Professor of Marketing Sanjay Jain’s paper “Pricing Digital Products: A Model and Application for National Academy Press” was one of four finalists selected in the Marketing Science Practice Prize competition.
The Practice Prize is awarded for outstanding implementation of marketing science concepts. Methodology must be appropriate to the problem and organization, and the work should have had significant impact on the performance of the client organization.
The finalists will showdown in October, presenting their work at a special session of the Marketing Science Practice Conference, with winners announced later that night.
â€” Staff Reports