Dr. Justin Lawrence

Assistant Professor of Marketing & Spears Faculty Fellow

Oklahoma State University

Justin Lawrence, Ph.D., is an assistant professor of marketing and Spears Faculty Fellow at the Spears School of Business at Oklahoma State University. He teaches courses in marketing research, marketing analytics, and sales management. His research has been featured in top marketing journals such as Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science. Dr. Lawrence received a master’s degree in Business Administration from the University of Iowa and a Ph.D. in Business Administration-Marketing from the University of Missouri. Prior to pursuing his doctoral studies, Dr. Lawrence held leadership positions in sales and pricing strategy at multiple Fortune 500 firms.