Texas A&M’s Center for Retailing Studies (CRS) presented its first Retailing Educator of the Year award at the National Retailing Federation’s 93rd Annual Convention in January. The award, which marks the first of its kind on a national level, is a partnership between CRS, JCPenney Company and the National Retailing Federation.

David M. Syzmanski, center director and the JCPenney Chair of Retailing Studies, says the award was established to recognize retailing faculty for their dedication.

“The idea was to provide a forum for recognizing the hard-working faculty who continually work toward educating tomorrow’s retailing leaders,” says Syzmanski, a professor of marketing. “These are people who provide the factual foundation, as well as instill the necessary enthusiasm for retailing to thrive and students to thrive within a retail setting.”

The inaugural Retailing Educator of the Year award was presented to Dr. Brenda Sternquist, a professor of merchandising management at Michigan State University.