Hands off My Brand: The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

December 2018 | Sorescu, Alina

Author

Co-author(s)

  • Larisa Ertekin
  • Mark Houston

Publication(s)

Journal of Marketing

Web Link

http://journals.ama.org/doi/abs/10.1509/jm.17.0328?code=amma-site