Texas A&M University Mays Business School
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Texas A&M University Mays Business School
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An AI Coach for Kinder, Better Feedback

Developed by a Texas A&M marketing scholar, EMPATHY AI helps professionals across industries deliver constructive feedback that motivates instead of demoralizes.

Arch Aplin and Mays Business School stakeholders at the naming ceremony

Arch H. Aplin III ’80 Department of Marketing Naming Honors Buc-ee’s Founder

Created at Mays Professor Alina Sorescu

Navigating Geopolitical Storms: How Firms Can Mitigate Investor Backlash During Conflict

Created at Mays Len Berry

Beyond Financial Profit: How Organizations Are Building a Better World

Driving Innovation in Peru | Impulsando la Innovación en el Perú

Huachao Gao

When Health Fears Meet Food Waste: Understanding Pandemic Consumer Behavior

Keith Wilcox

Bridging the Divide: Redefining Practical Relevance in Consumer Behavior Research

Created at Mays Len Berry

Do No Harm: Researchers Help Doctors Identify Words They Should Never Say To Patients

These “never words” can cause harm if said by clinicians to patients and families dealing with serious illness.

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The Power of Social Disincentives: Rethinking User Motivation in Online Communities

Created at Mays Ximena Garcia-Rada

Understanding Consumption Sacrifice: A New Lens on Consumer Behavior