Lead Story

Finding hope and healing when cure is not possible

Mays Business School, March 27th, 2019

Research in Mayo Clinic Proceedings emphasizes doctors’ need to facilitate hope

Hope is an elusive but essential element of the healing process – and it is something in which clinicians can actively participate and guide patients and their families.

In a paper “Finding Hope and Healing When Cure is Not Possible,” published in Mayo Clinic Proceedings, the authors, which include Texas A&M University Distinguished Professor and Regents Professor Leonard Berry, outline the importance of intrinsic hope – the hope centered on being in the present rather than on working toward future goals.

Clinicians can play a pivotal role in giving family members time “out of the fight” to reflect and plan for an unknown future. As patients face the end of life, physicians still have a profoundly important healing role to play: facilitating the evolution of hope.

The authors come from all sides of the issue: a clinician with 40 years in practice, including 25 years in hospice and palliative care settings; a health services researcher who has interviewed and grieved with parents whose children have incurable cancer; a critical care physician who has endured and recovered from critical illness; and a health services researcher who has published extensively on cancer care delivery. They are:

  • Brad Stuart, M.D., Chief Medical Officer of Coalition to Transform Advanced Care
  • Tracey Danaher, Ph.D., Professor of Marketing at Monash University
  • Rana Awdish, M.D., Director of the Pulmonary Hypertension Program at Henry Ford Hospital
  • Leonard Berry, Ph.D., University Distinguished Professor and Regents Professor at Texas A&M’s Mays Business School

They explore the evolution of hope for patients and their families during the course of incurable illness, while also examining how clinicians can actively participate in, and even guide, the healing process. They also discuss healing in the context of incurable childhood brain tumors and include many comments from parents, but the principles and approaches they present apply to the care of incurable patients of any age or diagnosis.

Video: https://www.youtube.com/watch?v=g1OlWRef7rA&feature=youtu.be

 

Mays Business School hosted the 2nd annual Interactive Marketing Research Conference (IMRC) during March 27-29 at the CityCentre campus in Houston. Dr. Venky Shankar, Coleman Chair Professor of Marketing at Mays, chaired the event. Approximately fifty researchers from all over the world attended to showcase their research on data and market trends, featuring over twenty topics.

Keynote Presentations
The event kicked off on Wednesday, March 27, with a research poster session, followed by a reception at the nearby Hotel Sorrells with an address from Mays Business School Dean Eli Jones.

Thursday morning began with an industry keynote address from Damian Fernandez-Lamela, VP Analytics at Fossil. Fernandez-Lamela spoke on the watch market experiencing continuous negative growth from since 2015, with major disruptions in two areas, product technology and distribution/supply chain. The goal of the Fossil marketing department now is to improve the ROI and make smarter decisions using analytics. The company is also working on expanding its focus from just the U.S. to the global market. He also highlighted two marketing challenges: analyzing every touch point along the purchase journey, and determining consumer willingness to pay using surveys.

The academic keynote address came from K. Sudhir, James L. Frank Professor of Marketing at Yale University. Sudhir discussed changes associated with the big data revolution in the customer journey (marketing, engineering/CS, social science) and transparency across firm silos (cross-functional coordination). Sudhir is director of the Yale China India Insights (CIIP) Program. He leads the data-driven consulting and research collaborations with a range of Fortune 500 companies at the Yale Center for Customer Insights.

Thursday concluded with a dinner and a keynote address from Puneet Manchanda, Professor of Marketing at the University of Michigan’s Ross School of Business. Manchanda focused on the topic of how society achieves content creation and consumption through a historic analysis of online behavior with the news publishing industry as the focus. Going forward, “if you’re not willing to reward people for creating content, you won’t have it,” he explained.

Award Winner
Mays Marketing Ph.D. student Unnati Narang was presented with the 2018 Shankar-Spiegel Award for the best dissertation research in interactive marketing. Her proposal was chosen from a large competitive pool of research proposals. Her research is on mobile marketing, in particular, retailer mobile apps.

Research Presentations
The research presentations by academics covered a gamut of topics, including social media, mobile marketing, robots, digital consumer behavior, and artificial intelligence. A wide array of methodologies were on display, ranging from econometrics to field experiments to machine learning.

Panel Discussion
Friday’s events included a panel discussion on interactive marketing with Pat Coyle, Chief Revenue Office for Texas A&M Athletics, Sarah Darilmaz, Head of Audience Excellence for Annalect , and Vineeth Ram, Chief Revenue Officer for OLI Systems.

Coyle focused on identifying the anonymous customer/fan and using data to track their behavior. He explained how fans wants camaraderie, consistency, recognition, and access to sports and their team. He talked about how to engage fans who approach athletics with a lot of passion through digital marketing.

Darilmaz spoke about digital billboard marketing and using geolocation data to support marketing content for the audience. She also discussed the difficulties with digital advertising against the privacy vs. personalization trade-off.

Ram discussed his experience in Business-to-Business (B2B) eCommerce, working with artificial intelligence technologies, and collaborating with digital publication companies, to grow OLI’s social media presence. He added that comparative metrics on digital media is what governs strategy.

ABOUT MAYS BUSINESS SCHOOL

At Mays Business School, we step up to advance the world’s prosperity. Our mission is to be a vibrant learning organization that creates impactful knowledge and develops transformational leaders. Mays Business School educates more than 6,400 undergraduate, master’s and doctoral students in accounting, finance, management, management information systems, marketing and supply chain management. Mays consistently ranks among the top public business schools in the country for its programs and for faculty research.

Categories: Faculty, Marketing, Mays Business, News, Research, Texas A&M, Uncategorized

Written by Steven Mancillas:

The Business & BBQ Professional Development Wisdom Workshop united two very different parts of campus – the Business Honors program and the Meat Science department. The event highlighted three unique elements that characterize the Mays Business School experience: passion, culture, and community.

To begin, in the Business Honors program, a Professional Development event serves to foster the growth of students both personally and professionally. A majority of the events consist of meeting with industry leaders (Mays Leadership Forum), hearing from policy experts and government leaders at the Bush School (Lecture Series), or participating in a Wisdom Workshop. A Wisdom Workshop is a presentation given by a current student on a unique topic that is uncharacteristic, yet beneficial for other Business Honors students. So, naturally, the topic of barbecue fit these criteria.

My background in the barbecue realm consists of serving as a Texas BBQ 101 (ANSC 117) teaching assistant and pursuing a minor in Meat Science under the College of Agriculture & Life Sciences. As a freshman in ANSC 117, I was the only business student in a room full of agriculture majors. While this was daunting at first, Dr. Savell, the ANSC 117 professor, offered an adage that served to contextualize my experience: “Barbecue is about fellowship first, and food second.Since that class, I have discovered a passion for Meat Science, ultimately adding it as a minor to my Business Honors & Finance degree.

The presentation consisted of three segments: “What is Meat Science?”, “What is BBQ?”, and lunch. During this time, I spoke about how the barbecue elective sparked my interest in the origins of this university – agriculture. This interest quickly became a passion after my first animal science class – a passion rooted in a genuine interest in the livestock industry and its impact on society. A large component of the Wisdom Workshop was demonstrating the nature of all possibilities at Texas A&M to connect one’s passion with their education – I hope that my story stands as an example of this.

…Read more

Categories: Business Honors, Mays Business, News, Spotlights, Students, Texas A&M

An agency team of 28 students in the Aggie Advertising Club and Lisa Troy’s advanced advertising class at Texas A&M University placed second in the district level American Advertising Association’s National Student Advertising Competition.  The team also won a special award for Best Media Plan.  Held in Shreveport, LA April 4 – 6, the competition involved a case study outlined by the current year’s corporate sponsor, Wienerschnitzel. Students spent two full semesters researching and building a $25 million, fully integrated marketing campaign, preparing a professional quality campaign plan book, and presenting the plan to judges at the competition.  Over 150 schools across the country participate in the event each year and the Tenth District, in which Texas A&M participates, is one of the most competitive.

The 2020 Good Bull Advertising team will form in the fall to prepare for next year’s competition.  Students will be seeking donations to help cover the costs of campaign development and travel.  For more information, contact Dr. Lisa C. Troy at LTroy@mays.tamu.edu.

2019 Advertising Competition Team Members: Faiaz Ahbab, Lakyn Allen, Andrew Barker, Sheyanne Chumchal, Tarah Cochran, Maggie Edwards, Shelby Edwards, Shelby Estep, Lindsey Evans, Siobhan Fahy, Clara Gotthardt, Rebecca Griffith, JJ Handy, Kourtney Harris, Michelle Hassler, Luke Jander, Tim Lee, Amber Malague, Lauren Mraz Sarah Pringle, Mollie Pruitt, Mary Laurel Sipe, Stephanie Sovereen, Eugenie Sutio, Kendall Thurston, Sara Turner Rico Wijaya, Haley York Faculty Advisor: Dr. Lisa Troy

Categories: Featured Stories, Marketing, Mays Business, News, Students, Texas A&M

Written by marketing student Andrew Barker:

When I first walked into Dr. Troy’s Account Planning class in August 2018, I had no idea of the kind of transformative experiences, high impact learning, and profound relationships that lied ahead of me. There was no way to predict the amount of brain power and man hours this kind of project demanded. There was no way I could expect the bitter-sweet feeling I had when our research, creativity, and strategy formulation culminated at the American Advertising Federation’s National Student Advertising Competition (AAF-NSAC) last week in Shreveport, Louisiana. This was something that could only be experienced.

Every year, the AAF selects a client for the National Student Advertising Competition. Colleges and universities across the country then conduct research and create an advertising campaign to be presented in front of a panel of judges comprised of industry professionals and the client’s executives. Over the course of two semesters, my team – Good Bull Advertising – created an advertising campaign for this year’s selected client, Wienerschnitzel, to rebrand the hot dog and fight against common misconceptions about the food. We received the case during the summer and began our research during the fall semester. After utilizing the university’s databases and conducting our own independent research, we administered surveys and interviews to gather thousands of impressions. In the spring, we began our creative journey by focusing our campaign on a central theme and slogan: “Seize the Day, Seize the Dog.” We then created a media plan and came up with advertisements, initiatives, and activations that would take our campaign nationwide.

Last week, Good Bull Advertising traveled to Shreveport, Louisiana to present our campaign. When we arrived at the hotel and conference center where the competition would be staged, we were met by the presence of teams of students from other schools. After a few moments of uneasiness and giving each other once-overs, tensions were eased as the teams remembered that 1) We are all college-aged adults and 2) We all had studied hot dogs for far too long. This was a defining moment, as the teams seemed to have an understanding of each other that permeated into our interactions throughout the rest of the competition.

At the beginning of the competition, we were reminded by competition staff that we would likely work with the people around us in the near future as we were all geared toward careers in advertising. As I watched other teams’ presentations, I was encouraged by this thought. It was interesting to see the different directions teams went with the case because, for the most part, we all reached similar conclusions in our initial research (one team even used a slogan that we had brainstormed in the early stages of our campaign). It reminded me that there is never one solution to a problem and that the best solutions are flexible to the always-changing environment.

…Read more

Categories: Featured Stories, Mays Business, News, Programs, Spotlights, Staff, Students, Texas A&M

2nd Annual Aggie PITCH Awards $50,000

COLLEGE STATION, APRIL 2, 2019 – The McFerrin Center for Entrepreneurship hosted its second annual Aggie PITCH on the evening of April 2, 2019. Aggie PITCH is open to all currently enrolled students and seeks to identify the best student business pitch at Texas A&M. 10 student teams were selected as finalists to compete for $50,000 in prize money. The finalist team members represented 6 colleges and over 15 majors. Each team was allotted 10 minutes to give a pitch on their business and field questions from a panel of expert judges. The 2019 finalists boasted impressive entrepreneurial endeavors that included medical devices, novel web applications, and products to serve the military and first responders. At the end of the night the top 5 teams were announced and awarded significant cash prizes. “As predicted, our second annual Aggie PITCH was an even greater success, with teams from across campus showcasing the fact that Texas A&M stands at the forefront of entrepreneurial innovation. Our students are poised to solve the biggest and greatest challenges facing society, and the McFerrin Center stands ready to help our Aggie Entrepreneurs along their successful journeys.”

2019 Aggie PITCH Winners

1st Place ($15,000): LCLIP, Ahad Azimuddin

2nd Place ($12,000): Zanbazan, Nargis Mourey

3rd Place ($10,000): Polylabs

4th Place ($8,000): Lazarus

5th Place ($5,000): SKYPAWS LLC

A full listing of the 2019 Aggie PITCH finalists and winners, including company descriptions, can be found at tx.ag/AggiePITCH

2019 Aggie PITCH 1st Place Winner: LCLIP

2019 Aggie PITCH 2nd Place Winner: Zanbazan

2019 Aggie PITCH 3rd Place Winner: PolyLabs

2019 Aggie PITCH 4th Place Winner: Lazarus

2019 Aggie PITCH 5th Place Winner: SKYPAWS LLC

Categories: Uncategorized

On Friday, April 5, Mays Business School will honor Reynolds and Reynolds as its 2019 Partner of the Year. Designated Reynolds and Reynolds Day in Mays Business School, the day will include a formal recognition ceremony as well as strategic discussion between company officials and Mays leaders and students.

Ceremonies will kick off with a Top-to-Top meeting with Reynolds and Reynolds executives – Senior Vice President for Corporate Development Robert Burnett and Senior Vice President for Hardware Operations David Shimek – and Mays’ senior leadership. At 11 a.m., Dean Eli Jones will present the 2019 Partner to the Year award to Reynolds and Reynolds. This ceremony will take place in the Wehner Lobby. Immediately following, Burnett and Shimek will speak to Mays students who are part of the Reynolds and Reynolds Sales Leadership Institute – an interdisciplinary program that develops future sales professionals and advances the sales profession.

Recognizing a leading Mays partner

The Partner of the Year honor is given to an organization that has achieved excellence in advancing Mays’ vision, providing career opportunities, developing quality professionals, and investing intellectual and financial capital towards the realization of Mays’ mission. Initiated in 2016, Mays’ Partner of the Year has previously been awarded to Phillips 66, KPMG, and EY.

“Mays is fortunate to have so many important partnerships with a variety of organizations,” said Jones. “Recipients of Partner of the Year have pushed the concept of partnership to a higher level. They find innovative ways to support our students and faculty and are active in our advisory councils, classrooms, and programs. They also provide important financial support to Mays’ premier programs.”

Automotive industry leader

Reynolds and Reynolds serves the automotive industry by streamlining operations and improving customer satisfaction through the industry’s only Retail Management System. Driven by a 150-year legacy of product innovation and customer service, Reynolds and Reynolds helps dealers transform every aspect of their business.

The Dayton, Ohio-based company has facilities in Houston and College Station as well as Tampa, Florida, and has developed deep ties with Mays as well as with Texas A&M overall. “Reynolds and Reynolds supports our students through internships and hiring our graduates. Company representatives also are regularly involved in our classrooms and many of our programs,” Jones said. “Reynolds and Reynolds has provided significant financial support to Mays, including being a founding partner for the Sales Leadership Institute and the lead founder for the Reynolds and Reynolds Entrepreneurship Bootcamp for Veterans through the McFerrin Center for Entrepreneurship.”

For further information about events planned for that day, contact Cindy Billington at cbillington@mays.tamu.edu or 979-458-1872

Categories: Dean Eli Jones, Entrepreneurship, Executive Speakers, Former Students, Mays Business, Texas A&M

Discover the entrepreneurial talent that is being developed at Texas A&M University at Aggie PITCH on Tuesday, April 2 from 5 to 9 p.m. at the Texas A&M Hotel and Conference Center. Aggie PITCH is hosted by the McFerrin Center for Entrepreneurship and brings together the top entrepreneurial talent from across Texas A&M in a unique and engaging competition environment.

The McFerrin Center for Entrepreneurship isn’t focused on launching a certain number of student startups or churning out the most student entrepreneurs in higher education. Rather, the staff behind the “hub for entrepreneurship at Texas A&M University” is focused on providing opportunities that enable student entrepreneurs to succeed.

From its inception, Essentium was poised to be a lucrative venture. Their innovative and disruptive technology in the 3D printing and additive manufacturing space quickly set them on a pathway for success. They combined the grit of Aggie entrepreneurs with the resources of the McFerrin Center for Entrepreneurship.

Blake Teipel ’16, co-founder of Essentium and TriFusion devices, became an “unexpected entrepreneur” during his time as a Ph.D. student at Texas A&M and got involved with the McFerrin Center as he was launching his startup. “When I encountered the McFerrin Center I encountered excellence. I encountered integrity. I encountered leaders who cared about the students at every level,” said Teipel.

Teipel and co-founder Brandon Sweeney ’18 quickly took advantage of every asset that the McFerrin Center offered. “We were able to learn how to start a company. I was able to learn how to pitch an idea and cast an idea in ways that would be accessible and understandable to a wide audience.” Their hard-work and tireless efforts quickly paid off and during their time as students Essentium won multiple business plan competitions, including 1st place at the Rice Business Plan Competition, where they were awarded almost $500,000.

Three years after launching their business, Essentium closed $22.2 million in Series A funding, one of the highest in the history of additive manufacturing. “If I had not been able to participate in the McFerrin Center in a multi-faceted way I think it’s really unlikely that we would have been able to have the success we’ve had,” Teipel said.

“Blake, Brandon, and their entire Essentium team are shining examples of the impact McFerrin Center aims to have on Aggie entrepreneurs. Watching them mature from raw concept in our Raymond Ideas Challenge all the way through Startup Aggieland, and now making such a huge splash in today’s marketplace…we couldn’t be prouder of their success, and their testament to the power of the Aggie Entrepreneurial Ecosystem,” commented Blake Petty, Director of the McFerrin Center for Entrepreneurship.

Categories: Entrepreneurship, Featured Stories, Mays Business, McFerrin Center for Entrepreneurship, News, Students, Texas A&M

Texas A&M University’s Mays Business School and The University of Texas MD Anderson Cancer Center are launching a program to develop transformational leaders in the ever-important health care industry.

Undergraduate Mays students, particularly finance majors, will apply their education in complex revenue cycle operations and health care administration with the primary goal to define, measure, analyze and improve revenue cycle processes in a three-month rotation.

Students will gain exposure to Revenue Cycle Analytics and Business Analytics Departments, including but not limited to the Division of Finance; Financial Clearance Center; Patient Access; Patient Business Services; Health Information management; Revenue Capture and Coding; Treasury Services and Operations; Managed Care; and Clinical Revenue and Reimbursement.

“The Educational Experience Program is a high-impact internship that will reshape how our students advance the world’s prosperity, our vision at Mays Business School,” said the Head of the Department of Finance, Sorin Sorescu. “We have been discussing the right fit and right time with leaders at MD Anderson for several months, and I am thrilled this program is coming to fruition with the incredible individuals at this great organization.”

“We’re excited to partner with Mays Business School in a program that will create a win-win situation for everyone involved,” said Connor Burdine, executive director, Revenue Cycle Analytics for MD Anderson. “We know the talented students from Texas A&M will bring diverse perspectives, and we will be able to utilize the work ethic and intellect of these students to help solve business challenges faced by the broader health care industry.”

The Mays – MD Anderson Educational Experience Program is open to sophomore and junior undergraduate majors at Texas A&M University, with a preference for finance majors. Application information is available through Brandy Tuck in the Department of Finance (btuck@mays.tamu.edu), and the first class will intern in summer 2019.

Categories: Featured Stories, Finance, Health Care, Mays Business, News, Programs, Research, Students, Texas A&M

Research in Mayo Clinic Proceedings emphasizes doctors’ need to facilitate hope

Hope is an elusive but essential element of the healing process – and it is something in which clinicians can actively participate and guide patients and their families.

In a paper “Finding Hope and Healing When Cure is Not Possible,” published in Mayo Clinic Proceedings, the authors, which include Texas A&M University Distinguished Professor and Regents Professor Leonard Berry, outline the importance of intrinsic hope – the hope centered on being in the present rather than on working toward future goals.

Clinicians can play a pivotal role in giving family members time “out of the fight” to reflect and plan for an unknown future. As patients face the end of life, physicians still have a profoundly important healing role to play: facilitating the evolution of hope.

The authors come from all sides of the issue: a clinician with 40 years in practice, including 25 years in hospice and palliative care settings; a health services researcher who has interviewed and grieved with parents whose children have incurable cancer; a critical care physician who has endured and recovered from critical illness; and a health services researcher who has published extensively on cancer care delivery. They are:

  • Brad Stuart, M.D., Chief Medical Officer of Coalition to Transform Advanced Care
  • Tracey Danaher, Ph.D., Professor of Marketing at Monash University
  • Rana Awdish, M.D., Director of the Pulmonary Hypertension Program at Henry Ford Hospital
  • Leonard Berry, Ph.D., University Distinguished Professor and Regents Professor at Texas A&M’s Mays Business School

They explore the evolution of hope for patients and their families during the course of incurable illness, while also examining how clinicians can actively participate in, and even guide, the healing process. They also discuss healing in the context of incurable childhood brain tumors and include many comments from parents, but the principles and approaches they present apply to the care of incurable patients of any age or diagnosis.

Video: https://www.youtube.com/watch?v=g1OlWRef7rA&feature=youtu.be

 

Categories: Health Care, Mays Business, News, Texas A&M

Shannon Deer, Assistant Dean for Graduate Programs at Mays Business School, hosted the 2019 Mays Business School Energy Symposium on March 15 at Texas A&M University’s CityCentre campus in west Houston. Attendees included current and former students representing Mays Houston-based degree programs in all areas of the energy sector.

Energy is one of the three Strategic Initiatives in Mays’ Strategic Plan.

Guy Baber ’06, Vice President of Investor Relations at Marathon Oil Corporation, delivered the keynote. He began with his family’s history in the field and his personal passion and commitment to the energy sector. His discussion included how market forces have changed the upstream landscape over the past several years and how investor preferences continue to evolve. He then fielded questions from those in attendance and remarked on how the industry will likely reach equilibrium once U.S. operators commit to growing production responsibly and living within cash flows.

…Read more

Categories: Centers, Energy, Executive Speakers, Featured Stories, Mays Business, MBA, News, Programs, Research, Students, Texas A&M, Uncategorized