They may not be the best in the world, but at 5th place in the National University of Singapore’s Cerebration MBA Global Business Challenge, a team of Mays MBAs is not very far from the top.
The team traveled to Singapore for the finals in late March, joining the top six groups from an original pool of 568 competing teams worldwide. First-year MBAs Lindsey Galloway, Mandar Marathe, Sasiri Yapa and JaeHwan Yoo developed a plan for Singapore-based home healthcare retailer OSIM International that would allow them to increase points of sale 200 percent by 2013.
They took their plan up against teams from Paris-based business school INSEAD (1st place), the National Univeristy of Singapore (2nd), Rice (3rd), Erasmus University Rotterdam (4th), and MIT (tied for 5th). Business plans were judged by Singapore business school faculty members and executives from sponsoring Singaporean companies.
Cerebration is a global business challenge, organized annually by the National University of Singapore as a hybrid of a business plan and business case competition. At the heart of the competition are real life case studies of leading Singaporean companies that are focused on international expansion. These cases profile the strategic, operational, people-oriented and financial aspects of the company and look to give teams a comprehensive understanding of the organization.
“The Cerebration competition was truly an amazing experience to learn from fellow MBA students from around the world,” Galloway said. “I learned from this experience that taking a certain amount of risk can get you far, but that sometimes a more conservative strategy is better.”
Galloway, Marathe and Yapa also applied to enter the 2007 National Society of Hispanic MBAs Marketing Case Competition sponsored by Dell/Microsoft Case Competition.