Dr. Alok Saboo

Taylor E. Little Jr. Associate Professor of Marketing
Georgia State University

Dr. Saboo is a 2019 Marketing Science Institute (MSI) Young Scholar and was named by Poets and Quants as one of the Top 40 under 40 Business School Professors Worldwide in 2017. He teaches Product and Brand Management at the undergraduate level and Marketing Management at the graduate level and has received several teaching excellence awards.

Dr. Saboo is primarily interested in leveraging data and analytics to improve the effectiveness of firms’ marketing actions and help firms increase the returns on their marketing investments. His research falls in three broad areas: 1) enhancing outcomes of organizational actions such as mergers and acquisitions or product recalls, 2) developing dynamic marketing resource allocation approaches, and 3) improving marketing actions such as those related to innovation and customer management. His research is published in premier journals, including Marketing ScienceJournal of Marketing ResearchJournal of MarketingManagement Information Systems Quarterly (MISQ), and International Journal of Research in Marketing (IJRM). He is currently an Associate Editor of the Journal of Marketing Research and serves on the editorial review boards of the Journal of MarketingInternational Journal of Research in Marketing (IJRM), and Journal of Business Research (JBR) and regularly serves as a referee for several top-tier journals.