Dr. Sarang Sunder

Associate Professor
Indiana University

Dr. Sunder received his PhD and master’s degrees in Marketing from Georgia State University and his undergraduate degree in mechanical engineering from Anna University, India. His research focuses on applying rigorous statistical methodologies to answer relevant marketing and public policy questions. His current research interests include Customer Relationship Management (CRM), salesforce management, causal inference, and peer effects. Sarang’s research has been featured in various premier journals such as the Journal of Marketing Research, Journal of Marketing, Marketing Science, Harvard Business Review, Journal of Retailing, and the Journal of International Marketing.

Dr. Sunder is the recipient of prestigious awards such as the John Howard/AMA Doctoral Dissertation award, Mary Kay/AMS Doctoral Dissertation, and the AMA-MRSIG/Don Lehmann award as well as various research grants such as the 2015 SEF/Neil Rackham grant for studying salesforce turnover.