Innovation Metrics

September 2011 | Shankar, Venkatesh

No firm can last forever on its existing products. It is necessary for a firm to invest for the future through either entirely new products or enhancements of existing products/services. Thus, investments on innovations constitute a major proportion of firms’ total investments. To manage their investments in innovation, firms track the success and progress of their innovations. There is a growing body of research on innovation metrics. This book chapter reviews and summarizes the key issues relating to innovation metrics.



  • David Reibstein


John Wiley & Sons

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