The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective
Journal of Marketing
Alina Sorescu December 2021
Research
Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment
Journal of Marketing
Shrihari (Hari) Sridhar May 2020
When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases
Journal of Consumer Research
Nicholas Olson October 2020
From Cradle to Grave: How Childhood and Current Environments Impact Consumers’ Subjective Life Expectancy and Decision Making
Journal of Consumer Research
January 2020
Proposing a Bill of Rights for Patients with Cancer
JCO Oncology Practice (formerly known as Journal of Oncology Practice)
Leonard L. Berry February 2020
Using Evidence to Design Cancer Care Facilities
American Journal of Medical Quality
Leonard L. Berry January 2020
Leveraging service recovery strategies to reduce customer churn in an emerging market
Journal of the Academy of Marketing Science
Amalesh September 2020
Is it too complex? The curious case of supply network complexity and focal firm innovation
Journal of Operations Management
Amalesh October 2020
Impact of buyer-supplier network complexity on firms’ greenhouse gas (GHG) emissions: An empirical investigation
International Journal of Production Economics
Amalesh December 2020
Covid-19′ s impact on supply chain decisions: Strategic insights from NASDAQ 100 firms using Twitter data
Journal of Business Research
Amalesh December 2020
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Journal of Marketing
Alina Sorescu March 2020
Creating Value Through Quality Service
Organizational Dynamics
Janet Turner Parish July 2020
Driving growth of Mwallets in emerging markets: a retailer’s perspective
Journal of the Academy of Marketing Science
Amalesh July 2019
Finding Hope and Healing When Cure is Not Possible
Mayo Clinic Proceedings
Leonard L. Berry April 2019
The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/ Standardization for Profit Growth in Multinational Corporations
Journal of International Marketing
David A. Griffith April 2019
Social Comparison in Retailer-Supplier Relationships: Referent Discrepancy Effects
Journal of Marketing
David A. Griffith January 2019
Short- and Long-term Market Returns of International New Product Codevelopment Alliances
Journal of the Academy of Marketing Sciences
David A. Griffith January 2019
Childhood Scarcity and Self-Confidence: Evidence from Consumers’ Time Judgments
Journal of the Association for Consumer Research
December 2019
Personal Accounts and an Anatomy of Conceptual and Theoretical Articles in the Special Issue
Journal of Marketing Management
Manjit S. Yadav March 2019
Generating Technology Evolution Prediction Intervals Using a Bootstrap Method
ASME Journal of Mechanical Design
Venkatesh Shankar January 2019
System Evolution Prediction and Manipulation Using a Lotka-Volterra Ecosystem Model
Design Studies
Venkatesh Shankar January 2019
Modeling Emerging- Market Firms’ Competitive Retail Distribution Strategies
Journal of Marketing Research
Amalesh April 2019
Understanding the structural characteristics of a firm’s whole buyer-supplier network and its impact on international business performance
Journal of International Business Studies
Amalesh March 2019
Putting Healing Back at the Center of Health Care
Harvard Business Review
Leonard L. Berry May 2019
Service Innovation is Urgent In Healthcare, AMS Review
AMS Review (Academy of Marketing Science)
Leonard L. Berry May 2019
Service Guarantees Have a Place in Healthcare
Annals of Internal Medicine
Leonard L. Berry January 2019
The Effects of Scarcity on Consumer Decision Journeys
Journal of the Academy of Marketing Science
September 2019
How Financial Constraints Influence Consumer Behavior: An Integrative Framework
Journal of Consumer Psychology
October 2018
A Path to More Enduring Happiness: Take a Detour from Specific Emotional Goals
Journal of Consumer Psychology
Nicholas Olson October 2018
Reciprocal Value Sharing in ManufacturerRetailer Relationships: The Case of New Product Introductions
Marketing Letters
David A. Griffith March 2018
The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors’ Culture
Journal of Marketing
David A. Griffith October 2018
Can an Unpredictable Childhood Environment Enhance Working Memory? Testing the Sensitized-Specialization Hypothesis
Journal of Personality and Social Psychology
January 2018
Pricing Hybrid Bundles by Understanding the Drivers of Willingness to Pay
Journal of Academy of Marketing Science
Venkatesh Shankar May 2018
From Browsing to Beyond: The Needs-Adaptive Shopper Journey Model
Journal of Association of Consumer Research
Venkatesh Shankar July 2018
Shaping the Future: Product Performance Evolution Prediction and Manipulation Using Lotka-Volterra Equations
ASME Journal of Mechanical Design
Venkatesh Shankar March 2018
Hands off My Brand: The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits
Journal of Marketing
Alina Sorescu December 2018
Socioeconomic Status, Unpredictability, and Different Perceptions of the Same Risk
Behavioral and Brain Sciences
January 2018
Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry
Journal of Marketing
Amalesh September 2018
A Study Shows the Best Times of Day to Post to Social Media
Harvard Business Review
Shrihari (Hari) Sridhar September 2018
Scheduling Content on Social Media: Theory, Evidence, and Application
Journal of Marketing
Shrihari (Hari) Sridhar October 2018
Promotions as competitive reactions to recalls and their consequences
Journal of the Academy of Marketing Science
Shrihari (Hari) Sridhar October 2018
Rising prices under declining preferences: the case of the US print newspaper industry
Marketing Science
Shrihari (Hari) Sridhar January 2018
The Unequal Effects of Partisanships on Brands
Harvard Business Review
Shrihari (Hari) Sridhar March 2018
Making Emerging Phenomena a Research Priority
Journal of the Academy of Marketing Science
Manjit S. Yadav May 2018
Two Centuries of Innovations and Stock Market Bubbles
Marketing Science
Alina Sorescu December 2018
Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective
Journal of Business Research
Amalesh December 2018
Event study methodology in the marketing literature: an overview
Journal of the Academy of Marketing Science
Daniel Singletary March 2017
The Role of Kindness in Cancer Care
JCO Oncology Practice (formerly known as Journal of Oncology Practice)
Leonard L. Berry November 2017
When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News
Journal of Marketing
Alina Sorescu December 2017
Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of the Future
Journal of Marketing Research
Alina Sorescu December 2017