Valentine’s spending looks to enjoy a similar boost seen with the 2017 holiday season, the most since the Great Recession of 2009. Strong indicators include a roaring stock market, low unemployment, and high consumer confidence.

Kelli Hollinger, Director of the Center for Retailing Studies, says, “Shoppers opened their wallets more than analysts expected this past Christmas, with many retailers exceeding sales projections. Both retailers and consumers are beginning 2018 with more optimism. For Valentine’s Day romantics looking to spend on their sweethearts, retailers will offer promotions for top-gifting items, like candy, flowers, and jewelry that fit any budget.”

Create something memorable
Experiences remain popular, even when the sweetheart in your life is a furry friend. PetSmart is hosting pup playtime 9-5 on Valentine’s Day in select markets. Doggie desserts include a free ice cream treat, plus a free digital keepsake for pet parents.

If day trips are more appealing than diamonds, shoppers seeking experiences can book special romance packages like some of the options from Groupon, Travelzoo, or Renaissance Hotels.

Personalized gifts such as one-of-a-kind socks emblazoned with couple’s names or even faces, like sockprints.com add a little humor to gifting.

For a special night out, online sources like OpenTable are helpful for finding local restaurants with special menu items and promotions for February 14th.

Online and mobile shopping continue trending up
More consumers will shop with their thumbs, browsing, and buying more than ever from their mobile devices. Trendsetter Magnolia Market is featuring special selections for Valentine’s Day.

Online purchasing offers added convenience this season. Texas grocer H-E-B offers in-store pickup or delivery with floral orders.

Tech gifts are in
Besides traditional Valentine’s Day surprises, tech, and mobile accessories have become a popular item for both men and women. Online retailing giant Amazon is featuring deals on hundreds of tech selections, from headphones and smart watches to romantic-themed movies.

Don’t forget the favorites!
Classic Valentine gifts including cards, candy, dining out, and flowers will still top many lovers’ shopping lists.