Works byÂ four marketing professorsÂ are in the top 10 â€” including a No. 1 ranking â€” on the list of the 50 most-cited articles published in the Journal of the Academy of Marketing Science as of October 2005.
Coming in at No. 1 most-cited: Center for Retailing Studies Director David Syzmanski’s co-authored Winter 2001Â Journal of the Academy of Marketing Science article, “Customer Satisfaction: A Meta-Analysis of the Empirical Evidence.” That paper was written with Mays marketing PhD graduate David H. Henard.
Third most-cited is Distinguished Professor Leonard Berry’s “Cultivating Service Brand Equity”Â JAMSarticle from Winter 2000. And eighth on the list is department head Rajan Varadarajan and Mays Research Fellow Manjit Yadav’s Fall 2002Â JAMS paper, “Marketing Strategy and the Internet: An Organizing Framework.”
Syzmanski’s August 2001 paper “Why Some New Products Are More Successful Than Others,” again co-authored with Henard, is also fifth on the list of the most-cited articles between 2000 and 2005 in theJournal of Marketing Research.