Amy Henry ’95, the last woman standing on the first season of Donald Trump’s “The Apprentice,” told students gathered in Rudder Theater in April to create their own personal brand and market themselves with it.
Sharing personal quips and insider stories from the set of the reality show that aired last spring, the marketing graduate said the biggest lesson she took from the show was how to edit herself. Some on the show always gave great face-time by being vigilant of the camera, while others weren’t seen for their ideas but rather characterized through flaws or emotional outbursts.
People in business see their co-workers and business partners through a similar lens, though without a camera to mediate, in daily interactions. “Remember, always, you will be edited â€” it’s up to you to provide the footage,” said Henry, who cautioned students to stay consistent with the message they want to deliver. “Figure out how to create your own brand and use it. What are your strengths and weaknesses, what do you do best, what are your stories?”
Henry is a former Mays Fellows Program member who earned an MBA from Texas Christian University in 1997. She was a dotcomer who went through the boom “and bombed” with commerceone.com in 1999, landing at the other end of the see-saw with more than $2 million less in her portfolio. Since earning a spot on “The Apprentice” â€” in which she was the last woman eliminated, fired on the second-to-last show â€” Henry wrote “What it Takes: Speak Up, Step Up, Move Up” and has toured the country relating life and business lessons to student groups and conferences.