With Mark McGwire apologizing for his steroid use recently, I thought it would be appropriate to address the subject of saying “I’m sorry.” Years ago I expressed my view that a major gap in the implosion of Andersen after Enron was that they had never actually apologized. So kudos to Mark McGwire for coming out and saying he actually did it, albeit at least four, and perhaps ten, years too late.

However, his explanation seems a little less than forthcoming, in that he characterizes his use as only designed to maintain his health. It reminds me of the explanation offered by his companion both in the 1998 record home run chase and at the Congressional hearings, Sammy Sosa. In 2003, when there were already whispers about steroid use, Sosa’s bat cracked unexpectedly in a game and was discovered by the umpires to be corked. Caught with irrefutable evidence about his cheating to gain an advantage, he referred to it as a “mental mistake.”

As I said in an article at the time, mental mistakes do not bring into question integrity, but competence. In baseball that might include throwing to the wrong base or forgetting how many outs there are. But the questions with Sosa’s actions, and McGwire’s, are all about integrity.

The apology for issues of integrity is entirely different from the apology for issues of competence. I will sometimes have students apologize to me for their performance on an exam. I respect these apologies, but for the most part they are unnecessary, unless they are used by students to motivate themselves to give a better effort in preparing for the next exam. However, if a student apologizes for an issue of integrity in my class, it matters how that apology is expressed.

I have on many occasions apologized to my wife for my incompetence—in home repairs, car repairs, investments, you name it. Acknowledging my failure is usually more than sufficient to satisfy my wife, and often she does not even require that. I am guessing that for Tiger Woods simply saying, “Hey, I’m sorry, I messed up” was not sufficient.

So what should an apology look like for issues of integrity? My first piece of advice is to avoid, if at all possible, progressive revelation. McGwire’s confession to Bob Costas appears to be the kind of halfhearted trickle of information that often leads to a feeding frenzy as other reporters build a case for there being more to the story. And there are always the Jose Cansecos of the world around to fill in the details.

Second, the reason for the eventual confession ought to be acknowledged. These confessions are virtually always delayed until after some event that triggers the need to say something. In McGwire’s case, he not only received fewer Hall of Fame votes this year than Tim Raines, but he has been hired as the hitting coach for the St. Louis Cardinals, who are unlikely to be happy if he is a spring training sideshow. If these are not the reasons, why did he wait until now to apologize? These apologies ought to be prefaced with a simple acknowledgement that the time was right for specific reasons.

Third, there ought to be visible evidence of a changed heart. By this, I am not referring to the crocodile tears that seem prevalent when revelations are made. But when people get the sense that the confessor would do it all over again, given the chance, there is no hope of repairing a reputation. Even Pete Rose’s strongest supporters for entry into the Baseball Hall of Fame would be unwilling to bet their fortunes that, given the same set of circumstances, he would avoid the kinds of gambling he engaged in.

Fourth, there can be no residual attacks on those who have raised the issues. This has to be especially hard for people like McGwire, who is faced with continuing assertions that he was injected with steroids by Jose Canseco, one of the most unlikable truth-tellers in modern sports history. Of course, this attacking behavior is often part of the legal defense team’s strategy if there are still issues being addressed in court. But when you are apologizing for integrity failures, no one wants to hear you blame others.

And, as hard as it is, embrace the consequences of your action in a way that will lessen the chance that you make that choice again. My son’s first hero, when he was a five-year-old baseball player on the Rookie Cardinals, was “Mark-uh McGwire.” We have a picture together in our uniform shirts taken from the back, like the old Maris and Mantle pictures, and he wears that number 25 so proudly.

Today, he only winces when I mention the name McGwire. Mark McGwire will never see that, just as CEOs like Ken Lay and Dennis Kozlowski are often insulated from the betrayal of trust felt by investors and employees. But coming face-to-face with the consequences of a trust betrayal is often the most powerful deterrent to repeating the behavior.

Life is always better if you can avoid integrity failures, but it is relatively certain that most of us, from time to time, are going to fall short and need to say, “I’m sorry.” Being up front about what we have done and communicating a genuine rejection of the values that led us to fail are important. Leave the opinions about others’ culpability to others. And, as painful as it is, face up to the impact. It is the shortest route to refining character.

Categories: Bottom Line Ethics

I was sitting in Starbucks this morning, the day after Lane Kiffin announced that he was leaving after one year at Tennessee to become head football coach at USC. Just as I began to write this piece, Texas A&M women’s basketball coach Gary Blair walked through the front door. I do not know Coach Blair, but I was prompted to walk up to him and shake his hand to say thanks for what he brings to the table here. He is a fantastic recruiter, and there is no question that he is a salesman. But he has brought a stability and an integrity to the women’s basketball program that makes it easy to be a fan.

As I chatted with him, he mentioned that we are all struggling with ethical issues in our own lives, and that he had brought up a number of examples at a Lions Club speech the day before. I agree. But there is something deep in a person’s character that leads to a pattern of behavior. Certainly we all fall short of what we want to be. And a single failure can have disproportionate results in our lives. But it seems worthwhile to seek out the kinds of relationships that will give us the ability to live consistently, to make good choices as frequently as possible. And, as a society, it is worth our while to have the kinds of values that reward those who live this kind of life.

But, to be honest, we value far too many vacuous things as a society. Which brings me back to Lane Kiffin. The love of sports is deeply ingrained in me. But in so many ways, sports, particularly big-time intercollegiate sports, has abandoned virtue for success. And it results in fans and alumni who reward people like Lane Kiffin.

One of my favorite C. S. Lewis quotes about the importance of teaching virtue comes from The Abolition of Man: “We make men without chests and expect of them virtue and enterprise. We laugh at honour and are shocked to find traitors in our midst.” This must be the feeling in Knoxville this morning. One minute you are mocking Urban Meyer and Florida and thumbing your nose at the NCAA, and the next minute the head mocker is headed for Southern California. But these are chances to look inward at what we have become as fans.

I am no more a fan of the somber grinders like Alabama’s Nick Saban than I am of the Lane Kiffins of the world. His is another example of rewarding success, and success alone. Does anyone look like he’s enjoying what he does less than Nick Saban? His Gatorade dousing after the national championship game was perhaps the most painful celebration event I have ever witnessed. He seemed as likely to punch his players as to embrace them. I respect the fact that he did neither. But I cannot imagine having my son play for someone so humorless, so consumed by his work that he can’t even publicly enjoy reaching the pinnacle most coaches can only dream of achieving.

I am trying to teach my children, and my students, to embrace the types of values that make them the parents, spouses, and friends that can sustain a civil society in the next generation. Sports gives me a regular chance to examine my own heart, whether I am having a running conversation with a referee at a basketball game or critically evaluating my children’s performance. I do not claim to have the right balance. Competition reveals character more than it creates it.

But when I see the good in sports, I want to make sure that I say something publicly. Gary Blair, the consummate salesman, offered me tickets for the game tonight. I turned them down—this time. For once, all I wanted to say was, “Thank you.”

Categories: Bottom Line Ethics