly gifted academically, but also has the interpersonal skills and gives back to the MBA program.”

Stanton, who graduated with a bachelor’s in agriculture economics from Oklahoma State, worked at John Deere Company prior to attending the Mays College.

Categories: Departments, Faculty, Programs, Students

Advising students, assisting with projects and events, overseeing incoming and outgoing money. Welcome to the lives of several staff members in the Mays College. Faculty and students no doubt play center stage in a university setting. But, it’s the dedicated staff members keep things running (and keep people paid).

For four Mays staff members, that’s clearly the case. The college recently recognized these women for their exemplary service at its annual staff awards.

Those honored include Holly Clark, Center for Retailing Studies; Kristi Mora, Department of Management; Claudia Orum, Center for International Business Studies; and Jody Trenckmann, Department of Marketing.

Congratulations to this year’s recipients!

Categories: Departments, Faculty