Mays FellowsÂ put their business skills to work this spring in senior leadership development projects. In one group, six Fellows partnered with Hope Pregnancy Center to help increase awareness of the non-profit organization and its services to unwed pregnant women seeking support.
The team, called Consulting4Hope, worked with Hope Pregnancy Center to help gather and analyze data to reevaluate its marketing plan. The group gathered more than 450 surveys through kinesiology classes to obtain information that helps them better reach the college audience.
Fellows were tasked this year with fulfilling a community need in a project that would bring about $5,000 worth of benefit in man hours, fundraising or volunteer support. One group partnered with the American Cancer Society’s Relay for Life to recruit the largest number of relay teams ever for Aggieland’s walk. Another group teamed up to mentor special-education students at A&M Consolidated High School in College Station.
The Hope team sought a project that would combine the business knowledge gleaned from the classroom with real experience to make an impact in the community, says member Lindsay Malecha. The research and data this group provides Hope will help form a new marketing campaign for the organization to increase awareness of its services and to reach more college students.