The Texas A&M University’s Center for Retailing Studies at Mays Business School will host its 30th Retailing Summit conference Oct. 8-9, featuring Bluemercury co-founder and Chief Operating Officer Barry Beck.



The two-day conference at the Westin Galleria in Dallas aims to join more than 300 executives as they deep dive into macro-industry trends, disrupting retail models and discussions on future predictions about “big-picture” retailing concepts.

Bluemercury, recently acquired by Macy’s for $210 million dollars, is a high-growth luxury beauty and cosmetics chain. The partnership provides the company access to omnichannel technology, supply chain and retail operations to continue its expansion efforts next to Macy’s national operation network of over 850 department stores.

“This year’s Retailing Summit theme of ‘Redefining: Retail’ is particularly exciting to me given the recent acquisition of Bluemercury and the innovative vision we have for the future,” Beck said. “I’m looking forward to sharing key insights from this rapid growth period and learning from some of the Industry’s leading executives.”

Beck has appeared as a speaker for the Showcase on Great Consumer Brands at NASDAQ, the Future of Bricks-and-Mortar Retail at the Commercial Real Estate Development Association, Mobile Payment and Omnichannel Retailing at the Federal Reserve Bank of Richmond, and has spoken on the subject of entrepreneurship and innovation at Cornell University and Columbia University’s Lang Center for Entrepreneurship’s Distinguished Speaker Series.

Making their way to Texas, the company has “plans to expand our footprint throughout [the state], including Southlake Village in September and in the near future at one of the first Macy’s stop-in-shops at Memorial City in Houston, with additional free-standing heritage stores following in 2016 and beyond.”

As well, the Retailing Summit will welcome JCPenney’s Marvin Ellison, one of the most-watched retail CEO’s across the country.

Texas A&M University former student Chris Valletta ’01, a contestant on The Apprentice, also joins the group as the co-founder of Mission Athletecare. Its distribution expanded nationwide within the first year to more than 5,000 locations, including Dick’s Sporting Goods, The Sports Authority, Hibett Sports, Brookstone, HSN, Lowe’s Home Improvement and Kroger.

“As a university-hosted event, the Retailing Summit is about genuine sharing knowledge, not sales pitches. The conference gathers retail leaders who are willing to discuss best practices (or lessons learned from failures) that improve business,” said Kelli Hollinger, director of the Center for Retailing Studies. “Attendees will hear stories from the trenches of retail about improving the customer experience, elevating the role of the store, rewarding loyalty and leveraging technology to drive sales.”

Joining Beck, Ellison and Valletta are Gautam Gupta, CEO of NatureBox; Erik Medina, Vice President, Head of U.S. TRU Youth Monitor at The Futures Company; Sarah Quinlan, SVP and Head of Market Insights at MasterCard; Bryan McCormick, Vice President of Human Resources at PetSmart; Jeff Donaldson, SVP of GameStop Technology Institute at GameStop; Steve Brill, SVP of Corporate Communications at UPS; Scott Emmons, Enterprise Architect and Innovation Lab Manager at Neiman Marcus; Karyn Maynard, Recruiting Director at The Container Store; Michelle Bogan, Partner at Kurt Salmon; Craig Ceccanti, CEO and Co-Founder of Pinots Palette; and, Karla Waddleton, Division Vice President at ALDI.

BDO, Reflect Systems, Salesforce, Brierley + Partners, Kurt Salmon and PetSmart will serve as corporate sponsors of this year’s event.

Funds raised by the annual conference support retail curriculum and scholarships for students pursuing retail studies at Mays Business School by educating the next generation of retail leaders and providing executive education to the industry.

For more information or to register, visit or call 979.845.0325


The Center for Retailing Studies (CRS) was created in 1983 to meet the demand for highly-educated innovators in the fast-paced world of retail. Since its founding, the Center has become a renowned source of industry knowledge and a pipeline for developing leaders in the retail sector. We work in collaboration with the Mays Business School to provide an excellent repertoire of coursework, internship and leadership opportunities for professionals interested in all facets of the retail experience.


Texas A&M University’s Mays Business School educates more than 5,900 undergraduate, master’s and doctoral students in accounting, business, finance, management, management information systems, marketing and supply chain management. Mays consistently ranks among the top public business schools in the country for its undergraduate and MBA programs, and for faculty research. The mission of Mays Business School is creating knowledge and developing ethical leaders for a global society.