Best known for his research on master teaching, Marketing ProfessorÂ Jeffrey ConantÂ was one of four finalists to compete in the 2005 Society for Marketing Advances Sherwin-Williams Distinguished Teacher Competition at the recent SMA annual conference. Conant lectured to a standing-room only crowd on the crafting of a master teacher.
Two pieces by Conant and fellow teaching-investigators Denise Smart and Craig Kelley were also among the three most-citedÂ Journal of Marketing Education articles, according to Sage Publications. The trio’s December 1999 and April 2003 articles on marketing education for the year 2000 and the new millennium were No. 1 and No. 3, respectively, on the list.