September 2011 | Shankar, Venkatesh
No firm can last forever on its existing products. It is necessary for a firm to invest for the future through either entirely new products or enhancements of existing products/services. Thus, investments on innovations constitute a major proportion of firms’ total investments. To manage their investments in innovation, firms track the success and progress of their innovations. There is a growing body of research on innovation metrics. This book chapter reviews and summarizes the key issues relating to innovation metrics.
- David Reibstein
John Wiley & Sons