A team of researchers from the Department of Marketing was recently honored at the 2002 American Marketing Association Summer Educator’s Conference. The team members included marketing professor David Szymanski, doctoral student Michael Kroff and former doctoral student Lisa Troy.

Their paper, “Does Product Innovativeness Really Enhance Performance?” was selected as the Best Overall Paper at the annual event. The paper was chosen by a panel comprised of the executive director of the Marketing Science Institute, a former editor of the Journal of Consumer Research and the current editor of the Journal of Personal Selling and Sales Management from among 12 winning papers presented at the conference.