Marketing ProfessorÂ Jeffrey ConantÂ will become head of the Department of Marketing this August, assuming an expansive role held by Distinguished ProfessorÂ Rajan VaradarajanÂ for a decade.
Conant, one of the most frequent contributors to the literature on the scholarship of teaching and learning in marketing, is also a Presidential Professor for Teaching Excellence and Eppright University Professor in Undergraduate Teaching Excellence.
“We look forward to having Jeff as part of our leadership team at Mays,” says Dean Jerry Strawser. “We will draw upon his energy, enthusiasm and vision to continue to enhance the research, teaching and outreach activities of the Department of Marketing.”
Conant first joined Mays’ marketing faculty in 1986.
He is well known for his work on marketing strategy and research that delves into the elements of effective teaching, work he first started with colleagues in 1988 to provide insights into how marketing’s top teachers practice their craft. He has received more than a dozen awards for teaching at both the undergraduate and master’s levels, where he is an MBA core faculty member and PhD seminar leader.
Conant is also a noted scholar, receiving theÂ Journal of Marketing Education‘s Outstanding Article of the Year Award three times. In 1994, he received the ultimate Aggie student-appreciation honor when a Texas A&M Fish Camp was named Camp Conant in his honor.
“The marketing department at Texas A&M has a rich history and a bright and exciting future,” Conant said. “Our faculty and staff have a shared commitment to excellence.”
Thirty-year veteran professor Varadarajan, the Ford Chair in Marketing and E-Commerce, has led a growing department of marketing researchers since 1996. Varadarajan led Mays in hosting the Academy of Marketing Science’s faculty consortium in 2001 and doctoral consortium in 2004, signature events that showcased marketing resources at Mays and brought the top faculty and brightest doctoral candidates to Texas A&M’s doorstep.
“Serving as department head for the past 10 years has been a professional and personal growth experience for me,” Varadarajan says, pointing to opportunities to develop marketing faculty and help outline the academic direction of the discipline through revisions in course and teaching emphasis.
Varadarajan, known affectionately as “Dr. Rajan” in the halls of Mays, will continue his voluminous research and teaching activities in marketing. The former editor of both the Journal of Marketing and theJournal of the Academy of Marketing Science first joined Mays from the State University of New York in 1981.