Research

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

2020 

Technological advances have resulted in a hyperconnected world, requiring a reassessment of branding research from the perspectives of firms, consumers, and society. Brands are shifting away from single ownership to shared ownership, as […]

Proposing a Bill of Rights for Patients with Cancer

2020 

Proposing a Bill of Rights for Patients with Cancer

Using Evidence to Design Cancer Care Facilities

2020 

Using Evidence to Design Cancer Care Facilities   Abstract The nuts and bolts of planning and designing cancer care facilities—the physical space, the social systems, the clinical and nonclinical workflows, and all […]

Finding Hope and Healing When Cure is Not Possible

2019 

Traditional medical training focused on curing disease may not prepare clinicians to provide comfort and solace to their patients facing life-limiting illness. But dying patients and their families still need healing, and […]

Generating Technology Evolution Prediction Intervals Using a Bootstrap Method

2019 

Technology evolution prediction is critical for designers, business managers, and entrepreneurs to make important decisions during product development planning such as R&D investment and outsourcing. In practice, designers want to supplement point […]

Leveraging service recovery strategies to reduce customer churn in an emerging market

2019 

Building on the properties of emerging markets, we investigate how a firm should align its service recovery strategies with different types of service failure to reduce customer churn in an emerging market. […]

Modeling Emerging- Market Firms’ Competitive Retail Distribution Strategies

2019 

In emerging markets, the effective implementation of distribution strategies is challenged by underdeveloped road infrastructure and a low penetration of retail stores that are insufficient in meeting customer needs. In addition, products […]

Personal Accounts and an Anatomy of Conceptual and Theoretical Articles in the Special Issue

2019 

This introduction outlines the articles included in this Special Issue, highlighting the benefits of producing conceptual articles in consumer and marketing theory and research. In summarizing these articles, we also emphasize the […]

Putting Healing Back at the Center of Health Care

2019 

This article recently appeared in the Harvard Business Review’s June issue wherein it discusses the power of healing in health care.  However, it focuses on the premise that healing can be a […]

Same or Different? An Aesthetic Design Question

2019 

Should brands selling status goods design high‐end and low‐end products to look the same or different? In this paper, we study how brands make this aesthetic design differentiation decision.We first empirically analyze […]

Service Innovation is Urgent In Healthcare, AMS Review

2019 

Healthcare is a service setting where meeting the needs of customers (patients and their families) is uniquely challenging. But the necessity, complexity, cost, and high-emotion nature of the service, as well as […]

Short- and Long-term Market Returns of International New Product Codevelopment Alliances

2019 

Strategic alliances entail process-oriented decisions, in which information about outcomes is unveiled over time. Therefore, it is difficult for investors to gauge the value of such decisions in the short term; longitudinal […]

Social Comparison in Retailer-Supplier Relationships: Referent Discrepancy Effects

2019 

Social comparisons among suppliers connected through a common retailer pose significant management challenges for the retailer. For instance, a focal supplier’s social comparison can result in upward or downward referent discrepancy, decreasing […]

System Evolution Prediction and Manipulation Using a Lotka-Volterra Ecosystem Model

2019 

System evolution prediction is critical for designers to make R&D and outsourcing decisions. Many descriptive models are used for this purpose, but they have several limitations. In this paper, we extend the […]

The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/ Standardization for Profit Growth in Multinational Corporations

2019 

For business success and continued growth, multinational corporations (MNCs) must work to efficiently leverage interactions with customers dispersed across geographic boundaries. Under the framework of the attention-based view, this study examines the […]

Understanding the structural characteristics of a firm’s whole buyer-supplier network and its impact on international business performance

2019 

Building on the network theory and the concept of organizational ambidexterity, we investigate the impact of structural characteristics of a firm’s whole buyer–supplier network: network density, betweenness centralization, and average clustering coefficient […]

A Path to More Enduring Happiness: Take a Detour from Specific Emotional Goals

2018 

Although much of consumption behavior is prompted by the pursuit of happiness, enduring happiness remains elusive, since happiness is destined to adaptation. Our research identifies a novel yet simple method of slowing […]

A Study Shows the Best Times of Day to Post to Social Media

2018 

Content platforms (e.g., newspapers, magazines) post several stories daily on their dedicated social media pages and promote some of them using targeted content advertising (TCA). Posting stories enables content platforms to grow […]

Driving growth of Mwallets in emerging markets: a retailer’s perspective

2018 

The technology growth and evolving customer expectations in emerging markets have led firms to search for strategic tools to engage customers. The digital payment industry has seen the emergence of a new […]

From Browsing to Beyond: The Needs-Adaptive Shopper Journey Model

2018 

We propose a theory-based model of the shopper journey, incorporating the rich literature in consumer research and marketing research. We also take into account the evolving retailing landscape, characterized by significant knowledge, […]

How Financial Constraints Influence Consumer Behavior: An Integrative Framework

2018 

Financial constraints are economic limitations on behavior. Given that millions of people experience chronic or episodic financial constraints, we sought to review research that provides insight into how they affect consumer behavior. […]

Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective

2018 

Racial diversity is considered an integral part of the business world. The extant literature has focused on the effect of racial diversity on a firm’s financial performance and presented mixed findings. Building […]

Investigating the Influence of Characteristics of the New Product Introduction Process on Firm Value: The Case of the Pharmaceutical Industry

2018 

Scholars identify several benefits of new product introductions (NPI), yet prior literature largely overlooks how the process of NPI generates marketplace insights and influences subsequent products. Building on the concept of absorptive […]

Pricing Hybrid Bundles by Understanding the Drivers of Willingness to Pay

2018 

Many companies are increasingly selling hybrid bundles, which comprise one or more goods and one or more services. Hybrid bundle pricing depends on understanding consumer willingness to pay (WTP) for the bundle, […]

Promotions as competitive reactions to recalls and their consequences

2018 

Firms may profit from responding to competitors’ product recalls, but relatively little is known about the nature and efficacy of these reactions. The authors empirically (1) test the link between a major […]

Reciprocal Value Sharing in ManufacturerRetailer Relationships: The Case of New Product Introductions

2018 

Prior literature examined reciprocity in the context of value creation. However, research has yet to examine whether reciprocity exists in value sharing. To address this gap, the authors examine retailer’s reciprocal value […]

Rising prices under declining preferences: the case of the US print newspaper industry

2018 

Between 2006 and 2011, daily print newspapers in the United States lost 20% of their paid subscribers, partly because of the increasing availability of alternative sources of news, such as free content […]

Scheduling Content on Social Media: Theory, Evidence, and Application

2018 

Content platforms (e.g., newspapers, magazines) post several stories daily on their dedicated social media pages and promote some of them using targeted content advertising (TCA). Posting stories enables content platforms to grow […]

Shaping the Future: Product Performance Evolution Prediction and Manipulation Using Lotka-Volterra Equations

2018 

During the development planning of a new product, designers rely on the prediction of the product performance to make business investments and frame design strategy. The S-curve model is commonly used for […]

The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors’ Culture

2018 

The marketing–finance interface literature has investigated the direct link between innovativeness and stock returns. The authors extend this research by focusing on two open questions: How and under what conditions is innovativeness […]

The Unequal Effects of Partisanships on Brands

2018 

As an increasing number of executives use their company soapboxes to espouse values unrelated to the businesses they run, they must think carefully about how their actions align with the attitude of […]

Two Centuries of Innovations and Stock Market Bubbles

2018 

The interplay between innovation and the stock market has been extensively studied by scholars across all business disciplines. However, one phenomenon remains understudied: the association between innovation and stock market bubbles. Bubbles—defined […]

Event study methodology in the marketing literature: an overview

2017 

Event studies examine stock price movements around corporate events. These events can be voluntary firm announcements (e.g., new product introduction, alliance formation, channel restructuring) or announcements made by other entities such as […]

Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of the Future

2017 

Investors routinely follow firms’ communications and actions in order to form expectations about the future performance of firms. The authors propose a set of firm and industry characteristics that influence the formation […]

The Role of Kindness in Cancer Care

2017 

Role of Kindness in Cancer Care   Abstract The wonders of high-tech cancer care are best complemented by the humanity of high- touch care. Simple kindnesses can help to diffuse negative emotions […]

When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News

2017 

Firms routinely use press releases to announce the launch of their new products. An examination of these press releases shows that in approximately 7% of cases, firms issue new product announcements concurrently […]

Customer Satisfaction and Long-Term Stock Returns

2016 

We reexamine the relation between customer satisfaction (measured by the American Customer Satisfaction Index (ACSI)) and long-term stock returns, using statistical tests that are well-specified in the presence of industry clustering. Our […]

Essentials for Improving Service Quality in Cancer Care

2016 

Introduction Some 1.6 million Americans were diagnosed with cancer in 2015, according to American Cancer Society estimates, at an annual cost exceeding $125 billion.1,2 Despite breathtaking scientific achievements in diagnosis and treatment, […]

Managing the Clues in Cancer Care

2016 

After building a strong relationship with her medical oncologist and giving informed consent for intensive chemotherapy, a middle-aged woman with newly diagnosed large cell lymphoma was ushered through an unmarked door into […]

Mobile Marketing: The Way Forward

2016 

Firms spent about a quarter of their digital budget on mobile, and mobile will contribute nearly a quarter of all digital revenues in 2015 (eMarketer 2015). Mobile marketing has grown substantially in […]