Marketing professorsÂ Manjit YadavÂ andÂ Rajan VaradarajanÂ won an honorable mention in the William R. Davidson Best Paper Award competition for the best article in the Journal of Retailing‘s 2005 issues.
Their winning article is “Understanding Product Migration to the Electronic Marketplace: A Conceptual Framework,” which appeared in theÂ Journal of Retailing in May 2005. The duo also shared their perspectives on how the field can build on e-commerce research like theirs during the American Marketing Association winter educator’s conference in February.
The Davidson awards are given annually to authors of leading retail-marketing articles published in the journal. Awards are given two years after a paper’s original publication to allow for evaluation of the research’s effect on the field.